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2012 Social Media Mega-Trends

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What are the social media mega trends for 2012? We discuss the power of the Internet as a communication tool, as well as social media as a marketing tool for every business in 2012.

What are the social media mega trends for 2012? We discuss the power of the Internet as a communication tool, as well as social media as a marketing tool for every business in 2012.

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  • Transcript

    • 1. MegaTrends
    • 2. Mega MEG Tr A endsTrends
    • 3. Presenters Brienne Torley Tim MischukCommunity Media Manager Mavensocial.com President
    • 4. Agenda1) Introduction: Who we are2) Mega-Trends3) Data Roadmap4) MavenSocial Demo5) Questions and Answers Mavensocial.com
    • 5. Population: 7B Mavensocial.com
    • 6. Population: 7B Mavensocial.com
    • 7. Population: 7BIn Developing countries 50% of the population is under 25 Mavensocial.com
    • 8. Internet: Mavensocial.com
    • 9. Internet: 2B online Mavensocial.com
    • 10. Internet: 2B online Mavensocial.com
    • 11. Internet: 2B onlineWorld’s largestdistribution channel Mavensocial.com
    • 12. Social Media: Mavensocial.com
    • 13. Social Media: 1B connected Mavensocial.com
    • 14. Social Media: 1B connected Digital Relationships Mavensocial.com
    • 15. Social Media: 1B connected Digital RelationshipsLargest Community of trackable digital relationship in history. Mavensocial.com
    • 16. Social Media: 1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media. Mavensocial.com
    • 17. Social Media: 1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media.Coca-cola has 37M likes, Mavensocial.com
    • 18. Social Media: 1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media.Coca-cola has 37M likes, translates to over 700M potential connections. Mavensocial.com
    • 19. Social Media: 1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media.Coca-cola has 37M likes, translates to over 700M potential connections. Mavensocial.com
    • 20. Mavensocial.com
    • 21. Analytics & Data = Success Mavensocial.com
    • 22. Analytics & Data = Success In a sampling of top VC’s: Mavensocial.com
    • 23. Analytics & Data = Success In a sampling of top VC’s: the #1 determinant of success over the past 10 years was how companies used data to predict outcomes Mavensocial.com
    • 24. Marketing Channel Metrics 95 53 55 55 45 22 20 9Analytics & Data = 0:00 2:00 3:00 4:00 Success In a sampling of top VC’s: the #1 determinant of success over the past 10 years was how companies used data to predict outcomes Mavensocial.com
    • 25. Marketing Channel Metrics 95 Blogger Conversion Rate 53 55 55 45 22 20 9Analytics & Data = 0:00 2:00 3:00 4:00 Success In a sampling of top VC’s: the #1 determinant of success over the past 10 years was how companies used data to predict outcomes Mavensocial.com
    • 26. Marketing Channel Metrics 95 Blogger Conversion Rate 53 55 55 45 22 20 email Conversion rate 9Analytics & Data = 0:00 2:00 3:00 4:00 Success In a sampling of top VC’s: the #1 determinant of success over the past 10 years was how companies used data to predict outcomes Mavensocial.com
    • 27. Fastest Market Cap: Mavensocial.com
    • 28. Fastest Market Cap: $100B Mavensocial.com
    • 29. Fastest Market Cap: $100B Fastest growing Company Ever. Mavensocial.com
    • 30. Fastest Market Cap: $100B Fastest growing Company Ever. GROUPON Mavensocial.com
    • 31. Fastest Market Cap: $100B Fastest growing Company Ever. GROUPON Uses a revenue share model + Data to shorten sales cycle & achieve success Mavensocial.com
    • 32. Mavensocial.com
    • 33. MavenSocial leverages trends Mavensocial.com
    • 34. MavenSocial leverages trends • Internet distribution Mavensocial.com
    • 35. MavenSocial leverages trends • Internet distribution • Utilizes Social Media to share messaging Peer to peer Mavensocial.com
    • 36. MavenSocial leverages trends • Internet distribution • Utilizes Social Media to share messaging Peer to peer • data/analytics to understand economic impact (ROI) of marketing campaigns Mavensocial.com
    • 37. MavenSocial leverages trends • Internet distribution • Utilizes Social Media to share messaging Peer to peer • data/analytics to understand economic impact (ROI) of marketing campaigns • Uses a pilot then to revenue share model to reduce sales cycle and enhance revenue Mavensocial.com
    • 38. JOIN USContact details Mavensocial.com
    • 39. JOIN US facebook.com /mavensocialContact details Twitter/mavensocial.com Mavensocial.com

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