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REVISED EDITION: Indonesian Journalists Technographics Survey Report 2013 REVISED EDITION: Indonesian Journalists Technographics Survey Report 2013 Document Transcript

  • TABLE OF CONTENTPART 1 HOW INDONESIAN JOURNALISTS USE THE INTERNET 04PART 2 HOW INDONESIAN JOURNALISTS FIND INFORMATION ONLINE 10PART 3 INDONESIAN JOURNALISTS’ TECHNOGRAPHICS PROFILE 15PART 4 INDONESIAN MAINSTREAM MEDIA’S VIEWS ON SOCIAL MEDIA AND NEWS PRODUCTION 17Indonesian journalists Technographics Report 2012-201301
  • The results of our research show that social media play anincreasingly significant role in influencing public discourse.Social media have established themselves as the extension ofa journalist’s eyes and ears. From monitoring issues, identifyingshifts in public opinion, to facilitating discussions among fellowjournalists. In other words, social media have become the veinsthat facilitate the intensifying vitality of the journalists role inthis democratic era.With this, I would like to congratulate my fellow lecturers fromParamadina University Communications Program andMaverick’s Team for the hard work in completing this research.Anies Baswedan, Ph.D,Rector of University of ParamadinaIndonesian journalists Technographics Report 2012-201302
  • We were curious. That was the reason why in 2011, wecame out with our first Indonesian Journalists Techno-graphics Report. The goal was simply to find out howIndonesian journalists consume the Internet and socialmedia—both for personal and professional use.In 2012, together with The London School of PublicRelations Research Centre in Jakarta, we launcheda more or less similar report, but the main focus is abit different. We were trying to find out about mediaorganizations’ social media policies and strategies—andwhether they had been integrating social media oreven mobile apps into their business strategy.This year, hand in hand with University of Paramadina,we’re back to find out the answers behind one of themost intriguing questions we had in the back of ourmind: is social media actually THAT powerful it caneven influence mainstream media’s agenda setting[1]?How much does it affect mainstream media in produc-ing news?We know that some celebrity Twitterers’ followingseven rivaling or surpassing the circulation of Kompas,the nation’s largest circulating daily. But do they mattermuch for our mainstream media? Do volumes of con-versations in social media about a certain issue influ-ence the news that is going to be published on tomor-row’s paper or the topic for tonight’s TV talk show?FOREWORDThese past few months, we had conducted a surveyinvolving 363 Indonesian journalists as respondents.They came from various desks and from differentareas in Indonesia: Sumatera, Java, Kalimantan,Sulawesi, Bali, Nusa Tenggara, and as far as Ambonand Papua. To complement this survey, we had alsointerviewed the “Newsroom PIC” in nine mediaorganizations, namely Plasa MSN, Kompas.com,Hardrock FM, Sindo Trijaya FM, Trans TV, MetroTV, Rolling Stone Indonesia, Tempo and TheJakarta Globe.The result is this report you are about to read.What we found through our survey and series ofinterviews may be a little bit unnerving for someof you—but it will, indeed, become a great basefor further debate and discussions. Which is good.We’re cool with that. We urge you to debate anddiscuss about this. Be curious. We believe thatquestioning about something is a great way to learnabout something and to know where you stand.That’s exactly how we started out in conducting thisresearch anyway; and that’s how we approach ourbusiness as well: we are a curious bunch.Anyway, without further ado, go ahead. Dive in.Ong Hock Chuan.Technical Advisor, Maverick.Indonesian journalists Technographics Report 2012-201303 View slide
  • PART 1 HOW INDONESIAN JOURNALISTS USE THE INTERNETA. General Usage6 out of 10 journalists spend more than 5 hours on the Internet every single day, and 8 out of 10 access it more than4 times a day.Indonesian journalists Technographics Report 2012-201304PART 1 View slide
  • B. Personal UsageIndonesian journalists Technographics Report 2012-201305PART 1
  • Interestingly, 8 out of 10 journalists nowadays use socialmedia for self-development. This includes learning oracquiring knowledge about something that will helpthem grow—both as a person and as a journalist. Anappealing take on this would be closely related to ourso-called ‘journalist class’.For years, brands and companies have been holdingspecial classes for journalists as a part of their communi-cations strategy. The objective is to help journalists learnor deepen their knowledge about a specific issue orthe latest trend in related industries. Equipped with thisknowledge, it is expected that the journalists can coverthe issue later on with an additional depth. However, oneof the biggest challenges in conducting journalist class isindeed: time. With tight deadlines and constant pres-sure, journalists find it hard to allocate 3 - 4 hours of theirworking time to sit in a class and learn.What if brands and companies can provide an onlineversion of ‘journalist class’, thus