2   SUPPLY AND DEMAND I: HOW MARKETS WORK
4 The Market Forces of Supply and Demand
<ul><li>Supply and demand are the two words that economists use most often. </li></ul><ul><li>Supply and demand are the fo...
<ul><li>A  market  is a group of buyers and sellers of a particular good or service. </li></ul><ul><li>The terms supply an...
MARKETS AND COMPETITION  <ul><li>Buyers determine  demand . </li></ul><ul><li>Sellers determine  supply </li></ul>
Competitive Markets <ul><li>A  competitive   market  is a market in which there are many buyers and sellers so that each h...
<ul><li>Perfect Competition </li></ul><ul><ul><li>Products are the same </li></ul></ul><ul><ul><li>Numerous buyers and sel...
<ul><li>Oligopoly </li></ul><ul><ul><li>Few sellers </li></ul></ul><ul><ul><li>Not always aggressive competition </li></ul...
DEMAND <ul><li>Quantity   demanded  is the amount of a good that buyers are willing and able to purchase. </li></ul><ul><l...
The Demand Curve: The Relationship between Price and Quantity Demanded <ul><li>Demand Schedule  </li></ul><ul><ul><li>The ...
Catherine’s Demand Schedule
The Demand Curve: The Relationship between Price and Quantity Demanded <ul><li>Demand Curve  </li></ul><ul><ul><li>The  de...
Figure 1 Catherine’s Demand Schedule and Demand Curve Copyright © 2004  South-Western Price of Ice-Cream Cone 0 2.50 2.00 ...
Market Demand versus Individual Demand <ul><li>Market demand refers to the sum of all individual demands for a particular ...
Shifts in the Demand Curve <ul><li>Change in Quantity Demanded </li></ul><ul><ul><li>Movement along the demand curve. </li...
Changes in Quantity Demanded 0 D Price of Ice-Cream  Cones Quantity of Ice-Cream Cones A tax that raises the price of ice-...
Shifts in the Demand Curve <ul><ul><ul><li>Consumer income </li></ul></ul></ul><ul><ul><ul><li>Prices of related goods </l...
Shifts in the Demand Curve <ul><li>Change in Demand </li></ul><ul><ul><li>A shift in the demand curve, either to the left ...
Figure 3 Shifts in the Demand Curve Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cream Cone Quantity of Ice-...
Shifts in the Demand Curve <ul><li>Consumer Income </li></ul><ul><ul><li>As income increases the demand for a  normal good...
Consumer Income Normal Good $3.00 2.50 2.00 1.50 1.00 0.50 2 1 3 4 5 6 7 8 9 10 12 11 Price of Ice-Cream Cone Quantity of ...
Consumer Income Inferior Good $3.00 2.50 2.00 1.50 1.00 0.50 2 1 3 4 5 6 7 8 9 10 12 11 Price of Ice-Cream Cone Quantity o...
Shifts in the Demand Curve <ul><li>Prices of Related Goods </li></ul><ul><ul><li>When a fall in the price of one good redu...
Table 1 Variables That Influence Buyers Copyright©2004  South-Western
SUPPLY <ul><li>Quantity supplied  is the amount of a good that sellers are willing and able to sell.  </li></ul><ul><li>La...
The Supply Curve: The Relationship between Price and Quantity Supplied <ul><li>Supply Schedule </li></ul><ul><ul><li>The  ...
Ben’s Supply Schedule
The Supply Curve: The Relationship between Price and Quantity Supplied   <ul><li>Supply Curve </li></ul><ul><ul><li>The  s...
Figure 5 Ben’s Supply Schedule and Supply Curve Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cream Cone 0 2....
Market Supply versus Individual Supply <ul><li>Market supply refers to the sum of all individual supplies for all sellers ...
Shifts in the Supply Curve   <ul><li>Input prices </li></ul><ul><li>Technology </li></ul><ul><li>Expectations  </li></ul><...
Shifts in the Supply Curve <ul><li>Change in Quantity Supplied </li></ul><ul><ul><li>Movement along the supply curve. </li...
Change in Quantity Supplied 1 5 Price of Ice-Cream Cone Quantity of Ice-Cream Cones 0 S 1.00 A C A rise in the price of ic...
Shifts in the Supply Curve <ul><li>Change in Supply </li></ul><ul><ul><li>A shift in the supply curve, either to the left ...
