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Using social trends for content strategy and execution

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Social media trend analysis plays a huge role in the planning and execution of a modern day content marketing strategy. The key aspects of social trend analysis for these purposes is identification of key trend setters and real time identification of trending topics.

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CMB Partner Office Hours “Using social trends for content strategy and execution” Every Tuesday & Thursday @3pm Eastern www.contentmarketingblueprint.com www.contentmarketingblueprint.com
What is the CMB Community? A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint. Join the Conversation @CMBlueprint or +ContentMarketersBlueprint www.contentmarketingblueprint.com
Today’s Schedule 15 minutes: Slide Presentation 45 minutes: CMB Partner Open Q&A www.contentmarketingblueprint.com
www.contentmarketingblueprint.com/blog After the Webinar • Webinar recording • Slides • Blog article www.contentmarketingblueprint.com
Today’s Question How are these blog titles created? How is the content going to get found? www.contentmarketingblueprint.com
What your prospects think about social.  Get followers  Post content  New advertising platforms www.contentmarketingblueprint.com Social 1.0
What your prospects think about content strategy.  Keyword research  Paid website traffic  More traffic = more customers www.contentmarketingblueprint.com Strategy 1.0
You need to educate them!  Strategy : How to attract people  Social : Data on what people like  Social Data  Plan and execute a content marketing strategy www.contentmarketingblueprint.com
Using social to create a content strategy Trends and Trend Setters www.contentmarketingblueprint.com
Step 1: Interview  Persona  Triggers  Questions  Answers What if your prospect doesn’t know how to attract buyers? www.contentmarketingblueprint.com
Step 2: Social Trend Analysis What topics are trending? www.contentmarketingblueprint.com Who is setting the trends?
Buyer persona question + Expert answer + What’s HOT = Killer Content Topic www.contentmarketingblueprint.com
How social trends and trend setters are identified in your CMB. CMB Version 5.5 www.contentmarketingblueprint.com
Step 1: Topics extracted from blueprint Q&A www.contentmarketingblueprint.com
Step 2: Identify the trend setters www.contentmarketingblueprint.com
Step 3: Identify the trending topics www.contentmarketingblueprint.com
Step 4: Identify trending content within each topic. www.contentmarketingblueprint.com
Content Strategy: “attract” Questions + Answer =……….. www.contentmarketingblueprint.com + Hot topics
= Content Topics Remember! Planning is half the battle. www.contentmarketingblueprint.com
Using trends and trend setters for content distribution. Most of the work is already done in the planning stage. www.contentmarketingblueprint.com
Reference trending material in your content. www.contentmarketingblueprint.com
Participate in their conversations  Social comments & thank you messages  Blog comments www.contentmarketingblueprint.com
Take the first step to building a content relationship Hi [influencer name] I am reaching out because I have been following your [most influencial medium - Blog, twitter, linkedin, G+] for some time now and you seem to be particularly interested in [topic of influence]. I have already connected with you on [network of choice], but I was hoping I could make a contribution to your blog on the subject of [topic of influence]. I have attached an article that I have not yet posted. I thought it would be a great fit as a guest post given the references to some of your recent material. If I don't hear from you I will go ahead and post this on my site and assume you are not interested - no worries. Admittedly you have a much larger and engaged following than I do, and I am sure you know how hard it can be to get noticed without "help". Here is a link to another sample of my writing, I would very much appreciate your feedback and/or the opportunity to collaborate with you. [link to your best article related to [topic of influence] Thanks, -Max www.contentmarketingblueprint.com
Next Session: Tuesday th @3pm February 11 “Link building rocket fuel” Geary LSF | Digital Marketing Agency Signup at: www.contentmarketingblueprint.com/webinars www.contentmarketingblueprint.com

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Using social trends for content strategy and execution

  • 1. CMB Partner Office Hours “Using social trends for content strategy and execution” Every Tuesday & Thursday @3pm Eastern www.contentmarketingblueprint.com www.contentmarketingblueprint.com
  • 2. What is the CMB Community? A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint. Join the Conversation @CMBlueprint or +ContentMarketersBlueprint www.contentmarketingblueprint.com
  • 3. Today’s Schedule 15 minutes: Slide Presentation 45 minutes: CMB Partner Open Q&A www.contentmarketingblueprint.com
  • 5. Today’s Question How are these blog titles created? How is the content going to get found? www.contentmarketingblueprint.com
  • 6. What your prospects think about social.  Get followers  Post content  New advertising platforms www.contentmarketingblueprint.com Social 1.0
  • 7. What your prospects think about content strategy.  Keyword research  Paid website traffic  More traffic = more customers www.contentmarketingblueprint.com Strategy 1.0
  • 8. You need to educate them!  Strategy : How to attract people  Social : Data on what people like  Social Data  Plan and execute a content marketing strategy www.contentmarketingblueprint.com
  • 9. Using social to create a content strategy Trends and Trend Setters www.contentmarketingblueprint.com
  • 10. Step 1: Interview  Persona  Triggers  Questions  Answers What if your prospect doesn’t know how to attract buyers? www.contentmarketingblueprint.com
  • 11. Step 2: Social Trend Analysis What topics are trending? www.contentmarketingblueprint.com Who is setting the trends?
  • 12. Buyer persona question + Expert answer + What’s HOT = Killer Content Topic www.contentmarketingblueprint.com
  • 13. How social trends and trend setters are identified in your CMB. CMB Version 5.5 www.contentmarketingblueprint.com
  • 14. Step 1: Topics extracted from blueprint Q&A www.contentmarketingblueprint.com
  • 15. Step 2: Identify the trend setters www.contentmarketingblueprint.com
  • 16. Step 3: Identify the trending topics www.contentmarketingblueprint.com
  • 17. Step 4: Identify trending content within each topic. www.contentmarketingblueprint.com
  • 18. Content Strategy: “attract” Questions + Answer =……….. www.contentmarketingblueprint.com + Hot topics
  • 19. = Content Topics Remember! Planning is half the battle. www.contentmarketingblueprint.com
  • 20. Using trends and trend setters for content distribution. Most of the work is already done in the planning stage. www.contentmarketingblueprint.com
  • 21. Reference trending material in your content. www.contentmarketingblueprint.com
  • 22. Participate in their conversations  Social comments & thank you messages  Blog comments www.contentmarketingblueprint.com
  • 23. Take the first step to building a content relationship Hi [influencer name] I am reaching out because I have been following your [most influencial medium - Blog, twitter, linkedin, G+] for some time now and you seem to be particularly interested in [topic of influence]. I have already connected with you on [network of choice], but I was hoping I could make a contribution to your blog on the subject of [topic of influence]. I have attached an article that I have not yet posted. I thought it would be a great fit as a guest post given the references to some of your recent material. If I don't hear from you I will go ahead and post this on my site and assume you are not interested - no worries. Admittedly you have a much larger and engaged following than I do, and I am sure you know how hard it can be to get noticed without "help". Here is a link to another sample of my writing, I would very much appreciate your feedback and/or the opportunity to collaborate with you. [link to your best article related to [topic of influence] Thanks, -Max www.contentmarketingblueprint.com
  • 24. Next Session: Tuesday th @3pm February 11 “Link building rocket fuel” Geary LSF | Digital Marketing Agency Signup at: www.contentmarketingblueprint.com/webinars www.contentmarketingblueprint.com