How is the economy affecting your business, your customers – their purchasing behavior, their loyalty, the time to make decisions?
Consider how you are currently handling customers, sales, and marketing in your organization. How can things be improved? What are the implications if you don’t improve it? What are the areas for biggest wins if you focus some energy on improving it?
Oftentimes, in a good economy, companies can win business despite themselves. Everyone’s buying! In a down economy, companies that have tight processes and leverage information – come up ahead. So it’s a perfect time to focus on getting more out of the budget you have, increasing your sales win ratio, improving your lead nurturing programs, training staff on the processes that will help you get MORE out of what you have.