TNS Maxim Shlyapnev 174M

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TNS Maxim Shlyapnev 174M

TNS Maxim Shlyapnev 174M

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  • 1. TNSTaylor Nelson SofresA Kantar Group Company
    Homework#04
    Maxim V. Shlyapnev
    174M Group
  • 2. TNS Worldwide
    TNS is a global market information and insight group founded in 1994
    TNS specializes on media and advertisement researches
    Money turnover in 2007 - 1,6 billion $
    TNS works in 80 countries
    TNS has 15 000 employees
    Headquarter -London, Great Britain
    From the autumn 2008 TNS is a part of international research group Kantar
    The 3rd research company by sales in 2006
  • 3. TNS research sectors
    IT and Telecommunication
    Media
    Auditory measurement
    Media monitoring
    Multimedia projects
    Special media researches
    FMCG
    Automotive
    Financial services and B2B
  • 4. TNS offers expertise
    Retail & shopper insights
    Stakeholder management
    New product development and innovation
    Brand and Communication
    Mystery shopping
    Online research
    Qualitative research
  • 5. TNS market research methods
    Audience Measurement
    Automotive
    Brand and Communications
    Continuous Consumer Panels
    Custom Research
    Finance
    FMCG (CPG)
    Healthcare
    Interactive research (inc. Access Panels)
    Media
    Product Development and Innovation
    Opinion Polling
    Political and Social
    Retail & Shopper
    Stakeholder Management
    Technology
  • 6. TNS offers free information (Russia)
    Base research results of basic media channels (http://www.tns-global.ru/rus/data/ratings/index.wbp)
    Television
    Radio
    Press
    Internet (You can get monthly report called “Web Index”, that contains
    Advertising monitoring results (http://www.tns-global.ru/rus/data/monitoring/)
  • 7. TNS free monthly WebIndex Russia
    http://www.tns-global.ru/rus/projects/media/asmi/inet/Reports/
  • 8. TNS free monthly WebIndex Russia contains
    Russian Internet audience at all
    Absolute value of internet audience
    Dynamics of internet audience
    Places where people using internet
    Type of connection
    Length of using internet
    Social-demographic portrait of internet user
    Audience of 150 russianinternet projects
  • 9. TNS free worldwide MobileLife and DigitalLife projects
    Digital Life Project - http://discoverdigitallife.com/
    Mobile Life Project http://discovermobilelife.com/
  • 10. Any questions?
    texniz@gmail.com
    Twitter@texniz