Figure 7 Shifts in the Supply Curve Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cream Cone Quantity of Ice-...
Table 2 Variables That Influence Sellers Copyright©2004  South-Western
SUPPLY AND DEMAND TOGETHER <ul><li>Equilibrium  refers to a situation in which the price has reached the level where quant...
SUPPLY AND DEMAND TOGETHER <ul><li>Equilibrium Price </li></ul><ul><ul><li>The price that balances quantity supplied and q...
SUPPLY AND DEMAND TOGETHER At $2.00, the quantity demanded is equal to the quantity supplied! Demand Schedule Supply Sched...
Figure 8 The Equilibrium of Supply and Demand Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cream Cone 0 1 2 ...
Figure 9 Markets Not in Equilibrium Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cream Cone 0 (a) Excess Sup...
Equilibrium <ul><li>Surplus </li></ul><ul><ul><li>When price > equilibrium price, then quantity supplied > quantity demand...
Equilibrium <ul><li>Shortage </li></ul><ul><ul><li>When price < equilibrium price, then quantity demanded > the quantity s...
Figure 9 Markets Not in Equilibrium Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cream Cone 0 Quantity of Ic...
Equilibrium <ul><li>Law of supply and demand </li></ul><ul><ul><li>The claim that the price of any good adjusts to bring t...
Three Steps to Analyzing Changes in Equilibrium <ul><li>Decide whether the event shifts the supply or demand curve (or bot...
Figure 10 How an Increase in Demand Affects the Equilibrium Copyright©2003  Southwestern/Thomson Learning Price of Ice-Cre...
Three Steps to Analyzing Changes in Equilibrium   <ul><li>Shifts in Curves versus Movements along Curves </li></ul><ul><ul...
Figure 11 How a Decrease in Supply Affects the Equilibrium Copyright©2003  Southwestern/Thomson Learning Price of Ice-Crea...
Table 4 What Happens to Price and Quantity When Supply or Demand Shifts? Copyright©2004  South-Western
Summary <ul><li>Economists use the model of supply and demand to analyze competitive markets. </li></ul><ul><li>In a compe...
Summary <ul><li>The demand curve shows how the quantity of a good depends upon the price. </li></ul><ul><ul><li>According ...
Summary <ul><li>The supply curve shows how the quantity of a good supplied depends upon the price. </li></ul><ul><ul><li>A...
Summary <ul><li>Market equilibrium is determined by the intersection of the supply and demand curves. </li></ul><ul><li>At...
Summary <ul><li>To analyze how any event influences a market, we use the supply-and-demand diagram to examine how the even...
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    1. 1. 2 SUPPLY AND DEMAND I: HOW MARKETS WORK
    2. 2. 4 The Market Forces of Supply and Demand
    3. 3. <ul><li>Supply and demand are the two words that economists use most often. </li></ul><ul><li>Supply and demand are the forces that make market economies work. </li></ul><ul><li>Modern microeconomics is about supply, demand, and market equilibrium. </li></ul>
    4. 4. <ul><li>A market is a group of buyers and sellers of a particular good or service. </li></ul><ul><li>The terms supply and demand refer to the behavior of people . . . as they interact with one another in markets. </li></ul>MARKETS AND COMPETITION
    5. 5. MARKETS AND COMPETITION <ul><li>Buyers determine demand . </li></ul><ul><li>Sellers determine supply </li></ul>
    6. 6. Competitive Markets <ul><li>A competitive market is a market in which there are many buyers and sellers so that each has a negligible impact on the market price. </li></ul>
    7. 7. <ul><li>Perfect Competition </li></ul><ul><ul><li>Products are the same </li></ul></ul><ul><ul><li>Numerous buyers and sellers so that each has no influence over price </li></ul></ul><ul><ul><li>Buyers and Sellers are price takers </li></ul></ul><ul><li>Monopoly </li></ul><ul><ul><li>One seller, and seller controls price </li></ul></ul>Competition: Perfect and Otherwise
    8. 8. <ul><li>Oligopoly </li></ul><ul><ul><li>Few sellers </li></ul></ul><ul><ul><li>Not always aggressive competition </li></ul></ul><ul><li>Monopolistic Competition </li></ul><ul><ul><li>Many sellers </li></ul></ul><ul><ul><li>Slightly differentiated products </li></ul></ul><ul><ul><li>Each seller may set price for its own product </li></ul></ul>Competition: Perfect and Otherwise
    9. 9. DEMAND <ul><li>Quantity demanded is the amount of a good that buyers are willing and able to purchase. </li></ul><ul><li>Law of Demand </li></ul><ul><ul><li>The law of demand states that, other things equal, the quantity demanded of a good falls when the price of the good rises. </li></ul></ul>
    10. 10. The Demand Curve: The Relationship between Price and Quantity Demanded <ul><li>Demand Schedule </li></ul><ul><ul><li>The demand schedule is a table that shows the relationship between the price of the good and the quantity demanded. </li></ul></ul>
    11. 11. Catherine’s Demand Schedule
    12. 12. The Demand Curve: The Relationship between Price and Quantity Demanded <ul><li>Demand Curve </li></ul><ul><ul><li>The demand curve is a graph of the relationship between the price of a good and the quantity demanded. </li></ul></ul>
    13. 13. Figure 1 Catherine’s Demand Schedule and Demand Curve Copyright © 2004 South-Western Price of Ice-Cream Cone 0 2.50 2.00 1.50 1.00 0.50 1 2 3 4 5 6 7 8 9 10 11 Quantity of Ice-Cream Cones $3.00 12 1. A decrease in price ... 2. ... increases quantity of cones demanded.