the journalists can takethese classes on their most convenient time? Think ofsomething like Coursera®[2], an education companythat partners with top universities and organizations inthe world to offer courses online for anyone to take, forfree. Their technology enables them to teach millions ofstudents rather than hundreds.And knowing that 7 out of 10 journalists actually try toboost their credibility via social media, can we provide acertain certification they can put up online to equip—forinstance, their LinkedIn profile? What about a LinkedIntestimonial from the online class’ mentor in the journal-ists’ profile page? A rating system to show which journal-ist is most credible or knowledgeable in covering whichindustry.C. Professional Usage*Answer can be more than oneYesNoIndonesian journalists Technographics Report 2012-201306PART 1
  • Most Indonesian journalists use social media to findstory ideas (8 out of 10 journalists) and to find support-ing data/numbers for their news reports. Apart fromthat, they plunge into social media to see public opinionand monitor a particular issue.Despite the debate on its lack of reliability, 6 out of 10journalists are still using social media to validate informa-tion. Thus your Internet footprints are still quite impor-tant in determining how half of Indonesian journalistslook at your brand/companies.In April 2012, Journalism.co.uk published a piece ofwriting by Rachel McAthy on how to verify contentfrom social media[3]. She talked to Craig Silverman[4],an award-winning journalist and the founder of Regretthe Error (now part of Poynter Institute[5]), a blog thatreports on media errors and corrections, and trendsregarding accuracy and verification.Silverman encourages journalists to take a step backwhen they find themselves getting caught up in the‘need for speed’ when news is breaking, and ask them-selves ‘is this photo, or this video or piece of informa-tion, really so essential or urgent that we can’t wait andinvestigate other avenues with it?’“I would caution journalists in that moment to sit backand ask whether it’s essential you go without takingan extra step here or there. I think a lot of the time it’sprobably not. There are definitely times I’m sure whennews organizations have to make a call, e.g. everythingwe’ve looked at tells us this is accurate even though wehave a barrier to getting hold of a person. Take a dis-tance and evaluate—do we need to put this out now, orcan we take an hour or two and figure out what morewe can provide to confirm or deny this? You also needto evaluate why you can’t talk to that person. Have youexhausted all avenues?” [CRAIG SILVERMAN]Indonesian journalists Technographics Report 2012-201307PART 1
  • 9 out of 10 journalists are actually using social mediato leverage their networks of experts, spokesperson, ornews sources. Brands and corporate people should startlooking at this trend of ‘online networking’—instead ofthe usual offline media gathering.The good thing is, once you are in the journalist friendsor following lists, they’ll be exposed to your thoughts andactivities (and vice versa) on a daily basis. And we’re notonly talking about your so-called professional thoughtsor activities, but also your personal ones—which is just asimportant: because it makes you look human.When you are a company’s spokesperson, you knowthat you need to have three qualifying traits: Authority,Credibility, and Likeability. If authority and credibility hasvery close relationship with your work experience andprofessional standing, the likeability part is somethingthat you can work on through online relationship withyour journalist friends—be it on Twitter or Facebook—where they’ll see you as a fellow human being withfamilies and kids and flaws and soft spot for cute kittensinstead of a cold and faceless corporate spokesperson.Think about it. This, in turn, could be the basis of a flour-ishing relationship.Indonesian journalists Technographics Report 2012-201308PART 1
  • 6 out of 10 journalists are starting to use social media toidentify opinion leaders for a certain issue or topics. Ifyou were a company’s spokesperson, it would be goodfor you to also channel your thoughts, comments andupdates on industry-related issues through your socialmedia accounts. Equipping these thoughts, commentsor updates with similar hashtags or keywords used bymedia or news outlets will also increase your chance ofbeing heard or identified by the journalists. Furthermore,think about having a ‘commentary box’ on your cor-porate website; where spokesperson, CEO, or expertscan put their comments or standings on a certain issueor circulating news in the industry. This will serve twopurposes: one, to keep your website contents’ alive andupdated; and two, to get your voices heard and increaseyour chance of being quoted.Indonesian journalists Technographics Report 2012-201309PART 1
  • PART 2 HOW INDONESIAN JOURNALISTS FIND INFORMATION ONLINE*Answer can be more than one*Answer can be more than oneIndonesian journalists Technographics Report 2012-201310PART 2
