Forum Nokia:
Driving the Business of Innovation
Gian Luca Cioletti
Leader, Buz. Dev. Team EMEA
Forum Nokia
gian-luca.cioletti@nokia.com
mob: +358 50 342 3554
www.forum.nokia.com

Forum Nokia Business Development Team EMEA
Gian-Luca Jure Jarkko Patrick Kirill Rahim Benjamin
Cioletti Roszczewski
Sustersic Tolvi Dalez Zelenski Zaknoun
Leader Location Based Enterprise and Multimedia CIS MEA Personal
Services and Near Business Mobility Productivity and
Business
Field Utilities
Development
Communication
UK and Ireland, Alps and Adriatic, Finbaltics, French speaking Russian speaking Middle East and Scandic, Poland,
Italy, Turkey South East Germany, territories, Spain, territories Africa Czech Republic,
Europe Netherlands Portugal Slovakia
+358503423554 +358504869523 +358408037360 +358503891632 +358504801487 +358407009694 +358504823831

Our Vision
Forum Nokia
the preferred partner for mobile developers
communities

Forum Nokia’s Roles
•Technical support, providing
developers with tools and technical
information
•Create business opportunities for
mobile developers

Climbing the development ladder
• New innovations
• Big impact
• By invitation only
PRO
• Periodic membership
• For developer companies
Skills & experience
• Platform engagement
• Personal technical support
• Business development
LaunchPad
• Marketing visibility
• Reduce development costs
• Accelerated development
•Public community for all developers
• Technical knowledge
• Device specifications
Forum Nokia
• Technical library
www.forum.nokia.com
• Online documentation
• Code examples
• Discuss with other developers

Tools, SDKs and Technical Support
• S40, S60 Java, and S60 native SDKs
• Maemo tools for developers
• Carbide Tools - state-of-the-art
development environments for key Nokia
supported technologies
• Ikivo animator - integrates Nokia’s key
Platform SDKs for the time-effective
addition of GUI designs to application
projects
• Technical Support - a wide range of services
from ticket-based technical support to
start-to-finish projects
6 © 2008 Nokia

How important are mobile applications
to the purchase of a handset?
• 86% of panelists said the possibility
to install applications to mobile
devices is important.
• Almost half of panelists installed add-
on applications during the study.
Source Smartphone 360 study 2007
7 © 2008 Nokia

Why mobile applications are a significant
business?
Users spend almost
as much time
on third party
applications
as voice calls.
8 © 2008 Nokia

120
100
Other
Navigation and Maps
Minutes / Day / User
80
Multimedia/Gaming
Browsing
60
PIM
Messaging
40
Voice
20
* At least twice per week during the panel period
Source: Nokia Smartphone 360
0
Low Mid High
People Frequently use Services
on Nokia Devices…
9 © 2008 Nokia

Why does mobile and Nokia matter to
developers?
•More than 3 billion mobile phones worldwide - one for
every two people on the globe
•Expected to jump to 4 billion by 2010 - roughly triple
the number of personal computers
•Nokia represents 39% of the total market share in
terms of device penetration
•Over 900 million Nokia handsets are in use around the
world
•More than 150 million S60 smartphones shipped

Forum Nokia connects developers to channels
Ovi
Developers
Downloads!
Nokia.com
• Applications
Nokia.mobi
• Services
Forum
NOKIA Aggregators
• Content Nokia
• etc. Operators
ICT providers
Retail

LAUNCHED TURKCELL PORTAL PROVIDING FORUM NOKIA MOBILE APPLICATIONS TO ABOUT
35 MILLIONS TURKCELL SUBSCRIBERS
Forum Nokia Business Development
Team EMEA was consulting Turkcell in
setting up their application market place.
On the portal it has been deployed
already more then 100 mobile
applications from Forum Nokia
developers and more are in the pipeline
waiting for the deployment.
From the following link:
http://www.uygulamapazari.com/Store
Front/Index.aspx?lang=2 you will find the
application portal in English

TELENOR GROUP AND FORUM NOKIA JOIN
FORCES
Forum Nokia Business Development Team
EMEA reached an important agreement
with Telenor Group.
Forum Nokia will start promoting
applications and services to Playground, the
application portal for Telenor Group.
Playground portal is used by operators
belonging to the Telenor Group to select
and deploy new applications and services in
the markets.
You will find more information from the
following link:
http://playground.telenor.com/node/887,
and the article regarding the agreement at
the following link:
http://playground.telenor.com/node/899

Nokia Mosh is open for everybody to
upload, download, share…
14 © 2008 Nokia

Meeting the needs of our community
MOSH was created to address the needs
of the huge Forum Nokia’s strong
developer community.
15 © 2008 Nokia

Thank you
16 © 2008 Nokia