CMB Partner Office Hours
“Using social trends for content
strategy and execution”
Every Tuesday & Thursday @3pm Eastern
ww...
What is the CMB
Community?
A team of inbound marketing agencies that sell and deliver services using the Content Marketer’...
Today’s Schedule
15 minutes: Slide Presentation
45 minutes: CMB Partner Open Q&A

www.contentmarketingblueprint.com
www.contentmarketingblueprint.com/blog

After the
Webinar
•

Webinar recording

•

Slides

•

Blog article

www.contentmar...
Today’s Question
How are these blog titles created?
How is the content going to get found?

www.contentmarketingblueprint....
What your prospects think
about social.
 Get followers
 Post content
 New advertising platforms

www.contentmarketingbl...
What your prospects think
about content strategy.
 Keyword research
 Paid website traffic
 More traffic = more customer...
You need to educate them!

 Strategy : How to attract people
 Social : Data on what people

like

 Social Data  Plan a...
Using social to create a
content strategy
Trends and Trend Setters

www.contentmarketingblueprint.com
Step 1: Interview
 Persona
 Triggers
 Questions

 Answers
What if your prospect
doesn’t know how to
attract buyers?
ww...
Step 2: Social Trend Analysis
What topics are
trending?

www.contentmarketingblueprint.com

Who is setting the
trends?
Buyer persona question + Expert answer + What’s
HOT
= Killer Content Topic

www.contentmarketingblueprint.com
How social trends and
trend setters are
identified in your CMB.
CMB Version 5.5

www.contentmarketingblueprint.com
Step 1: Topics extracted from
blueprint Q&A

www.contentmarketingblueprint.com
Step 2: Identify the trend
setters

www.contentmarketingblueprint.com
Step 3:
Identify the
trending topics

www.contentmarketingblueprint.com
Step 4: Identify trending
content within each topic.

www.contentmarketingblueprint.com
Content Strategy: “attract”
Questions + Answer
=………..

www.contentmarketingblueprint.com

+

Hot topics
= Content
Topics
Remember! Planning is half
the battle.

www.contentmarketingblueprint.com
Using trends and trend
setters for content
distribution.
Most of the work is already done in the planning stage.

www.cont...
Reference trending material in
your content.

www.contentmarketingblueprint.com
Participate in their
conversations

 Social comments & thank you

messages
 Blog comments

www.contentmarketingblueprint...
Take the first step to building a
content relationship
Hi [influencer name]
I am reaching out because I have been followin...
Next Session: Tuesday
th @3pm
February 11
“Link building rocket fuel”
Geary LSF | Digital Marketing Agency
Signup at: www....
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2 lesser known roles of social media in a content marketing strategy

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2 lesser known roles of social media in a content marketing strategy

  1. 1. CMB Partner Office Hours “Using social trends for content strategy and execution” Every Tuesday & Thursday @3pm Eastern www.contentmarketingblueprint.com www.contentmarketingblueprint.com
  2. 2. What is the CMB Community? A team of inbound marketing agencies that sell and deliver services using the Content Marketer’s Blueprint. Join the Conversation @CMBlueprint or +ContentMarketersBlueprint www.contentmarketingblueprint.com
  3. 3. Today’s Schedule 15 minutes: Slide Presentation 45 minutes: CMB Partner Open Q&A www.contentmarketingblueprint.com
  4. 4. www.contentmarketingblueprint.com/blog After the Webinar • Webinar recording • Slides • Blog article www.contentmarketingblueprint.com
  5. 5. Today’s Question How are these blog titles created? How is the content going to get found? www.contentmarketingblueprint.com
  6. 6. What your prospects think about social.  Get followers  Post content  New advertising platforms www.contentmarketingblueprint.com Social 1.0
  7. 7. What your prospects think about content strategy.  Keyword research  Paid website traffic  More traffic = more customers www.contentmarketingblueprint.com Strategy 1.0
  8. 8. You need to educate them!  Strategy : How to attract people  Social : Data on what people like  Social Data  Plan and execute a content marketing strategy www.contentmarketingblueprint.com
  9. 9. Using social to create a content strategy Trends and Trend Setters www.contentmarketingblueprint.com
  10. 10. Step 1: Interview  Persona  Triggers  Questions  Answers What if your prospect doesn’t know how to attract buyers? www.contentmarketingblueprint.com
  11. 11. Step 2: Social Trend Analysis What topics are trending? www.contentmarketingblueprint.com Who is setting the trends?
  12. 12. Buyer persona question + Expert answer + What’s HOT = Killer Content Topic www.contentmarketingblueprint.com
  13. 13. How social trends and trend setters are identified in your CMB. CMB Version 5.5 www.contentmarketingblueprint.com
  14. 14. Step 1: Topics extracted from blueprint Q&A www.contentmarketingblueprint.com
  15. 15. Step 2: Identify the trend setters www.contentmarketingblueprint.com
  16. 16. Step 3: Identify the trending topics www.contentmarketingblueprint.com
  17. 17. Step 4: Identify trending content within each topic. www.contentmarketingblueprint.com
  18. 18. Content Strategy: “attract” Questions + Answer =……….. www.contentmarketingblueprint.com + Hot topics
  19. 19. = Content Topics Remember! Planning is half the battle. www.contentmarketingblueprint.com
  20. 20. Using trends and trend setters for content distribution. Most of the work is already done in the planning stage. www.contentmarketingblueprint.com
  21. 21. Reference trending material in your content. www.contentmarketingblueprint.com
  22. 22. Participate in their conversations  Social comments & thank you messages  Blog comments www.contentmarketingblueprint.com
  23. 23. Take the first step to building a content relationship Hi [influencer name] I am reaching out because I have been following your [most influencial medium - Blog, twitter, linkedin, G+] for some time now and you seem to be particularly interested in [topic of influence]. I have already connected with you on [network of choice], but I was hoping I could make a contribution to your blog on the subject of [topic of influence]. I have attached an article that I have not yet posted. I thought it would be a great fit as a guest post given the references to some of your recent material. If I don't hear from you I will go ahead and post this on my site and assume you are not interested - no worries. Admittedly you have a much larger and engaged following than I do, and I am sure you know how hard it can be to get noticed without "help". Here is a link to another sample of my writing, I would very much appreciate your feedback and/or the opportunity to collaborate with you. [link to your best article related to [topic of influence] Thanks, -Max www.contentmarketingblueprint.com
  24. 24. Next Session: Tuesday th @3pm February 11 “Link building rocket fuel” Geary LSF | Digital Marketing Agency Signup at: www.contentmarketingblueprint.com/webinars www.contentmarketingblueprint.com
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