  • Twitter, Facebook and blogs are still the top-three socialmedia outlets where journalists go to find news ideas.Mostly, they monitored cataclysm and the developmentof prominent issue, as well as capturing public opinion.Instagram is also used as a supporting tool for sourcingnews by Indonesian photojournalists.When it comes to using social media as references,10 out of 10 Indonesian journalists prefer referring toindividuals’ social media account—this would meana certain people with credibility, an expert, an officialrepresentatives from the government or a company,or trusted news source from their own network. 8 outof 10 are referring to other online media’s social mediaaccounts. Only around a half of Indonesian journalistsrefer to a public figure’s accounts or corporate/organiza-tions’ official social media accounts. What about thoseever-popular ‘social media celebrity’ who gain hugefollowings on Twitter or Facebook despite not being thatwell-known offline? Only 1 out of 10 journalists actuallyconsiders them as their reference. Popularity alone couldnot beat credibility in this case.11*Answer can be more than oneIndonesian journalists Technographics Report 2012-2013PART 2
  • Journalists from radio, television, magazines/tabloids aremost likely to interview sources based on the opinionsthey expressed in social media. 7 out of 10 journalists areactually using popular conversations or trending topicon social media for news stories.8 out of 10 journalists still consider mainstream media astheir most-trusted information source by far.8 out of 10 journalists stillconsider mainstream mediaas their most-trustedinformation source by far.12Indonesian journalists Technographics Report 2012-2013PART 2
  • When journalists are looking for some information abouta company or organizations, 6 out of 10 journalists arestill referring to the company’s official website as theirfirst attempt. If they could not get the information theywant on the company’s website, they’ll go to find relatednews or information about it in other news sites, and thengive the company’s official social media account a try.Last year, the number were actually higher, with 8 out of10 journalists referring to a company/organization’s web-site as their first attempt in obtaining information. Mostprobably, it was due to the obvious reason: how manycorporate/organization’s websites have their contentsupdated regularly, making sure that there is updatedinformation from their side on the hottest issue or thelatest industry-related regulations? If corporations couldnot adjust their websites with today’s fast-paced natureof getting information, it would definitely be their loss.The company will lose a precious opportunity of gettingtheir side of the story out when a journalist could not findthe information he/she is looking for in the website.What about your company/organization’s website? Doyou think it’s journalist-friendly? Do you have updatedinformation there? If the journalist visit the site, will theyget excited or yawn? Do you know the latest industryissue mainstream media is covering and have somecontents related to these issues on your website? Do youhave your spokesperson’s quotes on the website when anew regulations related to your industry is being passed?Do you have dark-site that you can activate right awayduring crisis situations? Sounds like a lot of homework,but you can start working on it one at a time. It’s worththe investment.Interesting to find out that Indonesian journalists think oftelevision as the least credible information outlet—evenless credible than corporate/organizations official socialmedia accounts. Online news portal is being consideredas the most credible information outlet, with print mediacomes in second place.13Indonesian journalists Technographics Report 2012-2013PART 2
  • This year, Kompas.com pops up as the most credibleonline media according to Indonesian journalists.Detik.com—which held the 1st position last year, comessecond.When it comes to mainstream media’s official socialmedia accounts, most Indonesian journalists (surprisingly)mentioned Kompas’ social media account(@kompascom with +2,390,000 followers) as their refer-ence, followed by Detik.com at the 2nd place(@detikcom with +489,000,000 followers), and Tempo.coat the 3rd place (@tempodotco with +307,000 followers)14Indonesian journalists Technographics Report 2012-2013PART 2
  • PART 3 INDONESIAN JOURNALISTS’ TECHNOGRAPHICS PROFILE15Indonesian journalists Technographics Report 2012-2013PART 3
  • Most Indonesian journalists occupy Creators, Spectatorsand Conversationalists in the Technographics ladder.Most of the Creators are photojournalists, while photoeditors turn to be the most passive by only becomingJoiners and Spectators. Reporters, editors and editor-in-chiefs/managing editors/producers are also quite activeas Collectors.16Indonesian journalists Technographics Report 2012-2013PART 3
