RETAIL	
  EXPERTISE	
  
RETAIL	
  STRATEGIES	
  THAT	
  WORK	
  

2014	
  

www.foleyretailconsulCng.com,	
  Kaerntner	
  ...
ABOUT	
  THE	
  COMPANY	
  
WHO	
  WE	
  ARE	
  

Foley	
  Retail	
  ConsulCng	
  is	
  a	
  company	
  that	
  spans	
  t...
RETAIL	
  EXPERTISE	
  

GLOBAL	
  EXPERTISE	
  

CHANNEL	
  EXPERTISE	
  

OUR	
  AREAS	
  OF	
  COMPETENCE	
  

2	
  
RETAIL	
  EXPERTISE	
  
RETAIL	
  STRATEGIES	
  THAT	
  WORK	
  

We	
  are	
  focused	
  exclusively	
  on	
  the	
  reta...
GLOBAL	
  EXPERTISE	
  
RETAIL	
  STRATEGIES	
  THAT	
  WORK	
  

Our	
  retail	
  consultancy	
  is	
  centered	
  on	
  ...
CHANNEL	
  EXPERTISE	
  
RETAIL	
  STRATEGIES	
  THAT	
  WORK	
  

The	
  full	
  retail	
  spectrum	
  

All	
  partners	...
CONSULTING	
  SERVICES	
  
RETAIL	
  STRATEGIES	
  THAT	
  WORK	
  

What	
  we	
  deliver	
  
	
  

This	
  retail	
  con...
CONSULTING	
  SERVICES	
  
Our	
  services	
  
	
  

Concept	
  design	
  
	
  
• 	
  	
  EvaluaCon	
  and	
  strengthenin...
CONSULTING	
  SERVICES	
  
Customised	
  consul0ng	
  services	
  

	
  

We	
  know	
  that	
  there	
  are	
  no	
  two	...
HOW	
  TO	
  START	
  
WORKING	
  TOGETHER?	
  
GET	
  IN	
  CONTACT	
  

You	
  are	
  a	
  decision	
  maker	
  in	
  a	...
Contact	
  
	
  

Foley	
  Retail	
  Consul0ng	
  GmbH	
  
Kaerntner	
  Ring	
  5-­‐7	
  
1010	
  Vienna	
  
Austria	
  
+...
InternaConal	
  Retail	
  Consultants	
  

RETAIL	
  STRATEGIES	
  THAT	
  WORK	
  

Foley	
  Retail	
  Consul0ng	
  GmbH	...
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Foley Retail Consulting - Company Brochure

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RETAIL STRATEGIES THAT WORK

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Foley Retail Consulting - Company Brochure

