12 Surefire Strategies that can get
your Digital Agency "UNSTUCK"
and more PROFITABLE.
!
@jswenk	

Tweet me using #AgencyPlaybook
!
Facebook.com/JasonSwenk
“Like” my page and Comment
Tell me why you joined tod...
@jswenk
@jswenk
+
Founded
&
Sold
0
3000000
6000000
9000000
12000000
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Over Million
Over...
You might be thinking…
“This could never happen to me”
First website
was $500
But then I realized I had to do things in a
particular order to grow to the next level.
0
3000000
6000000
9000000
12000000...
This webinar is for you if…
• You’re agency is stuck
• You’re starting an agency
• Your income looks like a ride at Six Fl...
Growing your agency isn’t just
about increasing your prices &
getting bigger clients.
!
It’s about being more profitable
“As I am sure many marketers can relate,
we were spending so much time
focusing on our clients that I was
missing out on o...
Here’s what you’re going to
learn today…
1. 12 lessons I learned in building my agency
2. How an agency can get unstuck
3....
over the past 15 years
1. Where are you going?
Have clarity and a crystal
clear path that you can share
with your company.
Imagine saying…
2. Who do you serve?
Specializing is the key
Common fear - “I don’t want to
scare anybody away?”
QUESTION?!
How can you relate to your audience
and show them you can help them
overcome their biggest challenges
3. Have an outbound sales
strategy
Solve a challenge is the easiest
way to get the 1st meeting
4. Produce valuable content
that helps your audiences
Education is KEY
3% active
open
not yet
unconscious
neverx
CROWED
67%
7%
30%
30%
30%
5. Capture and nurture leads
1. Learn from me	

2. Buy from me	

3. Hire me
What you want them to do
6. Eliminate the Profit Leaks
1. Scope Creep	

2. Under Billing 	

3. Under Scoping
Profit Leaks
7. Convert the business that
indicated interest
8. Streamline the 	

delivery process
9. Build strategic partners
10.Automation
11. Operation process 	

& structure
12. Invest into the agency
@jswenk
How you can mirror and
grow your own profitable
agency?
The Digital Agency Playbook
Here’s what will happen…
1. You’ll become an authority in your market.
2. Get your ideal client calling you.
3. Speed up t...
“We were running 1.5
months behind in accounts
receivable before getting
the playbook. Since the
cash flow worksheets
Jason...
Here’s everything that you’ll get…
1. Clarity
2. Specialize
3. Attack
4. Attract
5. Nurture
6. Profit
7. Convert
8. Deliver...
Here’s everything that you’ll get…
1. Agency proposal template
2. Project plan document
3. Change order document
4. All th...
“I used Jason’s closing
strategies” and have closed
two retainers in a week!
Now, I just have to figure out
how to hire to ...
First 5 people get a
FREE 30 minute
coaching call
You may be thinking…
• I’m just getting started
• I don’t have the money for this
• I’m to busy
• This isn’t the right tim...
Total value: $24,000
Price of resources: $2,000
Limited Time!
!
FREE TEST DRIVE!
!
1. $99/month for 12 months
2. One time $999
http://jasonswenk.com/cmb/
• If you buy and it’s not worth
it, cancel before the 14 days.
• Your card is not charged
until the 14th day at midnight
N...
FREE 14 Day Trial
http://jasonswenk.com/cmb/
jason@jasonswenk.com
$99/month
12 strategies to get your digital agency unstuck and more profitable
12 strategies to get your digital agency unstuck and more profitable
12 strategies to get your digital agency unstuck and more profitable
12 strategies to get your digital agency unstuck and more profitable
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12 strategies to get your digital agency unstuck and more profitable

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Jason Swenk, digital-preneur shares his 12 strategies for digital marketing agency success, the same strategies that helped him sell his own agency in 2012.

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Transcript of "12 strategies to get your digital agency unstuck and more profitable"