  • TelevisionMETRO TV“Social media is now becomingour potential news source.”An interview with Wayan EkaPutra, News Service Manager.An interesting issue for Metro TV is one with newsvalue, most importantly when it involves public interests,policy and high politic. High politic is mainly importantconsidering current situation and their position as a newsstation. When an event has to do with human interests, ithas news value. Responses for international news are notas high from Metro TV’s audience. When an issue has ahigh level of importance to the public, that is news.For Metro TV, there are two ways to get news: first,based on an event; and second, based on agenda set-ting. They’ll have people contacting them should thereis something happening, and they also have reporter-on-duty to find information regarding such occurrence.They relay their editorial meeting to develop an editorialagenda on certain issues they’d like the public to knowbetter.Social media is now becoming one of Metro TV’spotential news source, because it provides them pictureson how society thinks about certain affairs. Now every-one can tell their own story or share their thoughts onTwitter, they can also chat about certain issues on othersocial media platforms. For Metro TV, it’s good to knowwhat the public is thinking about certain things. Howev-er, social media is not being considered as one of MetroTV’s main source. They prefer to use social media onlyas their reference.“There’s no policy for our journalists to monitor Twitteror any other social media platforms,” said Wayan EkaPutra, News Service Manager of Metro TV. “Whenour reporters monitor their timeline, for instance, it’smost likely because they have the need to understandwhat’s really happening in our society. Our journalistsfollow some social media accounts because they needto monitor some prominent figures—based on theirinterests or desk. However, it will not have any effect onour editorial meeting.”Any kind of information obtained via Twitter—or anyother sources, must be verified before being broadcast-ed. It’s the journalists’ responsibility to ensure that theinformation presented is factual. Issues that are circulat-ing on Twitter do not automatically become a top storyin Metro TV. “We can create news and then it becomesan issue on Twitter,” said Wayan. “We could also followwhat’s happening on Twitter, and use it as our reference,but not as often. Often times, we do not even refer toTwitter.”PART 4 INDONESIAN MAINSTREAM MEDIA’S VIEWS ON SOCIAL MEDIA AND NEWS PRODUCTION17PART 4 Indonesian journalists Technographics Report 2012-2013
  • There are some continuous issues, for instance corrup-tion case or cataclysm events like earthquake, floods orwildfire. For Metro TV, as long as an event is still devel-oping and still having a certain importance for the pub-lic, they need to continue running it. Metro TV, though,will not rely on Twitter or other social media platforms tomonitor the continuity of some events. “Twitter is onlyour reference, but not our main source,” Wayan high-lighted this point once again. “There could be a certaincase, however, when we got the photograph from LionAir’s mishaps from social media users which became avisual in our social media. But of course, we clarified thetruth first.”Being asked which one is more important between be-ing actual or factual, Metro TV said they prefer factual-ity upon actuality. Understanding the importance ofconfirmation and verification in journalism, Metro TVapplies this principle in their routine before broadcastingany information. “For us, it’s better to be late as long aswe can get the confirmation from our source; althoughwe understand that it’s not good for television to broad-cast an overdue event,” said Wayan.In terms of actuality, Metro TV does not rely on socialmedia either, as they believe that social media can-not be used to confirm or verify information. “Socialmedia does not throw actual issues, it throws anything.Whether the issue is relevant and important, the filter isour editorial team.”Everything or everyone can be treated as news sourcesfor Metro TV as long as they can be confirmed andverified. However, Metro TV said they cannot quotesomeone’s status from social media as news, but only asillustration. Metro TV has their own guidebook in newsproduction, and they also conform to government regu-lations such as P3 SPS from Indonesia’s BroadcastingCommission and Code of Conduct in Journalism.For Metro TV, social media does not change the pro-cess or principle in their news production, but it doesincrease their team’s knowledge.TRANS TV“Social media is our supportingsource.”An interview with TifannyRaytama, News AnchorIssues that are related to humaninterest and have a certain elements of drama in it areconsidered interesting issues for Trans TV. Generally,more into human interests and side-bar. Side-bar is moreabout packaging different news angles about a certainissue. The TV station has two ways in gathering news.First, they develop their own editorial agenda, plannedby their producer or producer’s assistant. Second, whena big occurrence is taking place.They find interesting issues from their reporter-on-dutyand research team. Social media is used in a supportingfunction when it comes to researching. Trans TV fol-lows several social media accounts and monitors themto know about current events, especially Twitter. “Wefollow information from Detik.com, Kompas.com and18PART 4 Indonesian journalists Technographics Report 2012-2013