  1. 1. RETAIL  EXPERTISE   RETAIL  STRATEGIES  THAT  WORK   2014   www.foleyretailconsulCng.com,  Kaerntner  Ring  5-­‐7,  1010  Vienna,  Austria,  +43  1  2051160  1253  
  2. 2. ABOUT  THE  COMPANY   WHO  WE  ARE   Foley  Retail  ConsulCng  is  a  company  that  spans  the  globe,   providing  retail  strategies  that  work.  We  focus  purely  on  retail.   Our  clients  may  be  classical  store  chains,  internet-­‐only   organisaCons  or  mulC-­‐channel  operators,  we  provide  strategic   advice  and  guidance  based  on  three  principles:     •  All  recommendaCons  are  grounded  on  a  thorough  analysis   of  our  client’s  situaCon.   •  Advice  is  always  pragmaCc  and  can  be  explained  to  the   enCre  client  organizaCon.   •  We  offer  to  accompany  our  clients  through  the   implementaCon  phase.     We  are  able  to  transfer  well-­‐proven  measures  and  ideas,  which   provide  our  clients  with  innovaCve  soluCons  and  offer  a  real   compeCCve  edge  for  their  businesses.  Foley  Retail  ConsulCng   will  add  value  to  the  core  concept  of  any  retail  business.    1       “Paul Foley understands the importance of being relevant to the consumer and has a better than most grip of what drives results in this tough industry.” Haluk  Dortluoglu   Execu0ve  Commi5ee  Member  &  CFO   BİM,  Turkey    
  3. 3. RETAIL  EXPERTISE   GLOBAL  EXPERTISE   CHANNEL  EXPERTISE   OUR  AREAS  OF  COMPETENCE   2  
  4. 4. RETAIL  EXPERTISE   RETAIL  STRATEGIES  THAT  WORK   We  are  focused  exclusively  on  the  retail  industry,  providing   expert  advice  and  management  support  at  board  level.  This   emphasis  on  the  retail  business  disCnguishes  us  from  big   generalist  consulCng  companies  and  our  pragmaCc  advice  is   always  tailored  to  the  market  your  business  is  wrestling  with.     Hidden  growth  poten0al   If  your  retail  strategy  is  improved,  exisCng  stores  can  be   nurtured  into  impressive  growth.  It  o`en  can  be  achieved  with   liale  or  no  extra  cost  and  therefore  provides  instant  profits,   making  classical  store  expansion  more  affordable.   Retail  strategy  consul0ng   What  are  the  reasons  why  a  consumer  should  choose  a   parCcular  retailer?  When  these  reasons  are  clearly  idenCfied,  a   customised  retail  growth  strategy  can  be  developed  to   maximise  the  potenCal  of  the  business  and  strengthen  the   fundaments  on  which  profitable  growth  can  occur.      3     “I would be happy to recommend Paul Foley and the work he does as pragmatic and really relevant in todays market. ” Danny  Perekalsky   Marke0ng  Director     Viktoria-­‐Dixy  Group,  Russia    
  5. 5. GLOBAL  EXPERTISE   RETAIL  STRATEGIES  THAT  WORK   Our  retail  consultancy  is  centered  on  providing  mature  market   know-­‐how  for  emerging  markets.  We  have  strong  experience   in  CEE  and  Central  Asia  and  have  built  internaConal  experCse   from  projects  successfully  completed  globally.   Regional  understanding  with  a  view  to  the  future   Significant  developing  areas  of  the  world  are  rapidly  converCng   from  tradiConal  forms  of  retail  to  modern  mulC  site  chain   stores.  Today  these  new  markets  provide  the  perfect   environment  for  growth.   We  believe  well  laid-­‐out  strategic  planning  is  the  key  to  finding   success.  Our  experCse  in  retail  consulCng  specific  to  these   regions  sets  us  apart  from  other  tradiConal  consultants.     Our  bold  but  considerate  soluCons  benchmarking  best  in  class   retailing  will  ensure  compeCCve  strength  for  the  future,  vital   for  a  retailer  contemplaCng  growth.       “We are hugely grateful to Paul for the great work he has done in helping to establish a sound base for our future growth overseasnamely in Czechia, Ireland, South Africa and the Middle East. ” Tarsem  Dhaliwal   Finance  Director     Iceland  Foods,  UK     4  
  6. 6. CHANNEL  EXPERTISE   RETAIL  STRATEGIES  THAT  WORK   The  full  retail  spectrum   All  partners  and    consultants  at  our  company  have  experience   from  classic  high  street  mulCple  stores  to  out  of  town  big  box   retailing  or  internet  pure  players.  We  have  successfully  carried   out  projects  across  the  retail  spectrum  within:     •         Food  &  Supermarkets,  Discount  retailing   •       Consumer  electronics   •         Drugstores   •         Home  improvement  stores   •       Internet  pure  players   •       Wholesaling   •         FMCG  manufacturing     Successfully  managing  the  digital  age   We  specialise  in  providing  mulC-­‐channel  strategies  for   tradiConal  ‘bricks  and  mortar’  businesses.  The  quesCon  of  how   to  incorporate  e-­‐commerce  into  your  business  is  currently  a   huge  issue  and  presents  many  challenging  problems  for  a   business  that  first  devised  its  concept  before  the  internet   changed  everything.      5     “The contribution was a genuine partnership with our company and local entrepreneurs. The expert help was useful and pragmatic in a huge agri-market scenario. ” David  Chantladze   Managing  Partner   GDC  Solu0ons,  Georgia    
  7. 7. CONSULTING  SERVICES   RETAIL  STRATEGIES  THAT  WORK   What  we  deliver     This  retail  consultancy  will  impress  you  with  clearly  laid-­‐out,  logical  explanaCons,  based  on   experience  and  professional  opinion.  Every  single  one  of  our  partners  and  consultants  will  provide   you  with  executable  pracCcal  recommendaCons.  We  are  not  memorable  only  for  fancy  PowerPoint   presentaCons  but  we  pride  ourselves  on  providing  clear  advice  and  pragmaCc  implementaCon.     Our  collecCve  experCse  encompasses  all  operaConal  areas,  based  on  the  experience  we  have  gained   in  our  long  professional  careers  in  the  retail  industry  and  with  exisCng  clients  of  our  consulCng  firm.   All  our  programmes  and  strategies  have  the  goal  to  help  the  client  grow.  This  is  achieved  by   measures  planned  in  an  easy  to  execute  way  and  in  accordance  with  the  overall  concept  of  the   individual  retailer.   6  
