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Marketing Design Furniture   Developing New Markets In Asia
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Marketing Design Furniture Developing New Markets In Asia

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  • 1. MARKETING DESIGN FURNITURE: DEVELOPING NEW MARKETS IN ASIA Do you speak “Design”? Develop Your Design Product … Internationally! Polyglot chair – designer: Massimiliano D’Aurelio MARKETING DESIGN FURNITURE: DEVELOPING NEW MARKETS IN ASIA by MarketingthatWorks!
  • 2. MARKETING DESIGN FURNITURE: DEVELOPING NEW MARKETS IN ASIA INTERNATIONAL DESIGN FURNITURE COMPANY BUSINESS GOAL: IDENTIFY ALL POTENTIAL BUSINESS DEVELOPMENT OPPORTUNITIES IN ONE OR MORE MARKET(S) IN ASIA INTERNATIONAL EXPERIENCE TRANSLATE MARKETING STRATEGY INTERNATIONAL INTO ACTION MARKETING & B2B FOR ENTERING AND DEVELOPING INTERNATIONAL A NEW FOREIGN MARKET NETWORKING AND LOCAL KEY CONTACTS 2
  • 3. MARKETING DESIGN FURNITURE: DEVELOPING NEW MARKETS IN ASIA – GEOGRAPHY OF MARKETS IN ASIA CHINA SOUTH KOREA ASIA ● ● ●  CHINA INDIA JAPAN  HONG KONG ● HONG KONG  INDIA ● ● ● TAIWAN  INDONESIA MACAO  JAPAN THAILAND ●  MACAO ●  MALAYSIA VIETNAM  SINGAPORE MALAYSIA ●  SOUTH KOREA ●  TAIWAN SINGAPORE  THAILAND ● INDONESIA  VIETNAM 3
  • 4. MARKETING DESIGN FURNITURE: DEVELOPING NEW MARKETS IN ASIA – SINGAPORE AS REGIONAL “HUB” FOR DESIGN FURNITURE LUXURY MARKETS CONSOLIDATED “LUXURY” MARKETS:  CHINA  HONG KONG  JAPAN  SINGAPORE  SOUTH KOREA EMERGING “LUXURY” MARKETS:  AUSTRALIA  INDONESIA  MALAYSIA  VIETNAM SINGAPORE “LUXURY” MARKETS TO MONITOR:  INDIA  THAILAND 4
  • 5. MARKETING DESIGN FURNITURE: DEVELOPING NEW MARKETS IN ASIA – DEVELOPING NEW BUSINESS IN NEW MARKETS (NEW, EMERGING, TRADITIONAL) B2B  DEVELOP LONG TERM STRATEGIC ALLIANCES  CONTRACT BUSINESS (LUXURY RESIDENTIAL, HOSPITALITY, CORPORATE) BUSINESS DEVELOPMENT  DESIGN + ART  DESIGN LOUNGE (CO-MARKETING WITH PREMIUM F&W PROVIDER)  360-DEGREE DESIGN HOME PROPOSAL  DESIGN HOTEL: BOUTIQUE HOTEL, CITY HOTEL, SPA RESORT  DESIGN COMPETITION (ie. DESIGN FOR ASIA)  TRAVELING EXHIBITION SPACES IN URBAN AREAS  CO-ACTIVITIES WITH LUXURY BRANDS B2C  RETAIL: FLAGSHIP STORE, CORNER STORE, MULTI-STORES  WEB SALES: ONLINE CATALOGUE SALES CUSTOMER MARKETING  ARCHITECTS, INTERIOR DESIGNERS, DESIGN STORES  DEDICATED EVENTS, PRESENTATIONS, RECEPTIONS  MEDIA: INTERIOR DÉCOR, LUXURY, LIFESTYLE  TRADE SHOWS: FURNITURE, DESIGN, LUXURY 5