    14. 14. Market Demand versus Individual Demand <ul><li>Market demand refers to the sum of all individual demands for a particular good or service. </li></ul><ul><li>Graphically, individual demand curves are summed horizontally to obtain the market demand curve. </li></ul>
    15. 15. Shifts in the Demand Curve <ul><li>Change in Quantity Demanded </li></ul><ul><ul><li>Movement along the demand curve. </li></ul></ul><ul><ul><li>Caused by a change in the price of the product. </li></ul></ul>
    16. 16. Changes in Quantity Demanded 0 D Price of Ice-Cream Cones Quantity of Ice-Cream Cones A tax that raises the price of ice-cream cones results in a movement along the demand curve. A 8 1.00 B $2.00 4
    17. 17. Shifts in the Demand Curve <ul><ul><ul><li>Consumer income </li></ul></ul></ul><ul><ul><ul><li>Prices of related goods </li></ul></ul></ul><ul><ul><ul><li>Tastes </li></ul></ul></ul><ul><ul><ul><li>Expectations </li></ul></ul></ul><ul><ul><ul><li>Number of buyers </li></ul></ul></ul>
    18. 18. Shifts in the Demand Curve <ul><li>Change in Demand </li></ul><ul><ul><li>A shift in the demand curve, either to the left or right. </li></ul></ul><ul><ul><li>Caused by any change that alters the quantity demanded at every price. </li></ul></ul>
    19. 19. Figure 3 Shifts in the Demand Curve Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone Quantity of Ice-Cream Cones 0 Increase in demand Decrease in demand Demand curve, D 3 Demand curve, D 1 Demand curve, D 2
    20. 20. Shifts in the Demand Curve <ul><li>Consumer Income </li></ul><ul><ul><li>As income increases the demand for a normal good will increase. </li></ul></ul><ul><ul><li>As income increases the demand for an inferior good will decrease. </li></ul></ul>
    21. 21. Consumer Income Normal Good $3.00 2.50 2.00 1.50 1.00 0.50 2 1 3 4 5 6 7 8 9 10 12 11 Price of Ice-Cream Cone Quantity of Ice-Cream Cones 0 Increase in demand An increase in income... D 1 D 2
    22. 22. Consumer Income Inferior Good $3.00 2.50 2.00 1.50 1.00 0.50 2 1 3 4 5 6 7 8 9 10 12 11 Price of Ice-Cream Cone Quantity of Ice-Cream Cones 0 Decrease in demand An increase in income... D 1 D 2
    23. 23. Shifts in the Demand Curve <ul><li>Prices of Related Goods </li></ul><ul><ul><li>When a fall in the price of one good reduces the demand for another good, the two goods are called substitutes . </li></ul></ul><ul><ul><li>When a fall in the price of one good increases the demand for another good, the two goods are called complements . </li></ul></ul>
    24. 24. Table 1 Variables That Influence Buyers Copyright©2004 South-Western
    25. 25. SUPPLY <ul><li>Quantity supplied is the amount of a good that sellers are willing and able to sell. </li></ul><ul><li>Law of Supply </li></ul><ul><ul><li>The law of supply states that, other things equal, the quantity supplied of a good rises when the price of the good rises. </li></ul></ul>
    26. 26. The Supply Curve: The Relationship between Price and Quantity Supplied <ul><li>Supply Schedule </li></ul><ul><ul><li>The supply schedule is a table that shows the relationship between the price of the good and the quantity supplied. </li></ul></ul>
    27. 27. Ben’s Supply Schedule
    28. 28. The Supply Curve: The Relationship between Price and Quantity Supplied <ul><li>Supply Curve </li></ul><ul><ul><li>The supply curve is the graph of the relationship between the price of a good and the quantity supplied. </li></ul></ul>
    29. 29. Figure 5 Ben’s Supply Schedule and Supply Curve Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 2.50 2.00 1.50 1.00 1 2 3 4 5 6 7 8 9 10 11 Quantity of Ice-Cream Cones $3.00 12 0.50 1. An increase in price ... 2. ... increases quantity of cones supplied.
