Onboarding and project management for content marketing

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Chris Handy and Max Traylor team up to launch a new project management system custom designed for content marketing agencies.

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Onboarding and project management for content marketing

  1. 1. CMB Partner Office Hours Today’s Presentation: “Onboarding & Project Management” Every Tuesday & Thursday @3pm Eastern www.contentmarketingblueprint.com www.contentmarketingblueprint.com
  2. 2. What is the CMB Community? A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint. www.contentmarketingblueprint.com
  3. 3. Today’s Schedule 15 minutes: Slide Presentation 45 minutes: CMB Partner Open Q&A www.contentmarketingblueprint.com
  4. 4. After the Webinar Webinar recording, slides and blog article www.contentmarketingblueprint.com www.contentmarketingblueprint.com
  5. 5. Today’s Question How can my company be more efficient at onboarding and managing our content marketing clients? www.contentmarketingblueprint.com
  6. 6. Introduction Chris Handy Company: @thinkhandy Personal Twitter: @handythinks Dogs: Libby (left), Tex (Right) www.contentmarketingblueprint.com
  7. 7. #1 The Order of Operations www.contentmarketingblueprint.com
  8. 8. #1 The Order of Operations www.contentmarketingblueprint.com
  9. 9. #1 The Order of Operations www.contentmarketingblueprint.com
  10. 10. #1 The Order of Operations www.contentmarketingblueprint.com
  11. 11. #2 Building a Workflow www.contentmarketingblueprint.com
  12. 12. #2 Building a Workflow  Much of these activities can be performed at the same time  Landing Pages  Graphic Design  Copywriting  Much of these activities involve third parties  Approval  Freelance Writing  Etc… www.contentmarketingblueprint.com
  13. 13. #2 Building a Workflow  The Problems with Email  Slow  Not everyone will use it  “Reply All” Etiquette  Did I REALLY need to be CC’ed on that?  Hard to organize  Fragmented Conversations  Too many versions of the truth www.contentmarketingblueprint.com
  14. 14. #2 Building a Workflow www.contentmarketingblueprint.com
  15. 15. #2 Building a Workflow www.contentmarketingblueprint.com
  16. 16. #2 Building a Workflow www.contentmarketingblueprint.com
  17. 17. #2 Building a Workflow www.contentmarketingblueprint.com
  18. 18. #2 Building a Workflow www.contentmarketingblueprint.com
  19. 19. #2 Building a Workflow www.contentmarketingblueprint.com
  20. 20. #2 Building a Workflow www.contentmarketingblueprint.com
  21. 21. #2 Building a Workflow Custom Workflow for: • Personas • Landing Page Copy • Links to Offers • CTA Images • Thank You Page Copy • Followup Emails • more www.contentmarketingblueprint.com
  22. 22. #2 Building a Workflow www.contentmarketingblueprint.com
  23. 23. #2 Building a Workflow www.contentmarketingblueprint.com
  24. 24. #2 Building a Workflow www.contentmarketingblueprint.com
  25. 25. #2 Building a Workflow www.contentmarketingblueprint.com
  26. 26. #2 Building a Workflow www.contentmarketingblueprint.com
  27. 27. #2 Building a Workflow www.contentmarketingblueprint.com
  28. 28. #2 Building a Workflow www.contentmarketingblueprint.com
  29. 29. #2 Building a Workflow www.contentmarketingblueprint.com
  30. 30. #2 Building a Workflow Communication www.contentmarketingblueprint.com
  31. 31. #2 Building a Workflow www.contentmarketingblueprint.com Communication
  32. 32. #2 Building a Workflow www.contentmarketingblueprint.com Communication
  33. 33. #2 Building a Workflow www.contentmarketingblueprint.com Communication
  34. 34. #3 How to Get Started  Introductory Offer (10 spots)  $500 Setup Fee  Limited to the first 10 organizations to sign up    Unlimited Workspaces    (Payment due within 24 hours of invoice generation) Turnaround: 5 Business Days of receiving all required items after signup Duplicate for all your clients Available 1/15 Next 10 spots will increase to $750  How to claim your spot  Visit http://resources.thinkhandy.com/cmb-podio www.contentmarketingblueprint.com
  35. 35. Next Session: th Thursday January 16 @3pm “The best candidates for content marketing services” Signup at: www.contentmarketingblueprint.com/webinars www.contentmarketingblueprint.com

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