Widget Summit 2008 - Building Applications for the MySpace Audience

Building Applications for the MySpace Audience
November 2008

Maxwell Newbould mnewbould@myspace.com Development Manager/Product Owner for OpenSocial MySpace Seattle

Why MySpace?

If you didn’t already know...
~118 million monthly active users worldwide
75 million total unique users
Most trafficked site in United States
85% of users are voting age
300K new users a day

MySpace Keeps Busy
Localized versions in 29 regions across 15 languages
U.S., UK, Japan, Australia, France, Germany, Ireland, Italy, Spain, Mexico, Canada, Netherlands, New Zealand, MySpace en Espanol, Latin America, Argentina, Brazil, India, Korea, Switzerland Austria, Sweden, Norway, Denmark and Finland
One of the fastest growing websites of all time
797 Billion rows of data
26.3 Billion comments on the site
33.4 Billion mails on the site total
39 Million mails per day
7.5 Billion friend relationships

Platform Overview

Applications on MySpace MySpace Developer Platform (MDP) Data Availability Application Platform Developer Relations Libraries, sample code, forums, blogs, docs… REST API’s, OpenSocial, MyOpenSpace OpenID, OAuth, REST API’s external development internal development community outreach

MDP Applications Statistics
Total Unique Applications Users – 35 million
Total Applications Installs – 211 million
Total Active Installs – 116 million
as of 10/22/2008

OpenSocial on MDP

OpenSocial Views
Profile View
Not allowed to pop up dialogs, modally block, redirect, etc.
Entice visitors to the profile to install your application

Profile View

OpenSocial Views
Home View
Not allowed to pop up dialogs, modally block, redirect, etc.
Only application owner can see this view

Home View

OpenSocial Views
Canvas View
Able to call viral methods
100% monetization for developers
“ meat” of your application

Canvas View

OpenSocial Surface Area
REST APIs – written in c#/.net
Container – JS interface to REST APIs
Custom Container, not Shindig

MyOpenSpace Extensions
Photo(s)
Album(s)
Video(s)
Indicators
Status
Mood
Friendship
More To Come

Virality on MySpace

Virality requires User Action

Unique to MySpace’s OpenSocial
Developer + Application Review Process
Modally Blocking for Viral Methods
requestSendMessage
requestShareApp
requestCreateActivity
Viral methods are fed into Application Communication Channel, to not clutter up user generated communications

Application Gallery apps.myspace.com

Editor’s Picks Application Listings Sponsored Applications

Developer Site developer.myspace.com

A look into the future

Closing Thoughts

Closing Thoughts
Building applications for MySpace allows you access to our massive user base, while embracing open standards.
Increase brand recognition and installations by getting on popular profile views.
It’s only getting better and better.

Questions? Technical Advice?

Contact: Max Newbould: mnewbould@myspace.com myspace.com/SignalLoss

Widget Summit 2008 - Building Applications for the MySpace Audience

by MaxNewbould

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Widget Summit 2008 - Building Applications for the MySpace Audience Presentation Transcript