    30. 30. Market Supply versus Individual Supply <ul><li>Market supply refers to the sum of all individual supplies for all sellers of a particular good or service. </li></ul><ul><li>Graphically, individual supply curves are summed horizontally to obtain the market supply curve. </li></ul>
    31. 31. Shifts in the Supply Curve <ul><li>Input prices </li></ul><ul><li>Technology </li></ul><ul><li>Expectations </li></ul><ul><li>Number of sellers </li></ul>
    32. 32. Shifts in the Supply Curve <ul><li>Change in Quantity Supplied </li></ul><ul><ul><li>Movement along the supply curve. </li></ul></ul><ul><ul><li>Caused by a change in anything that alters the quantity supplied at each price. </li></ul></ul>
    33. 33. Change in Quantity Supplied 1 5 Price of Ice-Cream Cone Quantity of Ice-Cream Cones 0 S 1.00 A C A rise in the price of ice cream cones results in a movement along the supply curve. $3.00
    34. 34. Shifts in the Supply Curve <ul><li>Change in Supply </li></ul><ul><ul><li>A shift in the supply curve, either to the left or right. </li></ul></ul><ul><ul><li>Caused by a change in a determinant other than price. </li></ul></ul>
    35. 35. Figure 7 Shifts in the Supply Curve Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone Quantity of Ice-Cream Cones 0 Increase in supply Decrease in supply Supply curve, S 3 curve, Supply S 1 Supply curve, S 2
    36. 36. Table 2 Variables That Influence Sellers Copyright©2004 South-Western
    37. 37. SUPPLY AND DEMAND TOGETHER <ul><li>Equilibrium refers to a situation in which the price has reached the level where quantity supplied equals quantity demanded. </li></ul>
    38. 38. SUPPLY AND DEMAND TOGETHER <ul><li>Equilibrium Price </li></ul><ul><ul><li>The price that balances quantity supplied and quantity demanded. </li></ul></ul><ul><ul><li>On a graph, it is the price at which the supply and demand curves intersect. </li></ul></ul><ul><li>Equilibrium Quantity </li></ul><ul><ul><li>The quantity supplied and the quantity demanded at the equilibrium price. </li></ul></ul><ul><ul><li>On a graph it is the quantity at which the supply and demand curves intersect. </li></ul></ul>
    39. 39. SUPPLY AND DEMAND TOGETHER At $2.00, the quantity demanded is equal to the quantity supplied! Demand Schedule Supply Schedule
    40. 40. Figure 8 The Equilibrium of Supply and Demand Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 1 2 3 4 5 6 7 8 9 10 11 12 Quantity of Ice-Cream Cones 13 Equilibrium quantity Equilibrium price Equilibrium Supply Demand $2.00
    41. 41. Figure 9 Markets Not in Equilibrium Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 (a) Excess Supply Quantity of Ice-Cream Cones Supply Demand Quantity demanded Quantity supplied Surplus 4 $2.50 10 2.00 7
    42. 42. Equilibrium <ul><li>Surplus </li></ul><ul><ul><li>When price > equilibrium price, then quantity supplied > quantity demanded. </li></ul></ul><ul><ul><ul><li>There is excess supply or a surplus. </li></ul></ul></ul><ul><ul><ul><li>Suppliers will lower the price to increase sales, thereby moving toward equilibrium. </li></ul></ul></ul>
    43. 43. Equilibrium <ul><li>Shortage </li></ul><ul><ul><li>When price < equilibrium price, then quantity demanded > the quantity supplied. </li></ul></ul><ul><ul><ul><li>There is excess demand or a shortage. </li></ul></ul></ul><ul><ul><ul><li>Suppliers will raise the price due to too many buyers chasing too few goods, thereby moving toward equilibrium. </li></ul></ul></ul>
    44. 44. Figure 9 Markets Not in Equilibrium Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 Quantity of Ice-Cream Cones (b) Excess Demand Supply Demand Quantity supplied Quantity demanded 1.50 10 $2.00 7 4 Shortage
    45. 45. Equilibrium <ul><li>Law of supply and demand </li></ul><ul><ul><li>The claim that the price of any good adjusts to bring the quantity supplied and the quantity demanded for that good into balance. </li></ul></ul>
