Building Applications for the MySpace Audience November 2008

November 2008

Maxwell Newbould mnewbould@myspace.com Development Manager/Product Owner for OpenSocial MySpace Seattle

Why MySpace?

If you didn’t already know... ~118 million monthly active users worldwide 75 million total unique users Most trafficked site in United States 85% of users are voting age 300K new users a day

~118 million monthly active users worldwide

75 million total unique users

Most trafficked site in United States

85% of users are voting age

300K new users a day

MySpace Keeps Busy Localized versions in 29 regions across 15 languages U.S., UK, Japan, Australia, France, Germany, Ireland, Italy, Spain, Mexico, Canada, Netherlands, New Zealand, MySpace en Espanol, Latin America, Argentina, Brazil, India, Korea, Switzerland Austria, Sweden, Norway, Denmark and Finland One of the fastest growing websites of all time 797 Billion rows of data 26.3 Billion comments on the site 33.4 Billion mails on the site total 39 Million mails per day 7.5 Billion friend relationships

Localized versions in 29 regions across 15 languages

U.S., UK, Japan, Australia, France, Germany, Ireland, Italy, Spain, Mexico, Canada, Netherlands, New Zealand, MySpace en Espanol, Latin America, Argentina, Brazil, India, Korea, Switzerland Austria, Sweden, Norway, Denmark and Finland

One of the fastest growing websites of all time

797 Billion rows of data

26.3 Billion comments on the site

33.4 Billion mails on the site total

39 Million mails per day

7.5 Billion friend relationships

Platform Overview

Applications on MySpace MySpace Developer Platform (MDP) Data Availability Application Platform Developer Relations Libraries, sample code, forums, blogs, docs… REST API’s, OpenSocial, MyOpenSpace OpenID, OAuth, REST API’s external development internal development community outreach

MDP Applications Statistics Total Unique Applications Users – 35 million Total Applications Installs – 211 million Total Active Installs – 116 million as of 10/22/2008

Total Unique Applications Users – 35 million

Total Applications Installs – 211 million

Total Active Installs – 116 million

OpenSocial on MDP

OpenSocial Views Profile View Not allowed to pop up dialogs, modally block, redirect, etc. Entice visitors to the profile to install your application

Profile View

Not allowed to pop up dialogs, modally block, redirect, etc.

Entice visitors to the profile to install your application

Profile View

OpenSocial Views Home View Not allowed to pop up dialogs, modally block, redirect, etc. Only application owner can see this view

Home View

Not allowed to pop up dialogs, modally block, redirect, etc.

Only application owner can see this view

Home View

OpenSocial Views Canvas View Able to call viral methods 100% monetization for developers “ meat” of your application

Canvas View

Able to call viral methods

100% monetization for developers

“ meat” of your application

Canvas View

OpenSocial Surface Area REST APIs – written in c#/.net Container – JS interface to REST APIs Custom Container, not Shindig

REST APIs – written in c#/.net

Container – JS interface to REST APIs

Custom Container, not Shindig

MyOpenSpace Extensions Photo(s) Album(s) Video(s) Indicators Status Mood Friendship More To Come

Photo(s)

Album(s)

Video(s)

Indicators

Status

Mood

Friendship

More To Come

Virality on MySpace

Virality requires User Action

Unique to MySpace’s OpenSocial Developer + Application Review Process Modally Blocking for Viral Methods requestSendMessage requestShareApp requestCreateActivity Viral methods are fed into Application Communication Channel, to not clutter up user generated communications

Developer + Application Review Process

Modally Blocking for Viral Methods

requestSendMessage

requestShareApp

requestCreateActivity

Viral methods are fed into Application Communication Channel, to not clutter up user generated communications

Application Gallery apps.myspace.com

Editor’s Picks Application Listings Sponsored Applications

Developer Site developer.myspace.com

A look into the future

Closing Thoughts

Closing Thoughts Building applications for MySpace allows you access to our massive user base, while embracing open standards. Increase brand recognition and installations by getting on popular profile views. It’s only getting better and better.

Building applications for MySpace allows you access to our massive user base, while embracing open standards.

Increase brand recognition and installations by getting on popular profile views.

It’s only getting better and better.

Questions? Technical Advice?

Contact: Max Newbould: mnewbould@myspace.com myspace.com/SignalLoss