  • Vivanews.com, and some public figures who are in thespotlight at a particular moment,” said Tifanny Raytama,News Anchor of Trans TV. “Online media’s social mediaaccounts are more updated. However, when we’retalking about social media, just because they are fast,doesn’t mean they are accurate.”When it comes to continuity issues, Trans TV willpublish it as long as it is still relevant for the public. Tomonitor continuous events, Trans TV does not rely onsocial media. They believe that their reporters, local con-tributors and research team will provide more prominentinformation rather than those circulating in social media.Although the growth of social media usage is increas-ing significantly, it will take time for Trans TV to look atit as their news source. The uncertainty when it comesto confirming and verifying information obtained viasocial media creates a sense of distrust. The TV stationmonitors social media to find out what’s happening inthe society, but cannot rely on it to find relevant issuesfor their audience.“We prefer to air an actual event, but it must be sup-ported by factual information,” said Tifanny. “We do nothave to be the first, we can be the second or the third aslong as we can offer a different point of view.”Social media is used only as a supporting source. WhenTrans TV needs to monitor social media for actualevents, they will monitor online media’s social media ac-counts such as Detik.com, Kompas.com and Vivanews.com. Trans TV has their own network of news sources,ranging from contributors/correspondents, other printmedia as well as social media. The station has bureausin ‘rating cities’—cities where Trans TV is most popular.These bureaus are capable of selecting suitable informa-tion for their audienceSimilar to Metro TV, Trans TV adhere to governmentregulations such as P3 SPS from Indonesia’s Broadcast-ing Commission and Code of Conduct in Journalism.The emergence of social media has no effect on TransTV’s news production process by far, and it is only beingviewed as a supporting source.RadioSINDO TRIJAYA FM“Social media is a woodpecker.”An interview with Gaib MarutoSigit, Station ManagerAn interesting issue for Sindo Trijaya FM should havea significant effect for the public: corruption, terrorism,security/safety, law and economy. The radio stationby far relies on getting information from their sources,journalists, online media and invitations for coveringevents. When they need to find interesting issues to bebroadcasted, Sindo Trijaya FM prefers to rely on theirjournalists-on-duty. Social media is used only to find outwhat’s happening out there, and they prefer to read up-dates from online media’s social media account like Ok-ezone.com or Detik.com, or prominent figure’s account19PART 4 Indonesian journalists Technographics Report 2012-2013
  • like Marzuki Alie or Susilo Bambang Yudhoyono. Theyalso monitor their competitors Twitter account, RadioElshinta. “We allow journalists to quote a statement fromTwitter, as long as it’s an official account,” added Gaib.Sindo Trijaya FM, however, requires their journalists tofollow accounts that are relevant with the journalists’designated desk. “There are a lot of issues coming fromTwitter, thus we require our journalists to have their ownTwitter account and follow other accounts related to theirwork,” said Gaib Maruto Sigit, the Station Manager ofSindo Trijaya FM.Continuity events will be broadcasted by Sindo TrijayaFM as long as it is still relevant to their audience. Whenthey need to monitor the development of such events,they go to social media. “Social media is like a wood-pecker,” said Gaib. “They create information faster thanany other media.”Factuality weighs more than actuality to Sindo TrijayaFM. They believe that they need to deliver the truth ofinformation, not the speed of it. Though speed plays animportant role, they prefer to present the truth. Sindo Tri-jaya FM considers credible and competent individual in acertain field as their trusted news source. However, theyalso use social media as long as the information comesfrom verified accounts.There are several main rules for Sindo Trijaya FM when itcomes to delivering information to their audience. First,anchor has to develop an introduction before bridgingit to the information itself, to provide the audience withcertain familiarity with the issue. Second, when they de-liver sensitive issues, they need to consider both the truthof it and the impact it will have on their audience.According to Sindo Trijaya FM, social media has not re-ally affecting the way they produce news, but it becomesan alternative source for them in finding information.HARDROCK FM“Social media needs to bemonitored.”An interview with SahilMulachela, ProducerAny issues that are valuablefor their audience will alwaysbecome an interesting issue for Hardrock FM. Mostly,they find these issues on online media and social media.There’s the need to monitor social media as this channelpublish different issues rapidly. The radio station does nothave any specific accounts they should monitor, but theyadmit that social media is a prominent news source forthem, especially Twitter. Continuity issues, for instance, isinteresting for Hardrock FM and they can actually moni-tor the development of it through social media.Actuality is more important to Hardrock FM comparedto factuality. Information is being published in such afast-pace nowadays, and people receive these informa-tion at the same time. To find actual information, socialmedia is also being used. The radio station understandsthat they cannot rely on social media in finding the truth.Hence, they will refer to online media when it comes tofact-checking.“At least, in social media, we can get the issues,” said Sahil20PART 4 Indonesian journalists Technographics Report 2012-2013