    46. 46. Three Steps to Analyzing Changes in Equilibrium <ul><li>Decide whether the event shifts the supply or demand curve (or both). </li></ul><ul><li>Decide whether the curve(s) shift(s) to the left or to the right. </li></ul><ul><li>Use the supply-and-demand diagram to see how the shift affects equilibrium price and quantity. </li></ul>
    47. 47. Figure 10 How an Increase in Demand Affects the Equilibrium Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 Quantity of Ice-Cream Cones Supply Initial equilibrium D D 3. . . . and a higher quantity sold. 2. . . . resulting in a higher price . . . 1. Hot weather increases the demand for ice cream . . . 2.00 7 New equilibrium $2.50 10
    48. 48. Three Steps to Analyzing Changes in Equilibrium <ul><li>Shifts in Curves versus Movements along Curves </li></ul><ul><ul><li>A shift in the supply curve is called a change in supply. </li></ul></ul><ul><ul><li>A movement along a fixed supply curve is called a change in quantity supplied. </li></ul></ul><ul><ul><li>A shift in the demand curve is called a change in demand. </li></ul></ul><ul><ul><li>A movement along a fixed demand curve is called a change in quantity demanded. </li></ul></ul>
    49. 49. Figure 11 How a Decrease in Supply Affects the Equilibrium Copyright©2003 Southwestern/Thomson Learning Price of Ice-Cream Cone 0 Quantity of Ice-Cream Cones Initial equilibrium Demand New equilibrium S 1 S 2 2. . . . resulting in a higher price of ice cream . . . 1. An increase in the price of sugar reduces the supply of ice cream. . . 3. . . . and a lower quantity sold. 2.00 7 $2.50 4
    50. 50. Table 4 What Happens to Price and Quantity When Supply or Demand Shifts? Copyright©2004 South-Western
    51. 51. Summary <ul><li>Economists use the model of supply and demand to analyze competitive markets. </li></ul><ul><li>In a competitive market, there are many buyers and sellers, each of whom has little or no influence on the market price. </li></ul>
    52. 52. Summary <ul><li>The demand curve shows how the quantity of a good depends upon the price. </li></ul><ul><ul><li>According to the law of demand, as the price of a good falls, the quantity demanded rises. Therefore, the demand curve slopes downward. </li></ul></ul><ul><ul><li>In addition to price, other determinants of how much consumers want to buy include income, the prices of complements and substitutes, tastes, expectations, and the number of buyers. </li></ul></ul><ul><ul><li>If one of these factors changes, the demand curve shifts. </li></ul></ul>
    53. 53. Summary <ul><li>The supply curve shows how the quantity of a good supplied depends upon the price. </li></ul><ul><ul><li>According to the law of supply, as the price of a good rises, the quantity supplied rises. Therefore, the supply curve slopes upward. </li></ul></ul><ul><ul><li>In addition to price, other determinants of how much producers want to sell include input prices, technology, expectations, and the number of sellers. </li></ul></ul><ul><ul><li>If one of these factors changes, the supply curve shifts. </li></ul></ul>
    54. 54. Summary <ul><li>Market equilibrium is determined by the intersection of the supply and demand curves. </li></ul><ul><li>At the equilibrium price, the quantity demanded equals the quantity supplied. </li></ul><ul><li>The behavior of buyers and sellers naturally drives markets toward their equilibrium. </li></ul>
    55. 55. Summary <ul><li>To analyze how any event influences a market, we use the supply-and-demand diagram to examine how the even affects the equilibrium price and quantity. </li></ul><ul><li>In market economies, prices are the signals that guide economic decisions and thereby allocate resources. </li></ul>
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