REACH/RECENCY/RELEVANCE
Advanced Retargeting For Inbound Marketers
Hi.
We’re Brant &
Rosey
LEAKS AND
CLOGS
Timeliness of
conversion drives a
robust funnel
VISITOR YOUR WEBSITE
VISITOR LEAVES YOUR SITE
YOUR AD ON A POPULAR WEBSITE
RTB
BID
ACCESS TARGET
While inbound marketers can control the
timeliness of their communication, they
cannot control the reach
SPEED AND
REACH
50+ Billion Impressions Per Day
PC, Social, Tablet & Mobile
40% Decrease in
CPA
PPC + INBOUND MARKETING + RTB
NOT ALL LEADS ARE
CREATED EQUAL
Segmentation of your audience pool helps
you prioritize your retargeting efforts...
ON SITE/ OFF SITE
YOUR
SITE
SEGMENTATION ON SITE
Information
Qualified
Sales QualifiedMarketing Qualified
SEGMENTATION OFF SITE
Data
Audiences
Preferred
Domains
Geographic
Limits
FOCUSED RETARGETING
Data
Audiences
Geographic Limits
Preferred
Domains
Information
Qualified
Sales Qualified
Marketing
Qua...
60% DECREASE
IN CPC
Retargeting + Whitelists
DO MORE WITH
PERSONAS
Behavior = Intent
REAL TIME
SEGMENTATION
WAYS TO GET STARTED
Retargeting Pixel
Conversion Pixel
On Site Segments
Off Site Segments
Behavior Segments
Device Segments
THANK YOU!
Upcoming SlideShare
Loading in …5
×

Retargeting for inbound marketers (1)

220 views
160 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
220
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Retargeting for inbound marketers (1)

  1. 1. REACH/RECENCY/RELEVANCE Advanced Retargeting For Inbound Marketers
  2. 2. Hi. We’re Brant & Rosey
  3. 3. LEAKS AND CLOGS Timeliness of conversion drives a robust funnel
  4. 4. VISITOR YOUR WEBSITE VISITOR LEAVES YOUR SITE YOUR AD ON A POPULAR WEBSITE
  5. 5. RTB BID ACCESS TARGET
  6. 6. While inbound marketers can control the timeliness of their communication, they cannot control the reach SPEED AND REACH
  7. 7. 50+ Billion Impressions Per Day PC, Social, Tablet & Mobile
  8. 8. 40% Decrease in CPA PPC + INBOUND MARKETING + RTB
  9. 9. NOT ALL LEADS ARE CREATED EQUAL Segmentation of your audience pool helps you prioritize your retargeting efforts...
  10. 10. ON SITE/ OFF SITE YOUR SITE
  11. 11. SEGMENTATION ON SITE Information Qualified Sales QualifiedMarketing Qualified
  12. 12. SEGMENTATION OFF SITE Data Audiences Preferred Domains Geographic Limits
  13. 13. FOCUSED RETARGETING Data Audiences Geographic Limits Preferred Domains Information Qualified Sales Qualified Marketing Qualified
  14. 14. 60% DECREASE IN CPC Retargeting + Whitelists
  15. 15. DO MORE WITH PERSONAS Behavior = Intent
  16. 16. REAL TIME SEGMENTATION
  17. 17. WAYS TO GET STARTED Retargeting Pixel Conversion Pixel On Site Segments Off Site Segments Behavior Segments Device Segments
  18. 18. THANK YOU!

×