  • Mulachela, the Producer at Hardrock FM. “We followfunny accounts like @radiogalau, or a financial plan-ner or career coach’s account. When we’re on-air, theproducer will monitor social media to find out aboutour listeners’ response.”Nowadays, online media and social media are the mainnews source for Hardrock FM. When it comes to regu-lations in producing content, Hardrock FM believesthat when an anchor delivers information, they needto align their perception with the audience; so thatthey can communicate in the same wavelength. Thus,the when the news is being delivered, the listeners canrelate to it better.Social media has not changed the way Hardrock FMproduced news, but it had changed the diversity ofinformation received by their crews.Print mediaJAKARTA GLOBE“Social media is an alert sys-tem.”An interview with BhimantoSuwastoyo, Head of NewsServicesAn interesting issue for JakartaGlobe is the one suitable to their readers’ needs, mostlyabout education, tolerance, and social knowledge.Television, radio, online media, social media, and theirnetwork are Jakarta Globe’s news sources. They con-sider their network as their most effective news source.As long as the source can be confirmed and verified, itcan be a news source for the paper.Social media plays a role as an alert system for JakartaGlobe. It gives them a hint on what’s happening some-where. The journalists need to follow up on this andfind information about it from more prominent sources.Social media doesn’t have the quality of accuracy. Everyinformation obtained from this channel must be veri-fied and confirmed. However, journalists are allowed toquote a statement from an official account.Continuity issues are considered interesting for JakartaGlobe. “If we cover an issue, we have to cover the pro-gress of that issue,” said Bhimanto Suwastoyo, Head ofNews Services from Jakarta Globe.Jakarta Globe values factuality more than actuality.When it comes to actual events, they can use socialmedia to find out public sentiments and publish theevent on their online media. Their printed version offersa more in-depth look on certain issues. Jakarta Globe’sjournalists need to create a complete story surroundingan event or issue. Incomplete stories are not accept-able.In Jakarta Globe, social media does not change theirnews production process, but it does change theirnews-sourcing process.21PART 4 Indonesian journalists Technographics Report 2012-2013
  • TEMPO MAGAZINE“Social media is like splashes ofwater on the river’s surface.”An interview with Arif Zulkifli,Executive EditorAn interesting issue for Tempomagazine is an issue that is suit-able to the public’s needs and also a newspack—wherethere’s a correlation between an issue or event withsocial, political, cultural, or economical context. Usually,Tempo will bring up issues from their network of sources,conversations with people, online media, and socialmedia; but the later is used mostly as an alarm for theeditorial staff.“Social media is like a market where anyone can say any-thing,” said Arif Zulkifly, the Executive Editor of Tempomagazine. “One tries to get other’s attention by postinga kultwit (series of Tweets; kultwit can be literally trans-lated into ‘Tweet lecture’) in a proper style. However,one cannot avoid negative responses about their kultwitfrom others.” Seeing social media as a market whereanyone can say anything, Tempo does not see socialmedia as a reliable source. They do not go into socialmedia to find interesting issues as well.“How can we rely on them? For instance, what makes@triomacan2000 has loads of followers though they donot have the credibility?” questioned Arif. “Well, theyprovide random information, a combination betweenfact and fiction; probably from 100 tweets about BankCentury, only 10 of them are correct—and I had heardabout those things from more trusted sources. For thosewho do not have an in-depth knowledge about the issue,it would look as if the whole tweets are correct. I guessit’s pretty naïve to rely on social media.”Factuality weighs more than actuality for Tempo. Theysee themselves offering “a story” and not merely “news”to their readers. Thus, most of the times, they need tofind in-depth information about a certain issue. “Socialmedia is splashes of water on the river’s surface,” saidArif. “Tempo is the sediment. One has to swim down theriver to get to the bottom of it, the sediment.”Tempo sees social media as a platform for citizenjournalism—however, social media can still be usefulto monitor trends and current events. This is the roleserved by social media for journalists.There is no such thing as ‘a sensitive issue’ for Tempo,even if it’s political. Tempo has the need to convey anyissue, no matter how problematic it is, to the public. InTempo, all journalists adhere to the idea of freedom injournalism.So far, social media has no effect whatsoever in Tempo’snews production process.ROLLING STONEINDONESIA“Social media provides us anykind of information.”An interview with AdibHidayat, Editor in ChiefIssues about music and lifestyle22PART 4 Indonesian journalists Technographics Report 2012-2013
