The Marketing Story of 2009 - TWITTER

Twitter Few quick thoughts from Marketing communications perspective Source: http://farm3.static.flickr.com/2473/3606182091_b82997f76c_o.jpg By: @ZZ_ZIGURDS (@DOMINO BBDO) Tweetup02 http://zz.typepad.com Riga, September 24, 2009

Where we are? http://zz.typepad.com/lv/2009/09/marketinga_tehniku_nakotne.html Peak of Disillusionment Productivity Launch inflated expectations Enlightenment

1/100+ Centralized: One Idea adapted to Many channels via @plnnrz Not Viable

Source for “Social Systems”: David Armano, http://darmano.typepad.com

The value of twitter taken alone = 0.00...

Broader Twitter - context =0

Talk - Action = Shit

"The magic of social media is not what happens in social media, but what happens outside of it, because of it" Paul Isakson

“It is not what you say that matters, it what you do”

All the marketing is about creating value: doing something meaningful for our customer (-s) What’s the role of Twitter?

A. The Ultimate Listening Device

tirgus placis? http://www.ﬂickr.com/photos/georgeaugustine/2116513291/

Real-Time simulation of market

? Just listening? Not enough!

? Just Talking? Not enough!

+ Participating = Listening + Talking + Listening + Sharing + Listening + Helping + Listening

B. Customer Service Platform

C. Collaboration Platform helping customers work together to solve the challenges or help each other

Best Buy: Twelpforce http://www.youtube.com/watch?v=25zcavXj97I http://www.youtube.com/watch?v=IQw0ySkjbQc Best Buy Twelpforce: nojaucot robežas starp klientu servisu un marketingu http://zz.typepad.com/lv/2009/07/best-buy-twelpforce-twitter-marketing-client-service.html

Best Buy: Twelpforce Twelpforce A collective force of Best Buy technology pros offering tech advice in Tweet form. + Involvement of customers (brand advocates!)

Of course they are getting it right! They are there on Top Level! It is fun to follow for agency. http://twitter.com/BestBuYCMO

D. Developing personal brands In so many businesses (Professional Services, Services etc.) the value of brand is strongly influenced by sum of personal brands of key employees and leaders

“It is not what you say that matters, it what you do” If you Do, Twitter is easy and it has real value for your brand

My Blog: http://zz.typepad.com

The Marketing Story of 2009 - TWITTER

by MaverickSuman on Dec 19, 2009

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