2. "SOME PEOPLETHINK DESIGN MEANS HOW IT
LOOKS. [...] BUT IT’S REALLY HOW IT WORKS.TO
DESIGN SOMETHING REALLY WELL,YOU HAVETO
GET IT. ITTAKES A PASSIONATE COMMITMENTTO
REALLYTHOROUGHLY UNDERSTAND SOMETHING.
MOST PEOPLE DON’TTAKETHETIMETO DOTHAT."
STEVE JOBS

3. YOUR APP SUCKS,TOTALLY USELESS! FIX
THE USER EXPERIENCE.WASTED
MONEY ANDTIME! BURN IN HELL
AVERAGE ★☆☆☆☆

4. :(

5. HOUSTON,WE HAVE A
PROBLEM

6. THENYOU BETTER FIX IT

7. SEARCH FOR DELIGHT
Why you need a User Experience Designer

8. Look for examples of bad User
Experience to improve

11. REAL LIFE EXAMPLES

12. REAL LIFE EXAMPLES

13. REAL LIFE EXAMPLES

14. BACKTO APPLE
Macbook Air showing great software

15. TURNS OUT I WAS
WRONG

18. Let‘s not forget the BSoD - Death

19. USER EXPERIENCE

20. USER EXPERIENCE
Honeycomb

21. UXVS UI

22. Delight

23. HOUSTON,WHY IS IT SO
HARD?

24. Interaction with a machine is hard
Communication Barriers:
Oral Cues
Visuals
Human Factor is lost
I

25. SURFACE
• Flat
• Temporary
• Breadcrumbish
II

26. OPTIMIZATION
Visual Consistency
Behavior Consistency
Behavior Optimization
Unified Strategy
UX - Culture

27. RESEARCH
• UsabilityTesting
• Study the Masters

28. BUILD FOR
• Simplicity
• Intuition
• Emotion

29. WHYYOU NEED A UXD?
? Questionmarks everywhere ?

30. EVOLUTION
Age of
Features
Age of User
Experience

31. STEVO,WE HAVE A
SOLUTION

32. FUNTIME

33. THANKS FOR HAVING ME