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Competitve Iterative Design

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Competitive Iterative Design - small presentation for designers and managers describes design-as-process and design-as-product. Also Max shared his initial thoughts about state of design in post-USSR …

Competitive Iterative Design - small presentation for designers and managers describes design-as-process and design-as-product. Also Max shared his initial thoughts about state of design in post-USSR area.

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  • 1. Соревновательный Итерационный Дизайн•  Design•  Iterative Design•  Competitive Iterative Design•  8 Blocks Quest•  Ex-USSR Designer
  • 2. !Who’s talking:Max Tkachuk @paz0rCo-founder at Trendkill designers!!!Worked with: !frog design havas worldwidewargaming kyivstarusability lab prodigieastlabs movableumh dojrzewamy.pl bigmir.net laeto.rukorrespondent.net findguru.meslajd.net rabota.ua
  • 3. design as product! !
  • 4. L  
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  • 8. design as process! !
  • 9. WHY & HOW! ! ! ! Apple, Bose, Loewe! ! ! !OUTPERFORM?!
  • 10. WHY WE DON’T?! ! ! ! ! We ship products
  • 11. ! Apple, Bose, Loewe! ! ! SHIP INSANELY !GREAT PRODUCTS ! ! !during the same period of time
  • 12. iterative design
  • 13. iterative design is cyclic process !of prototyping, testing, analyzing & refining ! a product or process
  • 14. T-shaped or multidisciplinary
  • 15. v  
  • 16. L  
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  • 18. competitiveiterative design
  • 19. L  
  • 20. ! use iterative Draft Prototyping L   Turn your customer / value hypothesis to several product concepts ! !
  • 21. ! run parallel User TestsL   Get fast & cheap hypothesis test results! ! ! !
  • 22. apple’s iphone L  iterative design examlpe
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  • 42. 8steps
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  • 53. ex- L  USSR designer
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  • 61. ! ! !Thank you! L   Max Tkachuk, Trendkill designers @paz0r Competitive Iterative Design October 2012!