Business model generation for e-services design

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Business model generation for e-services design

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Business model generation for e-services design

  1. 1. Business Model Canvas* fordesigning e-services based on open data * By A. Osterwalder Maxim Arzumanyan State University of Telecommunications Maxim Arzumanyan, 3rd ISS Student school 2013
  2. 2. Two different planets…Business people Software developers Maxim Arzumanyan, 3rd ISS Student school 2013
  3. 3. Imagine… in which concepts will you describe it?You have an idea about the new e-service… Maxim Arzumanyan, 3rd ISS Student school 2013
  4. 4. • «…so you should have the picture that helps you to understand each other. Without this picture – all your talks is nothing…• People may say the same word and don’t understand you each other. But when you brain your understanding, map it to the formal chart, picture, diagram, it is much better then any talk or any text…» T. Gavrilova Maxim Arzumanyan, 3rd ISS Student school 2013
  5. 5. Business Model CanvasAlexander Osterwalder Maxim Arzumanyan, 3rd ISS Student school 2013
  6. 6. VideoMaxim Arzumanyan, 3rd ISS Student school 2013
  7. 7. Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Maxim Arzumanyan, 3rd ISS Student school 2013
  8. 8. Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Maxim Arzumanyan, 3rd ISS Student school 2013
  9. 9. Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Maxim Arzumanyan, 3rd ISS Student school 2013
  10. 10. Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Maxim Arzumanyan, 3rd ISS Student school 2013
  11. 11. Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Maxim Arzumanyan, 3rd ISS Student school 2013
  12. 12. Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Maxim Arzumanyan, 3rd ISS Student school 2013
  13. 13. Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Maxim Arzumanyan, 3rd ISS Student school 2013
  14. 14. Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Maxim Arzumanyan, 3rd ISS Student school 2013
  15. 15. Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Maxim Arzumanyan, 3rd ISS Student school 2013
  16. 16. Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)ACTIVITIES VALUE Finance Maxim Arzumanyan, 3rd ISS Student school 2013
  17. 17. Slide from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)Maxim Arzumanyan, 3rd ISS Student school 2013
  18. 18. Business Model Canvas is a way to get… mutual understanding Maxim Arzumanyan, 3rd ISS Student school 2013
  19. 19. Customizing Business Model for e-servicesMeans Transactional What is your key Constant (social networks) Who will use this?integration activities? What Focus on what? Only end customers• Government attracting; keeping; should you do to (B2C), or companys• Social Net extra sales make service work? (B2B)?• Source of open data Personas, POVDistribution… What will be the afford to attractTry to use, not to Right customers? Data, infrastructure, information/servicecreate…! Lots of knowledge, Availabilitythings done… people, Where to distribute, To the right customerintegrate! Funds (finance) With right price where to advertise? Where to promote? Promotion / advertising Service cost Support Additional services Infrastructure (hosting) Advertising Maxim Arzumanyan, 3rd ISS Student school 2013
  20. 20. Business Model traveling map Software Investors developers Friend Experts Maxim Arzumanyan, 3rd ISS Student school 2013
  21. 21. Bridging main actors in e-service developmentBusiness E-service Softwarepeople idea Developers 10010111010 Business Model is the passport of your idea for the business perspective Maxim Arzumanyan, 3rd ISS Student school 2013
  22. 22. How Design Thinking may helpScoping 360 research synthesis prototyping ideation validation implementation Maxim Arzumanyan, 3rd ISS Student school 2013
  23. 23. Example: Skype business model Software Individual Internet Internet development Free Skype providers settings users calls Users whoDistribution Cheep calls wants to partners on phones call on Videoconference phones Telecom Software partners services developers Skype.com Equipment Software producers Software development Free Bag tracking Skypeout Sale equipment Maxim Arzumanyan, 3rd ISS Student school 2013
  24. 24. Business styles suitable for e-service• Multiparty (multysided) platforms (apple, goggle) – Free advertising• Free business model – Freemium E-services – Bait & the key – Advertising• Long tail• Separation• Open business models Maxim Arzumanyan, 3rd ISS Student school 2013
  25. 25. Business structure theModel Canvas way you…• dream… about new service/business• think about your idea• communicate and discuss your idea with others• present your idea to investors• count if it’s profitable or not• manage and improve your service/business Maxim Arzumanyan, 3rd ISS Student school 2013
  26. 26. Images from Alexander Osterwalder: Business Models Reloaded (SKOLKOVO open lecture)How to structure discussions about your idea? Maxim Arzumanyan, 3rd ISS Student school 2013
  27. 27. Tools of Business Model generation Maxim Arzumanyan, 3rd ISS Student school 2013
  28. 28. Do we need a business plan? Lets calculate your business model!
  29. 29. ValidationMaxim Arzumanyan, 3rd ISS Student school 2013
  30. 30. Maxim Arzumanyan, 3rd ISS Student school 2013
  31. 31. Maxim Arzumanyan, 3rd ISS Student school 2013
  32. 32. T h nk a Y o u ! Maxim Arzumanyan, 3rd ISS Student school 2013

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