  • are at the core of Rolling Stone magazine. Since it’s afranchise magazine, most issues are driven from Roll-ing Stone in the US—print and online. Social media isused to find interesting issues or events. Usually, theyget these information from CNN, BBC or Rolling StoneUS’ Twitter accounts. Another channel of information isthe Twitter accounts of their fellow music journalists andartists.As a magazine, Rolling Stone Indonesia prefers factual-ity over actuality. When covering a story, the need anin-depth and detailed information. Social media can beused as a news source, as long as the information can beconfirmed and verified. When it comes to regulationsin news production, to them it’s really simple: as long asthe news contains 5W+1H principle of what, when, who,where, why and how.Social media does not change Rolling Stone Indonesia’snews production process; but it does change their news-sourcing pattern.Online mediaKOMPAS.COM“Twitter broadcastsinformation every second.”An interview with TaufikMihardja, DirectorA trending topic, something that is unique, and have adirect impact to the readers are the ingredients of aninteresting issue for Kompas.com. The news portal relieson mainstream media as well as social media (especiallyFacebook and Twitter) to find interesting issues. Thenews portal even asked their journalists to have Twitteraccounts and monitor what’s happening—including find-ing out the popular conversations among social mediausers.“Our readers are digital natives,” said Taufik Mihardja,Director of Kompas.com. “They use social media a lot.Hence, it’s also important for us to familiarize ourselveswith social media. Some actual issues can also be cap-tured through social media. Sometimes, they are fasterthan us, especially for circulating photos about a certainevent.”Social media becomes one of Kompas.com’s newssource, and they monitor social media to find interest-ing issues. When it comes to producing a story, Kompas.com journalists are warned not to push spokesperson,news source, or organizations. Continuous issues are stillconsidered interesting as long as they are being pub-lished at the right moment and still becoming the topicof conversations in public. Actuality and factuality carrysimilar weight for Kompas.com.Social media has changed the news production processin Kompas.com. As an online media, they now have toproduce their news as fast as possible, as the audiencedemands information faster.23PART 4 Indonesian journalists Technographics Report 2012-2013
  • PLASA MSN“Social media is an earlywarning system.”An interview with Wicaksono,Editor-in-ChiefFor Plasa MSN, an interestingissue is one with news value, become a trending topic,and have good visuals (photographs). Plasa MSN is anews aggregator. Their content partners are the oneswho create the news that will be published in PlasaMSN. Although they do not produce their own news,they still monitor social media to know current trends.“Twitter is an early warning system or alarm,” saidWicaksono, the Editor-in-Chief of Plasa MSN. “Whenthe alarm rings and my content partners do not cre-ate a story about that yet, I would echo the alarm byretweeting that issue—thus my content partners will benotified about it and write an article about that certainissue. Lately, when an issue becomes a trending topicbecause of social media, its news value becomes higheras well. Photograph has a very important role for PlasaMSN, to the extent that we can not publish continuousissues if we do not have good photographs to supportthem. And we will prefer to cover news that shows afemale figure, because the majority of our readers aremale.”Plasa MSN prefers factuality over actuality. “We pro-duce story of the day, not story of the moment,” saidWicaksono. Content partners are the only news sourcefor Plasa MSN. The main regulation in news produc-tion includes having good photograph for each article.As a news aggregator, social media doesn’t affect PlasaMSN’s production process.________________________________________[1] Agenda setting theory itself describes a very powerful influence of the media and their ability to tell us whatissues are important - http://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Mass%20Media/Agenda-Setting_Theory.doc/[2] https://www.coursera.org/about[3] http://www.journalism.co.uk/news-features/how-to-verify-content-from-social-media/s5/a548645/[4] http://www.poynter.org/author/craigsilverman/[5] http://about.poynter.org/24PART 4 Indonesian journalists Technographics Report 2012-2013