Maverick top level Credentials May 2012


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Borne from the hate of bad activations we add value by strategically engineering creative solutions to make brands live and breath in the real world...

Deliver turn-key brand activation solutions to the ICC (Cricket World Cup 2011, ICC Champions Trophy, ICC World T20) as well as to the BCCI (DLF IPL and Champions League)

Conceptualised and ran two of the highest rated fan experiences at the FIFA World Cup for MTN at MonteCasino and V&A Waterfront.

Ran the FIFA Mascot programme for 18 months pre and during the World Cup.

Manage and stage the SA Cricket Awards, and associated live broadcast as well as the SAB Sports Media and SAB Environmentalist of the Year awards.

Retail based activation clients include Samsung, FNB, PayPal, Nestle and Standard Bank

Integrated creative strategy.
Brand Activation
Sports Marketing.
Sponsorship Strategy and Activation.
Event Activation and Management.

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Maverick top level Credentials May 2012

  1. 1. Maverick was borne of thehate of bad activations!
  2. 2. Maverick is a 100% South African borne and bred,activation innovator.Started 13 years ago, Maverick has grown from a singleperson operation into a turn-key solutions driven, multifaceted provider of activation solutions.We work in every space, around the country, around thecontinent, and around the world.Welcome to our playground!
  3. 3. Maverick ran ZAKUMI for FIFA for 18 months pre World Cup.
  4. 4. Maverick is an award winning partner to your brand.We are a certified level 3 BB-BBE contributoremploying 40 staff between JHB and CT offices andhave a strong skills development programme inplace.We are strategically aligned to add value to anexisting above the line campaign, or assist indeveloping a below the line strategy, from scratch.Our teams are conversant in most areas of traditionaleventing, brand activation, launches, branding,sponsorship activation, exhibits and retail displays.
  5. 5. Maverick stages over 100 events annually..from pharmaceutical product launches, to live broadcast awards dinners.
  6. 6. Maverick creates ALL concepts, designs and visuals, including Audio Visual in-house usings a team of skilled designers.
  7. 7. Maverick has 3 companies within the Maverickgroup. A diverse offering • Brand Activationswith a singular mindset. • Events To develop and deliver • Launches outstanding activations • Conferences that exceed • Sponsorships expectations. • Exhibitions • SamplingAlternative Branding Co Chaos Theory• Source, Import, and Distribute • Source, Import and activate branding equipment and other products specifically to the event solutions . and activation industry. • Digital PhotoBooths • Roll Up Banners • Scent Marketing • Point-of-Sale • Mobile Phone technology • Outdoor Branding • Augmented Reality • Major event branding plan • Touch Screen technology implementation • Promotors • FlashMobs
  8. 8. Maverick holds the record for the single largest Fireworks and Pyro display, ever staged, on the African continent.
  9. 9. We use a multi disciplinary 3D approach to all activation strategiesbalancing creative execution derived from strategic objectives andour hands on execution expertise. Idea Execution Strategy
  10. 10. Maverick creates, develops and manages in-house team building and sales incentives for various clients, including Tiger Wheel & Tyre.
  11. 11. The World is a small place – and Maverick operatedglobally for key brands in and around the sponsorshipspace.Maverick has, through innovation in the sponsorshipspace, been instrumental in the global re-invention ofcricket, through the format evolution ideas surroundingTwenty20 cricket for all South African sponsors.In addition Maverick staged all activations surroundingthe 2009 Indian Premier League (IPL), 2010 ChampionsLeague.Maverick is currently contracted by the ICC to run all ofits stadium environments, globally at both the ICCCricket World Cup, and the ICC World Twenty20tournaments.
  12. 12. Maverick is responsible for conceptualising most of the ideas used around the world in global Twenty20 cricket activations.
  13. 13. Maverick believes people, are people – and shouldbe treated as such.Activations may be based in boardrooms, but theylive in the real world, in real time, touching realpeople.We understand the boardroom brief, but believe inthe reality of the environment, and the dynamicopportunities this creates.
  14. 14. 0 – 9 Year Activities Area • BHP be erected on bottom field. Inflatable cube marquee to BILLITON • Size of marquee 30 x 15 • A crew of 20 individuals qualified and/or trained in working with younger children JHB Community manager will attend to overseen by 1 senior Event the safety and planning of the days activities. 4TH DECEMBER 2007 • All children to be signed in by an adult. • An arm band with parents contact number will be attached onto each child. The child will not be allowed out the demarcated area on any condition. Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD Maverick constantly investigates new activation trends and technology such as inflatable venues, like this turn-key project for NIKE.
  15. 15. Maverick studio PREVISULISATION of retail activation for EA Sports.
  16. 16. Nationwide live Activation for EA Sports..
  17. 17. Our wholly owned branding division, TheAlternative Branding Company, imports,distributes and prints branding solutions for awide range of disciplines.We are unique in that we use all of theequipment we store, and install – so we onlyuse optimum value solutions that combineRand Value with Brand Value.We store, maintain and install branding for avariety of clients including Liberty Life andTiger Wheel and Tyre.We also plan, manage, maintain and install theentire branding portfolio for major events suchas Momentum 94,7 Cycle Challenge and 702Walk the Talk.
  18. 18. Branding solutions from EXPAND portable displays.
  19. 19. Branding solutions from EXPAND portable displays.
  20. 20. Water Point Activation for Sporting events.
  21. 21. Branding Planning, and Installation for Sporting events..
  22. 22. Our sister company CHAOS THEORY, housedwithin the Maverick Head office in Jozi is adevelopment partner who stays abreast ofglobal technology trends in the eventing andactivation space.Key product ranges and services include • Touch Screen Technology and Interfaces • Digital PhotoBooths • Scent Marketing • Mobile Phone Technology for activation purposes • Promotors and Promotions • FlashMobs • Industrial Theatre
  23. 23. 0 - 9 Year Games BHP BILLITON JHB Community Event 4TH DECEMBER 2007 Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD Touch Screen Kiosks at NIKE JOZI RUNS event.
  24. 24. 0 - 9 Year Games BHP BILLITON JHB Community Event 4TH DECEMBER 2007 Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD FlashMobs in Morphsuits for Samsung.
  25. 25. Through strategicpartnerships we unlock great value for great brands
  26. 26. What Next?We believe life is too short for bad activations!Call us – or drop us a mail and we will call you!That’s how we roll!Andrew Ross – Joint (0) 83 400 9031Martin Swart – Business Development (0) 83 645