  1. 1. 12 Surefire Strategies that can get your Digital Agency "UNSTUCK" and more PROFITABLE.
  2. 2. ! @jswenk Tweet me using #AgencyPlaybook ! Facebook.com/JasonSwenk “Like” my page and Comment Tell me why you joined today…
  3. 3. @jswenk
  4. 4. @jswenk + Founded & Sold
  5. 5. 0 3000000 6000000 9000000 12000000 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Over Million Over $500k
  6. 6. You might be thinking… “This could never happen to me”
  7. 7. First website was $500
  8. 8. But then I realized I had to do things in a particular order to grow to the next level. 0 3000000 6000000 9000000 12000000 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 Over Million Over $500k
  9. 9. This webinar is for you if… • You’re agency is stuck • You’re starting an agency • Your income looks like a ride at Six Flags • You feel like you are on a hamster wheel • You want to take your agency to the next level
  10. 10. Growing your agency isn’t just about increasing your prices & getting bigger clients. ! It’s about being more profitable
  11. 11. “As I am sure many marketers can relate, we were spending so much time focusing on our clients that I was missing out on opportunities for improving and growing my own company. ! ! Jason has helped me focus on my business and help me implement strategies to improve our internal operations, sales cycle, and much more.” Max Prokell, Venta Marketing
  12. 12. Here’s what you’re going to learn today… 1. 12 lessons I learned in building my agency 2. How an agency can get unstuck 3. How you can start a successful agency 4. How you can mirror my agency’s success and avoid my failure.
  13. 13. over the past 15 years
  14. 14. 1. Where are you going?
  15. 15. Have clarity and a crystal clear path that you can share with your company.
  16. 16. Imagine saying…
  17. 17. 2. Who do you serve?
  18. 18. Specializing is the key Common fear - “I don’t want to scare anybody away?”
  19. 19. QUESTION?! How can you relate to your audience and show them you can help them overcome their biggest challenges
  20. 20. 3. Have an outbound sales strategy
  21. 21. Solve a challenge is the easiest way to get the 1st meeting
  22. 22. 4. Produce valuable content that helps your audiences
  23. 23. Education is KEY 3% active open not yet unconscious neverx CROWED 67% 7% 30% 30% 30%
  24. 24. 5. Capture and nurture leads
  25. 25. 1. Learn from me 2. Buy from me 3. Hire me What you want them to do
  26. 26. 6. Eliminate the Profit Leaks
  27. 27. 1. Scope Creep 2. Under Billing 3. Under Scoping Profit Leaks
  28. 28. 7. Convert the business that indicated interest
  29. 29. 8. Streamline the delivery process
  30. 30. 9. Build strategic partners
  31. 31. 10.Automation
  32. 32. 11. Operation process & structure
  33. 33. 12. Invest into the agency
  34. 34. @jswenk
  35. 35. How you can mirror and grow your own profitable agency?
  36. 36. The Digital Agency Playbook
  37. 37. Here’s what will happen… 1. You’ll become an authority in your market. 2. Get your ideal client calling you. 3. Speed up the sales process. 4. Charge what you are really worth. 5. Eliminate most of your scope creep. 6. Streamline your delivery for more profit. 7. Learn how to take on more work with limited resources. 8. Create a business that makes you money when your not working your butt off. 9. Create processes and system where most is automated. 10.Get all of my agency documents I used to manage the business on an operation side. From the operating agreements, to how we setup our bonus plans, etc… 11.Discover who and when you should hire. 12.How to attract the top talent and not pay the top dollar.
  38. 38. “We were running 1.5 months behind in accounts receivable before getting the playbook. Since the cash flow worksheets Jason provided we are now running current and no longer have to utilize our credit line to fund payroll..” Alex Membrillo, Cardinal Web Solutions
  39. 39. Here’s everything that you’ll get… 1. Clarity 2. Specialize 3. Attack 4. Attract 5. Nurture 6. Profit 7. Convert 8. Deliver 9. Partner 10. Automate 11. Operate 12. Lead Coaching
  40. 40. Here’s everything that you’ll get… 1. Agency proposal template 2. Project plan document 3. Change order document 4. All the project approval documents 5. New project checklist 6. Design team checklist 7. Creative brief template 8. Agency pro forma spreadsheet 9. Pre-call preparation ! and much more… Done for you Resources
  41. 41. “I used Jason’s closing strategies” and have closed two retainers in a week! Now, I just have to figure out how to hire to manage the workload!” ! Krista Sherkey, Streamline6
  42. 42. First 5 people get a FREE 30 minute coaching call
  43. 43. You may be thinking… • I’m just getting started • I don’t have the money for this • I’m to busy • This isn’t the right time • I don’t trust myself to do the work
  44. 44. Total value: $24,000
  45. 45. Price of resources: $2,000
  46. 46. Limited Time! ! FREE TEST DRIVE! ! 1. $99/month for 12 months 2. One time $999 http://jasonswenk.com/cmb/
  47. 47. • If you buy and it’s not worth it, cancel before the 14 days. • Your card is not charged until the 14th day at midnight No RISK! http://jasonswenk.com/cmb/
  48. 48. FREE 14 Day Trial http://jasonswenk.com/cmb/ jason@jasonswenk.com $99/month
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