Good Social Part 3: Online fundraising platforms and useful resourcesThis is the 3rd part of a 3 piece research report. For other parts please visit http://www.slideshare.net/maverickdigital
ContentsIn this presentation: Online fundraising platforms Resources – useful sites to visit for nonprofitsIn related presentations: Top 14 Tips for Creating a successful digital presence Part 1 Learnings from the top social networks for nonprofits Trend analysis – what is hot for social good? Part 2All parts of this presentation is available on SlideShare:http://www.slideshare.net/maverickdigital
Introduction New technologies and social media are changing the world. Mobile and online networks and related technologies created new and easy means of fundraising for non-profits. Every day a new startup is joining the social good scene, providing new opportunities and services for non-profits. Fundraising platforms have changed the way nonprofits and their volunteers reach supporters. Online fundraising is a big financial market which is growing at around 20% every year over the past 3 years. It is surely a dynamic market and some organisations are making a profit while generating social good. In the third part of our Social Good presentation we analysed global, US and UK specific leading fundraising platforms. You can also find some useful resources for planning your digital presence as a non-profit organisation.
OnlinefundraisingplatformsNew ways to reach newsupporters
From the founder of Napster, Causes used 170 million people to raise over $40 million since 2007.Causes.com Causes is the world’s largest platform for activism and philanthropy. It empowers individuals to create grassroots communities called “causes” that take action on behalf of a specific issue or nonprofit organisation. It is open to charities as well as personal fundraising activities such as “Donate a birthday” They have 9 million fans on Facebook and use this as a platform to raise awareness of each fundraising activity. Causes receives $0 from contributions and takes no additional fee from transactions.
Kiva is a microfinance platform, which gives credit to low-come individuals as small as $25 to empower them running their own smallkiva.com business. It is a grassroots operation founded in 2005 and mainly run by volunteers in the field. Borrowers pay back the loan after a period of time. 100% of every dollar lent on Kiva goes directly towards funding loans; Kiva does not take a cut.
Crowdrise is an online fundraising, crowdsourcing platform combining contests and social networking to do socialCrowdrise.com good. It started in September 2009 as a unique campaign to support Maasai Wilderness Conservation Trust. Now, it is one of the top 10 Internet activist platforms, open to charities as well as personal fundraising activities. Crowdrise has 4.95% charge on each donation.
Funded by AOL, Yahoo and Cisco, Networkforgood not only acts as an online fundraising platform but also providesNetworkforgood.org payment services for other online social good platforms. For example Causes.com manages all transactions through Networkforgood exclusively. Also provides fundraising widgets which allows nonprofits to take fundraising viral. Network for good takes a 3-5% processing fee based on the tool charities use to get the donation.
Similar to Networkforgood, Firstgiving is also a payment processing service for other online social good platforms as well as being anFirstgiving.com online fundraising platform. As one of the biggest platforms on the market, they reach 13 million donors and have raised $1billion so far. Donations incur a 5% FirstGiving fee for investing into online giving. Also 2.5% credit card merchant fees added to this amount. FirstGiving also charges nonprofits a yearly $500 amount if they choose to use the admin tool.
As a part of Firstgiving.com, Justgiving is the biggest online fundraising platform in UK. Vodafone is a partner of Justgiving andJustgiving.com together they provide JustTextGiving, an SMS based fundraising platform. Over 8,000 charities, including the top 10 charities in the UK registered to this platform. JustGiving also has Facebook and iPhone apps which allows nonprofits to receive donations through different channels. JustGiving takes 5% from each donation as their service fee.
Virgin Money’s Giving website is a fundraising platform.Virginmoneygiving. Over 1,500 charities including the top 10com charities in the UK are registered on this platform. Virgin charges only 2% fee per donation (plus £100 setup cost). In the UK, charities also benefit from Gift Aid and Virgin doesn’t charge for the collection.
Bmycharity.com is another popular fundraising platform in UK. They don’t charge any commission on anybmycharity.com donations. However there is a one off £180 setup fee for charities. There are 350 charities present on this platform along with several thousands of personal fundraisers. However, after Help for Heroes joining the site in 2010, the popularity is increasing rapidly.
Another online fundraising platform allowing fundraisers to setup an area for collecting donations for a charity.Razoo.com It provides an interface allowing fundraising directly from Facebook and iPhone. The organisation gets 3% commission from all the funds raised for the interactive services provided
Ammado is a global donations platform which supports 75 different currencies. It is more of a service provider, rather than aAmmado.com community. It has Facebook widget and on-site donation widgets as well as a website which allows nonprofits to create fundraising appeals. Ammado deducts a 5% fee from all donations. For online payments only, an additional charge (approximately 2.5%) is deducted to cover providers processing charges.
1% Club, is a type of microcredit platform which aims to connect smart development projects with people, money and knowledgeonepercentclub.com around the world. Members can support a project by donating time or money. Donors follow the development of their project online and can continue to support different projects. 1% Club withholds 1% of the project donations made by individuals, foundations, associations and schools and charges a 5% service fee on donations from businesses. Plus transaction costs, depend on payment method.
Rainmaker is a new platform, that allows people to donate through a tweet (and Paypal). Other than initiation of the donation with arainmakerapp.com tweet, the rest of the mechanism is similar to other fundraising platforms. Rainmaker gets a donation processing fee of 3% plus regular PayPal transaction fees which is 2%.
A new comer in the market, myDonate is a platform by BT. It is a free fundraising service where 100% ofmydonate.com donations go directly to charity. As it only launched a year ago, the number of nonprofits using the site is not as high as other platforms.
Mission Fish is helping charities to raise funds by trading on eBay. It also gives eBay users an efficient way tomissionfish.com donate to their charity of choice. Mission fish helps charities by processing donations, collecting Gift Aid and consulting how to use eBay marketplace.
Other sites to mention www.charitygiving.co.uk www.thebiggive.org.uk www.globalgiving.co.uk www.twitpay.com www.chipin.com www.givezooks.com www.pinkdingo.com www.charitiestrust.org – Sponsor.me
Volunteering Networks http://www.sparked.com http://www.handsonnetwork.org/volunteers http://www.generationon.org/ http://www.allforgood.org/ http://www.do-it.org.uk/ http://vinspired.com/ Also on Mobile Do Some Good Network by Orange:http://itunes.apple.com/gb/app/do-some-good-bite-size-volunteering/id421658498
Social Networking Useful Links for nonprofits http://www.google.com/nonprofits/videos.html http://googlefornonprofits.blogspot.co.uk/ http://www.facebook.com/nonprofits?v=app_170371 75766 https://facebook-inc.box.com/shared/tgft7ujmsp http://www.youtube.com/nonprofits http://www.hope140.com http://www.casefoundation.org/topic/social-media
Brands that use Social Media for Social Good Very Good Starbuckshttp://www.votegivegrow.com/ Pepsi Refreshhttp://www.refresheverything.com/
Thank youPlease get in touch if you want to discuss howcan we help to enhance your presence online.Sevil Ozer Cresposevil@mavad.co.uk0778 951 2984Visit our website for more information.www.mavdig.co.uk