  • 6. MARKETING DESIGN FURNITURE: DEVELOPING NEW MARKETS IN ASIA – OUR STRATEGIC CONSULTING FOR INTERNATIONAL DESIGN FURNITURE COMPANIES PRODUCT  FEASIBILITY STUDY & “DESIGN FURNITURE” SWOT ANALYSIS  DESIGN FURNITURE AS LUXURY PRODUCT IN ASIA ANALYSIS  DESIGN FURNITURE AS A STATUS SYMBOL IN ASIA MARKET  COUNTRY REPORT OF FOREIGN COUNTRY AS POTENTIAL MARKET  MARKET ANALYSIS AND MARKET OUTLOOK FOR “DESIGN FURNITURE” RESEARCH  DESIGN FURNITURE IN ASIA AND THE STATE OF COMPETITION  WHAT SELLS AND WHO BUYS “DESIGN FURNITURE” IN ASIA  BUYER ANALYSIS AND BEHAVIOUR  LOCAL REGULATORY REQUIREMENTS  IDENTIFY ALL POTENTIAL BUSINESS OPPORTUNITIES FOR PROMOTING AND DISTRIBUTING “DESIGN FURNITURE” IN ASIA MARKET  IDENTIFY LOCAL DISTRIBUTION CHANNELS  IDENTIFY AND SELECT BEST LOCAL DISTRIBUTORS / AGENTS STRATEGY  IDENTIFY AND SELECT BEST LOCAL STRATEGIC PARTNER(S) FOR A JOINT-VENTURE / JOINT-COOPERATION PROJECT  DEFINITION OF BUSINESS, MARKETING, AND REVENUE GOALS  MAJOR LOCAL AND REGIONAL INDUSTRY TRADE-SHOWS  WEB SALES & WEB MARKETING MARKETING  MARKETING COMMUNICATION: ADVERTISING, PACKAGING, IN-STORE PROMOTION, WEB TO FOSTER YOUR COMPETITIVE ADVANTAGE STRATEGY  PRICING / DISTRIBUTION / PROMOTION STRATEGIES  OUR PROPOSAL FOR MARKETING BUDGET AND TIME-LINE FOR ENTERING AND DEVELOPING A NEW FOREIGN MARKET
  • 7. MARKETING DESIGN FURNITURE: DEVELOPING NEW MARKETS IN ASIA – OUR MARKETING SERVICES FOR INTERNATIONAL DESIGN FURNITURE COMPANIES  BUSINESS INTELLIGENCE AND DATABASE OF BUYERS, DISTRIBUTORS, TRADE INFO AGENTS, TRADE SHOWS, EVENTS & CONFERENCES IN ASIA FOR THE DESIGN FURNITURE & INTERIOR DÉCOR INDUSTRY MARKET STUDIES  MARKET PROFILE & COUNTRY REPORTS ON “WINE” IN ASIAN MARKETS  SINGAPORE – CHINA – HONG KONG – JAPAN – SOUTH KOREA – MACAO - COUNTRY REPORT  TAIWAN – INDIA – VIETNAM – THAILAND – MALAYSIA – INDONESIA DISTRIBUTION  IDENTIFY THE BEST POTENTIAL DISTRIBUTION NETWORK PER MARKET CHANNELS  IDENTIFY THE BEST POTENTIAL LOCAL PARTNER FOR J/V MARKETING  ADVERTISING, PACKAGING, IN-STORE PROMOTION, DIRECT MARKETING  BRAND DESIGN & BRAND DEVELOPMENT, WEBSITE DESIGN COMMUNICATION  B2B, B2C, RELATIONSHIP MARKETING, SOCIAL MEDIA MARKETING EVENTS & PUBLIC  REPRESENTING CLIENT WITH TRADE, B2B, B2C, MEDIA  PLANNING B2B AND B2C EVENTS TO INTRODUCE DESIGN FURNITURE RELATIONS TO CLIENTS, BUYERS, DISTRIBUTORS, MEDIA, OPINION LEADERS  ASSIST AND FACILITATE THE PARTICIPATION AND ATTENDANCE TO TRADE SHOWS TRADE SHOWS IN ASIA, INCLUDING SCHEDULING AND AGENDA OF B2B MEETINGS WITH BUYERS, DISTRIBUTORS, AGENTS, OPINION LEADERS ADDITIONAL  LANGUAGE TRANSLATION, INTERPRETATION SERVICES, AND SERVICES CERTIFICATION OF DOCUMENTS
  • 8. MARKETING DESIGN FURNITURE: DEVELOPING NEW MARKETS IN ASIA – SAMPLE PROCESS OF MARKET ENTRY: 3 MODES OF ENTRY MARKET RESEARCH MARKET INTELLIGENCE MARKET ENTRY PLAN MARKETING STRATEGY DISTRIBUTION CHANNELS DISTRIBUTORS / REPRESENTATIVE INVESTING IN AGENTS OFFICE FOREIGN COUNTRY SELECTING POTENTIAL WHOLLY FOREIGN- JOINT VENTURE LOCAL PARTNERS OWNED ENTERPRISE NEGOTIATING TERMS AND CONDITIONS SCHEDULE VISIT TO IT’S A GO! OK TO PROCEED AND COMMERCIAL FOREIGN MARKET TO OPERATIONS START IN NEW FOREIGN MARKET START OPERATIONS 8