  8. 8. CONSULTING  SERVICES   Our  services     Concept  design     •     EvaluaCon  and  strengthening  of  the  current  retail  concept   •     Market  potenCal,  compeCCve  and  business  posiConing  analysis  including  a  prognosis  of  mid-­‐term          situaCon   •     Route  to  market  (channel  analysis  including  e-­‐commerce)   •     Vision,  mission  and  values  (and  protecCon  measures  of  the  concept)   •     OrganisaConal  structure  (organigram)  to  deliver  concept     Assortment  strategy  and  category  management  organiza0on     •     Assortment  alignment  with  agreed  retail  concept   •     Category  management  analysis  and  tools  including  appropriate  KPIs     •     MarkeCng  and  promoConal  strategies   •     Retail  store  format  development  including  merchandising  and  shop  fimng   •     Loyalty  card  programmes   •     E-­‐commerce  integraCon     Opera0onal  efficiency     •     BudgeCng  process  design  with  internaConal  benchmarking   •     CoordinaCon  and  communicaCon  strategy  between  subdivisions,  HQ  departments,            field  management  and  stores   •     Business  process  analysis  and  redesign   •     Staffing  opCmisaCon  and  work  load  planning  system  (including  part-­‐Cme  staffing  strategies)   •     Contracts,  job  descripCons  and  responsibility  matrix   •     Security  and  loss  prevenCon     Growth  and  business  expansion  strategy  development     •     Expansion  plan  and  idenCficaCon  of  successful  new  locaCons   •     Financial  analysis  systems  for  new  locaCons   •     Retail  management  assessments,  mentoring  and  development      7  
  9. 9. CONSULTING  SERVICES   Customised  consul0ng  services     We  know  that  there  are  no  two  same  retailers  on  this  planet.  And  we  pay  respect  to  each  client’s   individual  situaCon.  We  strive  to  improve  the  long-­‐term  health  of  our  client  and  not  to  limit  the   horizon  to  the  most  urgent  problems  only.  Insular  soluCons  result  o`en  in  short  lived  isolated   improvements.  Our  view  encompasses  all  retail  processes.  Our  experience  has  trained  us  to  look  for   holisCc  approaches.  Successful  retail  concepts  only  realise  their  full  potenCal  when  topics  are   addressed  in  their  enCrety  -­‐  across  all  business  processes.     Where  and  how  is  your  business  currently  posiConed?  What  are  the  company’s  strengths  and   weaknesses?  What  are  your  goals?     We  take  these  core  quesCons  very  seriously.  A`er  finding  the  answers,  we  agree  upon  a  set  of   definable  goals  with  our  clients,  and  ensure  these  goals  are  delivered  at  the  conclusion,  providing   pragmaCc  advice  and  consulCng  support  to  reach  them  efficiently.     Consul0ng  Fees     Fees  are  sensible,  lower  than  the  going  rates  of  famous  consulCng  firms.  They  are  agreed  in  advance   and  stuck  to  unCl  the  pre-­‐defined  goals  are  reached.  Our  retail  consulCng  company  is  easy  to  deal   with,  always  focused  on  our  client’s  goals  and  provides  a  genuine  partnership  to  achieve  the  agreed   objecCves.     With  headquarters  in  Vienna,  Austria,  we  travel  to  you  for  everything  that  requires  hands-­‐on  acCon   and  carry  out  all  our  analysis  and  administraCon  locally  at  our  headquarters  to  keep  costs  low.   8  
  10. 10. HOW  TO  START   WORKING  TOGETHER?   GET  IN  CONTACT   You  are  a  decision  maker  in  a  retailer,  or  you  are  an  entrepreneur  thinking  about  a   retail  start-­‐up?  You  are  facing  high  stakes  issues,  which  if  you  call  it  wrong  will  cost   you  serious  money  or  0me  or  both?   Your  retail  business  has  grown  due  to  many  acquisiCons.  How  do  you  find  a  consistent  concept?     Your  assortment  has  grown  dramaCcally.  How  to  raConalise  the  range  and  sCll  remain  aaracCve?   How  are  you  managing  the  e-­‐commerce  revoluCon?     Your  board  is  divided  on  a  strategy  topic.  Do  you  require  a  second  independent  opinion?   How  can  you  make  it  more  challenging  for  new  compeCCon  to  move  in  and  threaten  your  market?   Sales  performance  is  not  matching  your  budget.  How  to  get  an  independent  view  on  which  areas   need  strengthening?   •  How  efficiently  do  your  stores  operate,  have  you  outgrown  your  operaConal  philosophy?   •  How  competent  is  your  management  team,  how  can  you  run  a  posiCve  benchmarking  process?   •  Do  you  have  a  clear  Vision,  Mission  and  Values  understanding  in  the  organisaCon?  Do  you  really?   •  What  are  the  right  KPIs  to  concentrate  on?  Should  they  be  the  same  as  they  were  5  years  ago?   •  What  does  a  consultant  cost?  What  can  I  expect  in  return?   All  these  ques0ons  begin  with  a  straight  forward  mee0ng.  The  only  cost  is  your  0me.     •  •  •  •  •  •   9  
  11. 11. Contact     Foley  Retail  Consul0ng  GmbH   Kaerntner  Ring  5-­‐7   1010  Vienna   Austria   +43  1  2051160  1253   office@foleyretailconsulCng.com   www.foleyretailconsulCng.com   10  
  12. 12. InternaConal  Retail  Consultants   RETAIL  STRATEGIES  THAT  WORK   Foley  Retail  Consul0ng  GmbH   English  I  Russian  I  German  

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