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Presented by Max Lynam
@MaxOnTheHill
< maxlynam.com > < molehill.com.au >
How To:
... establish and run a systematic progr...
Why’d you come along?
Really?
Why’d you come along?
Really?
No ..... Really !!
For you and your client.
So ... why me?
Why the hell did I type anything???
One day I
might learn
Business Coach / Strategy / Web Dude
I also have a HEAP of experience
running businesses online
& Inbound Marketing
Me, marketing, ins, outs.
• In 2013 Max celebrates 20 years of website experience.
• Background in management, logistics, ...
Me, marketing, ins, outs.
The difference
Has run bricks & mortar, manufacturing and distribution businesses – running seve...
General Outline
1. What is Inbound Marketing
2. The old
3. What’s new
4. Components & Methodology
5. Why
6. ROI
-- 5 min b...
General Assumptions
You have / completed:
1. Market Analysis.
2. Market Plan (product, price, promotion, place).
3. Absolu...
Inbound Marketing is a marketing strategy that focuses on attracting
customers by offering some type of useful information...
Inbound Marketing
• What is it?
Inbound Marketing
• What is it?
It has ALWAYS been the case that:
Inbound Marketing
It’s nothing new.
Those with solid relationships and connection with t...
Inbound Marketing
• Why do we care?
Reduced Costs + More Leads = More Profit
Inbound Marketing
Why do we care?
Reduced Costs + More Leads = More Profit
Inbound Marketing
Why do we care?
Google has recently updated the rankings article within the
Google Webmaster Help documentation....
Inbound Marketing
Why ...
So what’s the common
thread throughout the
presentation?
Show
Me The
Money
At all times Inbound Marketing should be measurable.
Are we getting an ROI?
Data analysis holds the key to Successful Camp...
Inbound Marketing
• Why do we care?
Inbound NEEDS a central focal point .... Everything points to the website
>>> 5 minute...
Presented by Max Lynam
@MaxOnTheHill
< maxlynam.com > < molehill.com.au >
Coming up:
... Inbound Marketing Campaign
Plan o...
these
bits
make
$$$
Inbound Marketing
General Outline
So this is the general outline to attack Inbound Marketing
No pretty pictures, just a he...
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
Inbound Marketing
• Why do we care?
This is a great example of an Inbound Marketing Strategy that worked.
This campaign cl...
Inbound Marketing Summary
1. Inbound Marketing ... what it is.
2. The old ... outbound, one way, push
3. What’s new ... ma...
Presented by Max Lynam
@MaxOnTheHill
< maxlynam.com > < molehill.com.au >
Credits for Inspiration & Content:
Content Marke...
Presented by Max Lynam
@MaxOnTheHill
< maxlynam.com > < molehill.com.au >
How To:
... establish and run a systematic progr...
funny matt
cutts video
http://youtu.be/b7W0o65tTIQ
How to rank #1 on Google
Establish, Setup and Run an Inbound Marketing Program
Establish, Setup and Run an Inbound Marketing Program
Establish, Setup and Run an Inbound Marketing Program
Establish, Setup and Run an Inbound Marketing Program
Establish, Setup and Run an Inbound Marketing Program
Establish, Setup and Run an Inbound Marketing Program
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Establish, Setup and Run an Inbound Marketing Program

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* Show Me The Money * digital marketing success *
Modern Online Marketing and Digital Engagement calls for consideration and implementation of the principals behind Inbound Marketing.
In this presentation we cover what Inbound Marketing is, what it isn't and what you need to consider and do so that you can improve engagement, lead nurturing and conversions.
Contact us for more free information and assistance @ http://www.molehill.com.au

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  • What is Inbound Marketing????Inbound Marketing is a marketing strategy that focuses on attracting customers by offering some type of useful information. Do you think Google would like that??Going to spend a bit of time over at another one of our partners websitesSavvy Panda ….. At the forefront of implementing “inbound marketing” with Joomla--- they’ve already got a LOT of the info there, so why re-invent the wheel???--- what topics do you want to look more at???What is Inbound Marketing and How Does it Drive Leads?http://savvypanda.com/Milwaukee-Inbound-Marketing/what-is-inbound-marketing.htmlInbound Marketing Terminologyhttp://savvypanda.com/blog/inbound-marketing-terminology.htmlConversion pageshttp://savvypanda.com/blog/how-to-get-a-30-landing-page-conversion-rate-case-study.htmlhttp://savvypanda.com/joomla-web-design-milwaukee-seo-blog/how-to-boost-your-email-newsletter-subscriptions.htmlOptimised Landing Pageshttp://savvypanda.com/joomla-web-development-milwaukee-seo-blog/maximizing-conversions-with-optimized-landing-pages-part-1.htmlLead nurturinghttp://savvypanda.com/blog/what-is-a-lead-nurturing-campaign.html…. Go to next slide when finished with lead nurturing ….
  • Go through detail and images located on page at:http://www.widerfunnel.com/conversion-rate-optimization/the-six-landing-page-conversion-rate-factorsTools, software, management
  • Funny matt cutts video – no that is not good advice. Generally 11% is around right for keyword occurrence on a page.funny matt cutts videohttp://youtu.be/b7W0o65tTIQ
  • Transcript of "Establish, Setup and Run an Inbound Marketing Program"

