Women: The Ultimate Social   Media Influencers
Part 1 of 2 in  Women: The Ultimate Social Media            InfluencersWomen - why they are powerful social media influencer...
Presenters Brienne Torley         Paul Mulko(Community Manager)   (Process Manager)
Objectives  We will show you how to:1)	 How to identify Your social media influencers2)	 The Value of Your social media infl...
2 Part SeriesPart 1: Women - why they are powerful socialmedia influencers - and naturally “made” for it!Part 2: Case Study...
What is It?Identify & Track the economic impact of influencers on YOUR brand.Generate & Track Social Lift.Quick SEO landing...
What are Social Media             Influencers?{The 20% of your customers who actually bring 80% of the responders to       ...
Social Networking Category Reach by Worldwide          Region for Females & Males                                   May 20...
Women as Decision Makers   - Women consider various viewpoints, pulled from multiple sources,     - think puzzle pieces th...
A Woman’s thought process mirrors an                Influencer’s Interactions-Women multi-track when making decisions-They ...
Women Consumers &      Social Media-Women have become the most prolific of these social mediainfluencers.-Women represent 85...
Women:The Social Media Influencers   “Women talk about brands they like, with a full 96%  recommending products they like t...
LINKEDIN STATISTICS  •	 Average Age: 41  •	 Household Income: $109,703  •	 LinkedIn Users: Approximately 90,000,000 as of ...
FACEBOOK FACTSPeople on Facebook:  •	 More than 600 million active users  •	 57% of Facebook users are Female  •	 50% of a...
“ … globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By      2014, women wi...
Questions? Please contact Brienne Torley atbtorley@whitecloudmarketing.com
Women: The Ultimate Social Media Influencers Part 1of 2
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Women: The Ultimate Social Media Influencers Part 1of 2

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  • Women: The Ultimate Social Media Influencers Part 1of 2

    1. 1. Women: The Ultimate Social Media Influencers
    2. 2. Part 1 of 2 in Women: The Ultimate Social Media InfluencersWomen - why they are powerful social media influencers - and naturally “made” for it!
    3. 3. Presenters Brienne Torley Paul Mulko(Community Manager) (Process Manager)
    4. 4. Objectives We will show you how to:1) How to identify Your social media influencers2) The Value of Your social media influencers, with real case studies3) How to increase Social Lift on your social media marketing campaign
    5. 5. 2 Part SeriesPart 1: Women - why they are powerful socialmedia influencers - and naturally “made” for it!Part 2: Case Study - Girls Night Out -ColioWines.A great example of how women are influencingbrand campaigns and disseminating brandawareness.
    6. 6. What is It?Identify & Track the economic impact of influencers on YOUR brand.Generate & Track Social Lift.Quick SEO landing pages for A/B testing.Utilize tools to generate landing pages and responses.Create & Manage Facebook contests.
    7. 7. What are Social Media Influencers?{The 20% of your customers who actually bring 80% of the responders to every marketing program!}Influencers are a part of everyday life, including your social media marketing campaigns - it’s your choice to identify & engage them...or not...
    8. 8. Social Networking Category Reach by Worldwide Region for Females & Males May 2010 Total Audience, Age 15+ - Home & Work Locations Source: comScore Media Matrix Area Females Males Worldwide 75.8% 67.7% Latin America 94.1% 91.9% North America 91.0% 87.5% Europe 85.6% 80.6% Asia Pacific 54.9% 50.7%
    9. 9. Women as Decision Makers - Women consider various viewpoints, pulled from multiple sources, - think puzzle pieces that form a succinct puzzle, - a conclusion (both positive & negative) is then made.- Think of a spider web - The initial idea or product is in the centre, with the variouspermutations, worries and queries spiking out in a wide circle, forming a web ofconnections and ideas, all beginning from a central idea. - It may take women longer to make a decision, but once they do, it is a well-thought outone indeed.
    10. 10. A Woman’s thought process mirrors an Influencer’s Interactions-Women multi-track when making decisions-They disseminate the information on a brand or product to others, who then pass iton to people in the network - creating SOCIAL LIFT{80% of people are more likely to trust the opinion of a friend, as opposed to 20% who trust a brand.}-Sharing is not only seen as a way to pass on the information to others, but also a wayto establish close relationships.
    11. 11. Women Consumers & Social Media-Women have become the most prolific of these social mediainfluencers.-Women represent 85% of all consumer purchases,-Women comprise 63% of key social network membership,-Women pass an average of 83 word of mouth conversations aboutbrands/products each week,-Women are influenced by word of mouth in purchase decisions moreprofoundly than men (53% vs. 45%).
    12. 12. Women:The Social Media Influencers “Women talk about brands they like, with a full 96% recommending products they like to others. This is an audience that every brand needs to connect with. Ifmarketing to women isn’t already a priority for your brand, it should be”. - The New York Times
    13. 13. LINKEDIN STATISTICS • Average Age: 41 • Household Income: $109,703 • LinkedIn Users: Approximately 90,000,000 as of January 2011 in which 14,000,000 of it are Small- Business People. • Female Users: 36% • Household Income $100k+ 53.5% • College Grad/Post Grad: 80.1% • Business Decision Maker: 49% • 50% Are Business Decision Makers in Their CompaniesTWITTER STATISTICS • Twitter now has approximately 195,000,000+  registered users • 59% Twitter users are Women. • New users are signing up at the rate of 300,000 per day. • 180 million unique visitors come to the site every month. • 75% of Twitter traffic comes from outside Twitter.com (i.e. via third party applications.) • Twitter’s search engine receives around 600 million search queries per daySource: http://www.huffingtonpost.com/2010/04/14/twitter-user-statistics-r_n_537992.htmlSource: http://www.linkedstrategies.com/blog/linkedin-stats-why-you-must-master-linkedin.htm
    14. 14. FACEBOOK FACTSPeople on Facebook: • More than 600 million active users • 57% of Facebook users are Female • 50% of active users log on to Facebook in any given day • Average user has 130 friends • People spend over 500 billion minutes per month on FacebookActivity on Facebook • There are over 160 million objects that people interact with (pages, groups and events) • Average user is connected to 60 pages, groups and events • Average user creates 70 pieces of content each month • More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
    15. 15. “ … globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion. ” -Boston Consulting Group
    16. 16. Questions? Please contact Brienne Torley atbtorley@whitecloudmarketing.com
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