Using social trends for content strategy and execution
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Using social trends for content strategy and execution

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Social media trend analysis plays a huge role in the planning and execution of a modern day content marketing strategy. The key aspects of social trend analysis for these purposes is identification of ...

Social media trend analysis plays a huge role in the planning and execution of a modern day content marketing strategy. The key aspects of social trend analysis for these purposes is identification of key trend setters and real time identification of trending topics.

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Using social trends for content strategy and execution Using social trends for content strategy and execution Presentation Transcript

  • CMB Partner Office Hours “Using social trends for content strategy and execution” Every Tuesday & Thursday @3pm Eastern www.contentmarketingblueprint.com www.contentmarketingblueprint.com
  • What is the CMB Community? A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint. Join the Conversation @CMBlueprint or +ContentMarketersBlueprint www.contentmarketingblueprint.com
  • Today’s Schedule 15 minutes: Slide Presentation 45 minutes: CMB Partner Open Q&A www.contentmarketingblueprint.com
  • www.contentmarketingblueprint.com/blog After the Webinar • Webinar recording • Slides • Blog article www.contentmarketingblueprint.com
  • Today’s Question How are these blog titles created? How is the content going to get found? www.contentmarketingblueprint.com
  • What your prospects think about social.  Get followers  Post content  New advertising platforms www.contentmarketingblueprint.com Social 1.0
  • What your prospects think about content strategy.  Keyword research  Paid website traffic  More traffic = more customers www.contentmarketingblueprint.com Strategy 1.0
  • You need to educate them!  Strategy : How to attract people  Social : Data on what people like  Social Data  Plan and execute a content marketing strategy www.contentmarketingblueprint.com
  • Using social to create a content strategy Trends and Trend Setters www.contentmarketingblueprint.com
  • Step 1: Interview  Persona  Triggers  Questions  Answers What if your prospect doesn’t know how to attract buyers? www.contentmarketingblueprint.com
  • Step 2: Social Trend Analysis What topics are trending? www.contentmarketingblueprint.com Who is setting the trends?
  • Buyer persona question + Expert answer + What’s HOT = Killer Content Topic www.contentmarketingblueprint.com
  • How social trends and trend setters are identified in your CMB. CMB Version 5.5 www.contentmarketingblueprint.com
  • Step 1: Topics extracted from blueprint Q&A www.contentmarketingblueprint.com
  • Step 2: Identify the trend setters www.contentmarketingblueprint.com
  • Step 3: Identify the trending topics www.contentmarketingblueprint.com
  • Step 4: Identify trending content within each topic. www.contentmarketingblueprint.com
  • Content Strategy: “attract” Questions + Answer =……….. www.contentmarketingblueprint.com + Hot topics
  • = Content Topics Remember! Planning is half the battle. www.contentmarketingblueprint.com
  • Using trends and trend setters for content distribution. Most of the work is already done in the planning stage. www.contentmarketingblueprint.com
  • Reference trending material in your content. www.contentmarketingblueprint.com
  • Participate in their conversations  Social comments & thank you messages  Blog comments www.contentmarketingblueprint.com
  • Take the first step to building a content relationship Hi [influencer name] I am reaching out because I have been following your [most influencial medium - Blog, twitter, linkedin, G+] for some time now and you seem to be particularly interested in [topic of influence]. I have already connected with you on [network of choice], but I was hoping I could make a contribution to your blog on the subject of [topic of influence]. I have attached an article that I have not yet posted. I thought it would be a great fit as a guest post given the references to some of your recent material. If I don't hear from you I will go ahead and post this on my site and assume you are not interested - no worries. Admittedly you have a much larger and engaged following than I do, and I am sure you know how hard it can be to get noticed without "help". Here is a link to another sample of my writing, I would very much appreciate your feedback and/or the opportunity to collaborate with you. [link to your best article related to [topic of influence] Thanks, -Max www.contentmarketingblueprint.com
  • Next Session: Tuesday th @3pm February 11 “Link building rocket fuel” Geary LSF | Digital Marketing Agency Signup at: www.contentmarketingblueprint.com/webinars www.contentmarketingblueprint.com