Planning the structure of your inbound marketing agency

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Every growing inbound marketing agency is faced with the same question: who to hire in-house and what to outsource to strategic partners.

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Planning the structure of your inbound marketing agency

  1. 1. CMB Partner Office Hours Today’s Presentation: “Planning the Structure of Your Inbound Marketing Agency” Every Tuesday & Thursday @3pm Eastern www.contentmarketingblueprint.com www.contentmarketingblueprint.com
  2. 2. What is the CMB Community? A team of inbound marketing agencies that are trained to use the Content Marketer’s Blueprint as a sales and service model for their clients. www.contentmarketingblueprint.com
  3. 3. Today’s Schedule 15 minutes: Slide Presentation 45 minutes: CMB Partner Open Q&A www.contentmarketingblueprint.com
  4. 4. After the Webinar Webinar recording, slides and blog article www.contentmarketingblueprint.com www.contentmarketingblueprint.com
  5. 5. Today’s Question What services should I keep in-house vs outsource? www.contentmarketingblueprint.com
  6. 6. #1 Nail down your value proposition Innovative Marketing Resources will grow you business by generating new qualified leads online, and nurturing them to a point of sale. www.contentmarketingblueprint.com
  7. 7. #2 Document all the talent you may need.  Copywriter  Video Marketing Specialist  Search Engine Optimization Specialist  Paid Advertising Specialist  Brand Journalist  Social Media Specialist  Website Designer  E-Mail Marketing  Website Developer  Lead Generation Specialist  Marketing Manager Source: Inbound Marketing Fishing Teams, PureDriven blog Specialist www.contentmarketingblueprint.com
  8. 8. #3 What type of agency are you trying to build?  Full Service: We do everything  Specialized with partnerships  One man shop www.contentmarketingblueprint.com
  9. 9. Full Service: We do Everything!  Only works when you have a large client base  Heavy investment in employees www.contentmarketingblueprint.com
  10. 10. Specialized with Partnerships  Keep your core services in house (aligned with your value proposition).  Outsource the rest to trusted partners. www.contentmarketingblueprint.com
  11. 11. In House Talent Innovative Marketing Resources will grow you business by generating new qualified leads online, and nurturing them to a point of sale.  Content Manager  Manages freelance writers  Conducts interviews  Quality control  Marketing Manager (Consultant)  Project management skills (managing partnerships and clients)  Industry knowledge: SEO, lead gen, email marketing, YOUR STRATEGY www.contentmarketingblueprint.com
  12. 12. Partnerships & Freelancers Innovative Marketing Resources will grow you business by generating new qualified leads online, and nurturing them to a point of sale.  Copywriters    Zerys WriterAccess Social Media Agency  SocialEars (trend software)  SLA-eConsulting Content Agency     Penrocket (Division of Square2Marketing)  Inbound Central   Inbound Design Studio Market 8 Media Junction www.contentmarketingblueprint.com   Google ad network  Website Design Agency  Paid Advertising Freelancer Re-targeter Video Freelancer
  13. 13. Next Session: Tuesday th @3pm January 14 “Onboarding & Project Management” Guest Speaker: Chris Handy, ThinkHandy Signup at: www.contentmarketingblueprint.com/webinars www.contentmarketingblueprint.com

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