"SOME PEOPLETHINK DESIGN MEANS HOW IT
LOOKS. [...] BUT IT’S REALLY HOW IT WORKS.TO
DESIGN SOMETHING REALLY WELL,YOU HAVETO...
YOUR APP SUCKS,TOTALLY USELESS! FIX
THE USER EXPERIENCE.WASTED
MONEY ANDTIME! BURN IN HELL
AVERAGE ★☆☆☆☆
:(
HOUSTON,WE HAVE A
PROBLEM
THENYOU BETTER FIX IT
SEARCH FOR DELIGHT
Why you need a User Experience Designer
Look for examples of bad User
Experience to improve
REAL LIFE EXAMPLES
REAL LIFE EXAMPLES
REAL LIFE EXAMPLES
BACKTO APPLE
Macbook Air showing great software
TURNS OUT I WAS
WRONG
Let‘s not forget the BSoD - Death
USER EXPERIENCE
USER EXPERIENCE
Honeycomb
UXVS UI
Delight
HOUSTON,WHY IS IT SO
HARD?
Interaction with a machine is hard
Communication Barriers:
Oral Cues
Visuals
Human Factor is lost
I
SURFACE
• Flat
• Temporary
• Breadcrumbish
II
OPTIMIZATION
Visual Consistency
Behavior Consistency
Behavior Optimization
Unified Strategy
UX - Culture
RESEARCH
• UsabilityTesting
• Study the Masters
BUILD FOR
• Simplicity
• Intuition
• Emotion
WHYYOU NEED A UXD?
? Questionmarks everywhere ?
EVOLUTION
Age of
Features
Age of User
Experience
STEVO,WE HAVE A
SOLUTION
FUNTIME
THANKS FOR HAVING ME
User Experience
User Experience
User Experience
User Experience
User Experience
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User Experience

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User Experience

  1. 1. "SOME PEOPLETHINK DESIGN MEANS HOW IT LOOKS. [...] BUT IT’S REALLY HOW IT WORKS.TO DESIGN SOMETHING REALLY WELL,YOU HAVETO GET IT. ITTAKES A PASSIONATE COMMITMENTTO REALLYTHOROUGHLY UNDERSTAND SOMETHING. MOST PEOPLE DON’TTAKETHETIMETO DOTHAT." STEVE JOBS
  2. 2. YOUR APP SUCKS,TOTALLY USELESS! FIX THE USER EXPERIENCE.WASTED MONEY ANDTIME! BURN IN HELL AVERAGE ★☆☆☆☆
  3. 3. :(
  4. 4. HOUSTON,WE HAVE A PROBLEM
  5. 5. THENYOU BETTER FIX IT
  6. 6. SEARCH FOR DELIGHT Why you need a User Experience Designer
  7. 7. Look for examples of bad User Experience to improve
  8. 8. REAL LIFE EXAMPLES
  9. 9. REAL LIFE EXAMPLES
  10. 10. REAL LIFE EXAMPLES
  11. 11. BACKTO APPLE Macbook Air showing great software
  12. 12. TURNS OUT I WAS WRONG
  13. 13. Let‘s not forget the BSoD - Death
  14. 14. USER EXPERIENCE
  15. 15. USER EXPERIENCE Honeycomb
  16. 16. UXVS UI
  17. 17. Delight
  18. 18. HOUSTON,WHY IS IT SO HARD?
  19. 19. Interaction with a machine is hard Communication Barriers: Oral Cues Visuals Human Factor is lost I
  20. 20. SURFACE • Flat • Temporary • Breadcrumbish II
  21. 21. OPTIMIZATION Visual Consistency Behavior Consistency Behavior Optimization Unified Strategy UX - Culture
  22. 22. RESEARCH • UsabilityTesting • Study the Masters
  23. 23. BUILD FOR • Simplicity • Intuition • Emotion
  24. 24. WHYYOU NEED A UXD? ? Questionmarks everywhere ?
  25. 25. EVOLUTION Age of Features Age of User Experience
  26. 26. STEVO,WE HAVE A SOLUTION
  27. 27. FUNTIME
  28. 28. THANKS FOR HAVING ME
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