Forum Nokia Offering

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Forum Nokia Offering - Presentation Transcript

  1. Forum Nokia’s Value Proposition
  2. Why Choose Nokia?
    • #1 Global mobile device manufacturer since 1998
    • More than 4 billion mobile phones worldwide
    • Nokia represents 37% of the total market share in terms of device penetration globally
    • More than 1 billion Nokia handsets are in use around the world
    • #1 in the world’s fastest growing economies
    • #1 in converged devices
    Nokia is the Global Leader in Mobility Source: Nokia Public Messaging
  3. What is Forum Nokia?
    • Forum Nokia partners with third-party software developers to maximize the value of Nokia devices by:
    • Fostering the creation of engaging applications and services
    • Create additional revenue flows for operators
    • Provide exciting business opportunities for developers and web designers
  4. Who Belongs to Forum Nokia?
    • Forum Nokia is composed of talented developers with various backgrounds and skill sets:
    Mobile SW Developers Web Developers Operators Flash Developers Students Creative Professionals Prosumers Consumers Open Source Community
  5. What They Do…
    • Technologies and the Platforms that they build on:
  6. Developer Mind Share On the average, mobile developers target 2.7 platforms Where are developers developing? Source: Wireless Development Survey 2008: Volume 1, ©2008 Evans Data Corp.
  7. Developer Mind Share - Breakdown Nokia (70%) Sony Ericsson (33%) Motorola (30%) Samsung (26%) Apple (23%) LG (20%) Nokia (53%) Sony Ericsson (28%) Samsung (22%) Motorola (21%) HTC (21%) Apple (19%) APAC EMEA Source: Wireless Development Survey 2008: Volume 1, © 2008 Evans Data Corp.
  8. Developer Mind Share - Breakdown Nokia (61%) Motorola (39%) Palm (39%) Sony Ericsson (33%) North America Motorola (42%) Nokia (36%) RIM (32%) Apple (30%) Palm (27%) Latin America Source: Wireless Development Survey 2008: Volume 1, © 2008 Evans Data Corp.
  9. Factors that Guide Developer Activity Mobile developers continue to select target platforms based on known technology, developer support programs and market share by more than twice other factors Source: Wireless Development Survey 2008: Volume 1, ©2008 Evans Data Corp.
  10. Forum Nokia Members Around the World EMEA 50.4% Americas 16.1% Rest of Asia 20% China 6.7% India 6.7% Source: Evans Data, March 2009
  11. What Forum Nokia Offers Technical Support Developer Programs Information Exchange Business Opportunities 3 rd Party Software Developers Forum Nokia provides technical and business resources:
  12. World-Class Technical Support & Services
  13. Forum Nokia Virtual Developer Lab
    • A “one-stop shop” for content development, testing, and certification
    • Provides the platform and tools needed to get your content to market
    Forum Nokia offers remote device testing services for developers
  14. Developer Programs Forum Nokia provides developers with dedicated support and additional resources through developer programs: Pro Accelerator PRO Launchpad Champions
  15. Forum Nokia Community An active developer community with over 1.5 million unique visitors per month eLearning & Webinars Developer Newsletters Discussion Boards Wikis, Blogs www.forum.nokia.com
  16. Creating Business Opportunities Forum Nokia provides valuable opportunities for developers to distribute their content globally: Ovi Store Content Aggregators Operators
  17. Ovi Store
    • Global distribution – global or market-by-market through the Ovi Store
      • Immediate Self-service @ publish.ovi.com
      • The Ovi Store will be available in nine countries : Australia, Germany, Italy, Ireland, Russia, Singapore, Spain, the United Kingdom, and United States
    • Favorable revenue opportunities
      • Content provider gets 70% of customer price*
    • At launch, the Ovi Store is expected to be available to tens of millions of Nokia devices
      • The service is expected to reach an estimated 300 million consumers by 2012
  18. The Consumer is in Control
    • In 2011, we estimate the market for these service areas to be 40 Billion Euros
    • For 2012, Nokia targets 300 million unique users of Ovi services
  19. Ovi Store - Consumer Benefits
    • Ovi Store maximizes relevance by:
    • Location
    • Friends
    • Earlier usage and Device Type
    • Interaction with Your Social Network:
    • Streams & Collections
    • Content Ratings
    • Recommendations
    Ovi Store - Maximum Relevance with Social Networking and Location elements
  20. Open Screen Project Fund
    • $10M Open Screen Project fund , from Nokia and Adobe
      • Announced at MWC in Barcelona in February 2009
      • Two-year fund, with each company providing $2.5 million per year, to stimulate the rich Internet developer ecosystem with education and funding for developers
      • FN and Adobe now accepting applications from developers to request OSP funds
      • Initial response exceeded both parties’ expectations (over 100 requests for funding in first week)
      • Interested in applying? Go to: http:// www.openscreenproject.com /developer
  21. Calling All Innovators - 2009
    • Categories:
    • Internet Innovation
    • Flash
    • Emerging Markets and Mobile Necessities
    • What Developers Can Win:
    • Total cash and prizes worth more than $250,000.
    • “ Spotlight” placement featuring winning applications on Nokia's newly announced Ovi Store
    • Possible pre-load opps for winning apps
    Submissions will be accepted until 30 June 2009 http:// www.callingallinnovators.com
  22. Forum Nokia Life Cycle Supporting Developers Through All Stages of the Application Life Cycle
  23. Browser Progression
  24. Forum Nokia Business Development Team EMEA was consulting Turkcell in setting up their application market place. On the portal it has been deployed already more then 100 mobile applications from Forum Nokia developers and more are in the pipeline waiting for the deployment. From the following link: http://www.uygulamapazari.com/ you will find the application portal LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT 35 MILLIONS TURKCELL SUBSCRIBERS
  25. TELENOR GROUP AND FORUM NOKIA JOIN FORCES Forum Nokia Business Development Team EMEA reached an important agreement with Telenor Group. Forum Nokia will start promoting applications and services to Playground, the application portal for Telenor Group. Playground portal is used by operators belonging to the Telenor Group to select and deploy new applications and services in the markets. You will find more information from the following link: http:// playground.telenor.com / node /887 , and the article regarding the agreement at the following link: http:// playground.telenor.com / node /899
  26. Nokia wants you!!!!!!
    • www.forum.nokia.com/Premium_Services/Forum_Nokia_Launchpad.xhtml
    • and apply for Launchpad membership
    • For support regarding the Forum Nokia developers programs:
    • [email_address]
    • www.publish.ovi.com
    • and register yourself and start to submit your content to OVI Store
    • For support regarding the OVI Store:
    • [email_address]
    • www.openscreenproject.com/developer
    • and apply for a open screen project
    • www.callingallinnovators.com
    • and apply for the competition
    • for any information, call us now ;-)
  27. Forum Nokia Business Development Team EMEA +358408021077 UK and Ireland, Infotainment Nora Airas +358504823831 +358407009694 +358504801487 +358503891632 +358408037360 +358504869523 +358503423554 Scandic, Poland, Czech Republic, Slovakia Middle East and Africa Russian speaking territories French speaking territories, Spain, Portugal Finbaltics, Germany, Netherlands Alps and Adriatic, South East Europe Italy, Turkey Personal Productivity and Utilities MEA CIS Multimedia Enterprise and Business Mobility Location Based Services and Near Field Communication Leader, Business Development Benjamin Roszczewski Rahim Zaknoun Kirill Zelenski Patrick Dalez Jarkko Tolvi Jure Sustersic Gian-Luca Cioletti

+ Gian-Luca CiolettiGian-Luca Cioletti, 7 months ago

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