Forum Nokia Offering

Forum Nokia’s Value Proposition

Why Choose Nokia?

#1 Global mobile device manufacturer since 1998

More than 4 billion mobile phones worldwide

Nokia represents 37% of the total market share in terms of device penetration globally

More than 1 billion Nokia handsets are in use around the world

#1 in the world’s fastest growing economies

#1 in converged devices

Nokia is the Global Leader in Mobility Source: Nokia Public Messaging

What is Forum Nokia?

Forum Nokia partners with third-party software developers to maximize the value of Nokia devices by:

Fostering the creation of engaging applications and services

Create additional revenue flows for operators

Provide exciting business opportunities for developers and web designers

Who Belongs to Forum Nokia?

Forum Nokia is composed of talented developers with various backgrounds and skill sets:

Mobile SW Developers Web Developers Operators Flash Developers Students Creative Professionals Prosumers Consumers Open Source Community

What They Do…

Technologies and the Platforms that they build on:

Developer Mind Share - Breakdown Nokia (70%) Sony Ericsson (33%) Motorola (30%) Samsung (26%) Apple (23%) LG (20%) Nokia (53%) Sony Ericsson (28%) Samsung (22%) Motorola (21%) HTC (21%) Apple (19%) APAC EMEA Source: Wireless Development Survey 2008: Volume 1, © 2008 Evans Data Corp.

Developer Mind Share - Breakdown Nokia (61%) Motorola (39%) Palm (39%) Sony Ericsson (33%) North America Motorola (42%) Nokia (36%) RIM (32%) Apple (30%) Palm (27%) Latin America Source: Wireless Development Survey 2008: Volume 1, © 2008 Evans Data Corp.

Factors that Guide Developer Activity Mobile developers continue to select target platforms based on known technology, developer support programs and market share by more than twice other factors Source: Wireless Development Survey 2008: Volume 1, ©2008 Evans Data Corp.

Forum Nokia Members Around the World EMEA 50.4% Americas 16.1% Rest of Asia 20% China 6.7% India 6.7% Source: Evans Data, March 2009

What Forum Nokia Offers Technical Support Developer Programs Information Exchange Business Opportunities 3 rd Party Software Developers Forum Nokia provides technical and business resources:

World-Class Technical Support & Services

Forum Nokia Virtual Developer Lab

A “one-stop shop” for content development, testing, and certification

Provides the platform and tools needed to get your content to market

Forum Nokia offers remote device testing services for developers

Developer Programs Forum Nokia provides developers with dedicated support and additional resources through developer programs: Pro Accelerator PRO Launchpad Champions

Forum Nokia Community An active developer community with over 1.5 million unique visitors per month eLearning & Webinars Developer Newsletters Discussion Boards Wikis, Blogs www.forum.nokia.com

Creating Business Opportunities Forum Nokia provides valuable opportunities for developers to distribute their content globally: Ovi Store Content Aggregators Operators

Ovi Store

Global distribution – global or market-by-market through the Ovi Store

Immediate Self-service @ publish.ovi.com

The Ovi Store will be available in nine countries : Australia, Germany, Italy, Ireland, Russia, Singapore, Spain, the United Kingdom, and United States

Favorable revenue opportunities

Content provider gets 70% of customer price*

At launch, the Ovi Store is expected to be available to tens of millions of Nokia devices

The service is expected to reach an estimated 300 million consumers by 2012

The Consumer is in Control

In 2011, we estimate the market for these service areas to be 40 Billion Euros

For 2012, Nokia targets 300 million unique users of Ovi services

Ovi Store - Consumer Benefits

Ovi Store maximizes relevance by:

Location

Friends

Earlier usage and Device Type

Interaction with Your Social Network:

Streams & Collections

Content Ratings

Recommendations

Ovi Store - Maximum Relevance with Social Networking and Location elements

Open Screen Project Fund

$10M Open Screen Project fund , from Nokia and Adobe

Announced at MWC in Barcelona in February 2009

Two-year fund, with each company providing $2.5 million per year, to stimulate the rich Internet developer ecosystem with education and funding for developers

FN and Adobe now accepting applications from developers to request OSP funds

Initial response exceeded both parties’ expectations (over 100 requests for funding in first week)

Interested in applying? Go to: http:// www.openscreenproject.com /developer

Calling All Innovators - 2009

Categories:

Internet Innovation

Flash

Emerging Markets and Mobile Necessities

What Developers Can Win:

Total cash and prizes worth more than $250,000.

“ Spotlight” placement featuring winning applications on Nokia's newly announced Ovi Store

Possible pre-load opps for winning apps

Submissions will be accepted until 30 June 2009 http:// www.callingallinnovators.com

Forum Nokia Life Cycle Supporting Developers Through All Stages of the Application Life Cycle

Browser Progression

Forum Nokia Business Development Team EMEA was consulting Turkcell in setting up their application market place. On the portal it has been deployed already more then 100 mobile applications from Forum Nokia developers and more are in the pipeline waiting for the deployment. From the following link: http://www.uygulamapazari.com/ you will find the application portal LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT 35 MILLIONS TURKCELL SUBSCRIBERS

TELENOR GROUP AND FORUM NOKIA JOIN FORCES Forum Nokia Business Development Team EMEA reached an important agreement with Telenor Group. Forum Nokia will start promoting applications and services to Playground, the application portal for Telenor Group. Playground portal is used by operators belonging to the Telenor Group to select and deploy new applications and services in the markets. You will find more information from the following link: http:// playground.telenor.com / node /887 , and the article regarding the agreement at the following link: http:// playground.telenor.com / node /899

Nokia wants you!!!!!!

www.forum.nokia.com/Premium_Services/Forum_Nokia_Launchpad.xhtml

and apply for Launchpad membership

For support regarding the Forum Nokia developers programs:

[email_address]

www.publish.ovi.com

and register yourself and start to submit your content to OVI Store

For support regarding the OVI Store:

[email_address]

www.openscreenproject.com/developer

and apply for a open screen project

www.callingallinnovators.com

and apply for the competition

for any information, call us now ;-)

Forum Nokia Business Development Team EMEA +358408021077 UK and Ireland, Infotainment Nora Airas +358504823831 +358407009694 +358504801487 +358503891632 +358408037360 +358504869523 +358503423554 Scandic, Poland, Czech Republic, Slovakia Middle East and Africa Russian speaking territories French speaking territories, Spain, Portugal Finbaltics, Germany, Netherlands Alps and Adriatic, South East Europe Italy, Turkey Personal Productivity and Utilities MEA CIS Multimedia Enterprise and Business Mobility Location Based Services and Near Field Communication Leader, Business Development Benjamin Roszczewski Rahim Zaknoun Kirill Zelenski Patrick Dalez Jarkko Tolvi Jure Sustersic Gian-Luca Cioletti