    1. 1. Presented by Max Lynam @MaxOnTheHill < maxlynam.com > < molehill.com.au > How To: ... establish and run a systematic program for lead nurturing and conversion: an inbound marketing program @MolehillWeb #MJUG
    2. 2. Why’d you come along? Really?
    3. 3. Why’d you come along? Really? No ..... Really !!
    4. 4. For you and your client.
    5. 5. So ... why me? Why the hell did I type anything??? One day I might learn
    6. 6. Business Coach / Strategy / Web Dude I also have a HEAP of experience running businesses online & Inbound Marketing
    7. 7. Me, marketing, ins, outs. • In 2013 Max celebrates 20 years of website experience. • Background in management, logistics, IT, web & other nerdy things. • Specialises in: – Digital Engagement, – Online Marketing, and – Conversion Rate Optimisation
    8. 8. Me, marketing, ins, outs. The difference Has run bricks & mortar, manufacturing and distribution businesses – running several complex and dynamic e-commerce sites catering to different market segments. We’ve been our own web client. Been successful, been broke - know how important online marketing is to achieve success for business owners, their family, staff and life ... it’s not a game !!!
    9. 9. General Outline 1. What is Inbound Marketing 2. The old 3. What’s new 4. Components & Methodology 5. Why 6. ROI -- 5 min break, questions & video – 7. Inbound Marketing Campaign Plan of Attack Please write down questions and ask at break in middle or at end.
    10. 10. General Assumptions You have / completed: 1. Market Analysis. 2. Market Plan (product, price, promotion, place). 3. Absolute clarity about business objectives. 4. Competitor research & analysis. 5. Technically solid, market relevant & SEO friendly website. 6. Drive to invest in succeeding online.
    11. 11. Inbound Marketing is a marketing strategy that focuses on attracting customers by offering some type of useful information. Those who best serve their target market will succeed.
    12. 12. Inbound Marketing • What is it?
    13. 13. Inbound Marketing • What is it?
    14. 14. It has ALWAYS been the case that: Inbound Marketing It’s nothing new. Those with solid relationships and connection with their target market, who have exceptional service and truly serve their clients will succeed. Doing this well will create a strong & sustainable relationship with your market, that makes everyone happy – even Google  Technology enables you the opportunity to engage your market. { more successful, more money, more choices, more life }
    15. 15. Inbound Marketing • Why do we care?
    16. 16. Reduced Costs + More Leads = More Profit Inbound Marketing Why do we care?
    17. 17. Reduced Costs + More Leads = More Profit Inbound Marketing Why do we care?
    18. 18. Do you think it is important what Google thinks about our website and online marketing practices? Inbound Marketing Why do we care?
    19. 19. Google has recently updated the rankings article within the Google Webmaster Help documentation.... Inbound Marketing Why do we care? OLD Previously, the article had a line that read: In general, webmasters can improve the rank of their sites by increasing the number of high- quality sites that link to their pages. NEW We’ve bolded the key part, which was changed on May 27th to say: In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.
    20. 20. So what’s the common thread throughout the presentation?
    21. 21. Show Me The Money
    22. 22. At all times Inbound Marketing should be measurable. Are we getting an ROI? Data analysis holds the key to Successful Campaigns Data Analysis Improve Compare to Program Improve Data Analysis Compare to Program “This is not the data you are looking for”
    23. 23. Inbound Marketing • Why do we care? Inbound NEEDS a central focal point .... Everything points to the website >>> 5 minute video, down time / break.
    24. 24. Presented by Max Lynam @MaxOnTheHill < maxlynam.com > < molehill.com.au > Coming up: ... Inbound Marketing Campaign Plan of Attack @MolehillWeb #MJUG
    25. 25. these bits make $$$
    26. 26. Inbound Marketing General Outline So this is the general outline to attack Inbound Marketing No pretty pictures, just a heap of content ;)
    27. 27. Inbound Marketing So this is the general outline to attack Inbound Marketing
    28. 28. Inbound Marketing
    29. 29. Inbound Marketing
    30. 30. Inbound Marketing
    31. 31. Inbound Marketing
    32. 32. Inbound Marketing
    33. 33. Inbound Marketing
    34. 34. Inbound Marketing
    35. 35. Inbound Marketing
    36. 36. Inbound Marketing • Why do we care? This is a great example of an Inbound Marketing Strategy that worked. This campaign claimed the two Grand Prix awards at the 2013 Cannes Cyber Lions The content-led, professionally produced project encouraged participation and gained impressive results for the brand, including 70 million views and a 360% sales lift.
    37. 37. Inbound Marketing Summary 1. Inbound Marketing ... what it is. 2. The old ... outbound, one way, push 3. What’s new ... market engagement, two way, helpful 4. Components & Methodology ... how you interact with your market 5. Why ... engage online, social & more, or xyz shop will 6. ROI ... analyse, test, improve engagement & conversions 7. Inbound Marketing Campaign Plan of Attack
    38. 38. Presented by Max Lynam @MaxOnTheHill < maxlynam.com > < molehill.com.au > Credits for Inspiration & Content: Content Marketing Institute, SavvyPanda, HubSpot, Google, Marketing Land, Contagious, numerous people& groups .... the list just keeps going. @MolehillWeb #MJUG
    39. 39. Presented by Max Lynam @MaxOnTheHill < maxlynam.com > < molehill.com.au > How To: ... establish and run a systematic program for lead nurturing and conversion: an inbound marketing program @MolehillWeb #MJUG
    40. 40. funny matt cutts video http://youtu.be/b7W0o65tTIQ How to rank #1 on Google

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