Maverick - Seeing things differently

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This is not your normal company overview, but frankly we are not a normal company.

This is more about why we do what we do, than it is about what.

Maverick, a Brand activation agency based in Johannesburg, South Africa has a proven track record in delivering award winning solutions.

Our approach to challenging the norm, dubbed EQUILIBRIUM is designed to interrogate and investigate the optimum solution to message delivery irrespective of medium.

Our 15 year track record combined with our global activation footprint ensure we remain current with global trends and tactics.

Interested in knowing more?
So are we! Every day!
Call us, or drop us a note and we will get in touch! You never know, there just may be some awesome hiding in the wings, waiting to be discovered!

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Maverick - Seeing things differently

  1. 1. Seeing Things Differently for the last 15 years
  2. 2. We are a creative activation agency that excels in interpreting needs of our clients’ into real world activations that work! §We do this using our real life understanding of howcustomers, consumers, corporates and sports fansreact and interact with their specific environments.
  3. 3. Who is Maverick?We know exactly who we are,we’ve spent the last 15 yearsfiguring it out!Its what we mean to you, thatmatters to us.We are the activation Ninja’s, thego-to guys (and gals), the ones tocall when the ones-to-call are notanswering. BE AMAZING The World Needs More Amazing!Mostly we have built a reputationon solid ideas delivered flawlesslythat meet strategic objectives.
  4. 4. Why us ?We are passionate supporters, ofpassionate supporters, it’s thelifeblood of every brand.BUTSimply put, we believe themajority of activations, eventsand promotions…don’t deliver.Too many great ideas, are flawedin the final delivery.We love the challenge ofbalancing great ideas, withgreater execution.
  5. 5. How we do it!We use the strength of our cumulative real world expertise, from deliveringprojects around the world (yes, us, really) and the invaluable workingrelationships with our clients’ to solve the biggest question of them all.Irrespective of the project, be it exhibition or event, promotion or activation,sponsorship or sales conference…the single over-riding challenge we strive tosolve is WHY are we doing this?
  6. 6. We work in a world whereNormal is Never Good Enough
  7. 7. What we do? Events ActivationsWe are not big fans of lists! LaunchesBut for the overachievers out RoadShowsthere, that need to tick that box –our skill set is defined by the Promotionsability to translate, and deliverbrands into the real world, for real Sponsorshipspeople, in real time. ExhibitionsWe do these things for global Conferencesbrands and local businesses,working in sports stadiums in Sri-Lanka, Conference Halls in InternationalCairns and Shopping Centre’s inSandton. Consulting
  8. 8. A Winning Approach…
  9. 9. Our philosophy : Equilibrium! The best ideas are ones that can be delivered flawlessly, with relevant creative execution and strategic insight. Its too easy to get this balancing act wrong and allow individual elements to overpower others in the execution mix. Activations in equilibrium with these principles, ultimately deliver! Every time.
  10. 10. Our methodology : Strategy Creativity Delivery
  11. 11. Our clients :
  12. 12. Maverick handles all in-stadium activation for the ICC Global Tournaments, as well as all major in-bound Cricket properties, such as IPL, World T20 and Champions League
  13. 13. International Pedigree We are proud of our 100% home- grown South African heritage. Unlike most local agencies, that claim international expertise through affiliations, we are one of the few local agencies that actively works out of the country. This exposes our teams directly to best-of-breed international practices, creative alternatives and implementation strategies.
  14. 14. 0 – 9 Year Activities Area • BHP BILLITON field. Inflatable cube marquee to be erected on bottom • Size of marquee 30 x 15 • A crew of 20 individuals qualified and/or trained in working with younger childrenJHB Community Event will attend to overseen by 1 senior manager the safety and planning DECEMBER 2007 4TH of the days activities. • All children to be signed in by an adult. • An arm band with parents contact number will be attached onto each child. The child will not be allowed out the demarcated area on any condition. Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD Maverick constantly investigates new activation trends and technology such as inflatable venues, like this turn-key portable retail project for NIKE.
  15. 15. A sample of our Sports Activation projects :ICC Cricket World Cup : India, Sri-Lanka, BangaldeshStandard Bank Pro20 Series – 8 yearsKarbonn Smart Champions League T2094,7 Cycle Challenge Operational Assistance, and Branding ManagementBlue Bulls In-Stadium Match presentation and Spectator ProgrammeCricket South Africa – Season Presentation Management, All propertiesIndian Premier League – Opening Ceremony and Centralised TournamentEntertainment and PresentationICC World T20 Sri-Lanka702 Walk-The-Talk Operational Assistance, and Branding ManagementFIFA World Cup SA 2010 – ZAKUMI mascot programme and managementFIFA FootBall for Hope – Alexandra Street Football programmeMTN FanZones – FIFA World Cup SA 2010
  16. 16. Maverick stages a variety of live events annually..from pharmaceutical product launches, to live broadcast awards dinners and awards banquets
  17. 17. A sample of our Event Activation projects :Samsung Connect Day – Cape TownNestle Internal Sales LaunchCricket South Africa Annual Cricket Awards BanquetSAB Environmentalist of the Year AwardsLiberty Life Sales Conference and RoadshowAspen Pharma – Product Launch, Exhibitions and RoadShowsRoche Pharma – Internal Comms, Sales Conference and ExhibitionsSAB Sports Media AwardsNestle New Building LaunchMurray and Roberts Mid Management TeamBuild and ConferenceMurray and Roberts Jack Cheetham AwardsFNB PayPal SA launch and developer roadshowsMicrosoft Partner Awards Programme and Gala Dinner
  18. 18. Maverick developed, conceptualised and implemented the MTN FanZones @ Montecasino and V&A WaterFront over FIFA World Cup South African 2010.
  19. 19. A sample of our Tactical projects :TakeALot – Mall Ambush and ViralKarbonn Smart Champions Trophy – Social Media Ambassador ProgrammeSA Tourism – FlashmobKarbonn Smart Champions Trophy – Melrose Arch Street PartyCell C – Gay Pride Win-A-Trip to London pride campaignNike – Jozi Runs Pledge HouseSamsung – Blue Man Group CT Connect Day promo campaignCSA – Social Media Ambassador Programme
  20. 20. MAVERICK develops pro-active conceptual activations, that explore new engagementopportunities within the sponsorship space for brand activation and leveraging purposes.
  21. 21. Want to see things differently?For a personal presentation, and more detail on specific case studies, reach out for more info. . Andrew Ross – andrew@mavericksa.co.za +27 83 400 9031

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