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MavenSocial: Peer-to-Peer Sharing
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MavenSocial: Peer-to-Peer Sharing

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This presentation brought to you by MavenSocial will show you: …

This presentation brought to you by MavenSocial will show you:

1) Peer-to-Peer advertising (Digital) vs. Traditional advertising

2) The importance of peer-to-peer sharing via social media

3) Industry examples
a. Procter & Gamble
b. Nike

Published in Business , News & Politics
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Transcript

  • 1. Peer-to-Peer Sharing
  • 2. Peer-to-Peer Sharing Sharing
  • 3. Agenda1) Introduction: Who we are2) Peer-to-Peer advertising (Digital) vs. Traditional advertising3) The importance of peer-to-peer sharing via social media4) Industry examples a. Procter & Gamble b. Nike5) Questions and Answers Mavensocial.com
  • 4. PresenterBrienne TorleyCommunity Media Manager Mavensocial.com
  • 5. Mavensocial.com
  • 6. MavenSocial Leverages Peer-to-Peer Sharing Mavensocial.com
  • 7. MavenSocial Leverages Peer-to-Peer Sharing • Internet distribution Mavensocial.com
  • 8. MavenSocial Leverages Peer-to-Peer Sharing • Internet distribution • Utilizes Social Media to share messaging Peer to peer Mavensocial.com
  • 9. MavenSocial Leverages Peer-to-Peer Sharing • Internet distribution • Utilizes Social Media to share messaging Peer to peer • Data/analytics to understand economic impact (ROI) of marketing campaigns Mavensocial.com
  • 10. MavenSocial Leverages Peer-to-Peer Sharing • Internet distribution • Utilizes Social Media to share messaging Peer to peer • Data/analytics to understand economic impact (ROI) of marketing campaigns • Uses a pilot then to revenue share model to reduce sales cycle and enhance revenue Mavensocial.com
  • 11. Traditional MarketingTV, radio, and print1-2% conversion rateUnilateral - Share with 1 Mavensocial.com
  • 12. Traditional MarketingTV, radio, and print1-2% conversion rateUnilateral - Share with 1 Mavensocial.com
  • 13. Traditional
  • 14. Digital
  • 15. Traditional vs Digital Wealth Transfer Facebook: 800M users 1 to 200+ interactions = 16T connections $100B FaceBook IPO $10B Groupon valuation 2008 +/- $15 Trillion Downturn 1 to 1 interactions Mavensocial.com
  • 16. Population: 7B Mavensocial.com
  • 17. Population: 7B Mavensocial.com
  • 18. Population: 7BIn Developing countries 50% of the population is under 25 Mavensocial.com
  • 19. Internet: Mavensocial.com
  • 20. Internet: 2B online Mavensocial.com
  • 21. Internet: 2B online Mavensocial.com
  • 22. Internet: 2B onlineWorld’s largest distributionchannel Mavensocial.com
  • 23. Social Media: Mavensocial.com
  • 24. Social Media:1B connected Mavensocial.com
  • 25. Social Media:1B connected Digital Relationships Mavensocial.com
  • 26. Social Media:1B connected Digital RelationshipsLargest Community of trackable digital relationship in history. Mavensocial.com
  • 27. Social Media:1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media. Mavensocial.com
  • 28. Social Media:1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media. Coca-cola has 37M likes, Mavensocial.com
  • 29. Social Media:1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media. Coca-cola has 37M likes, translates to over 700M potential connections. Mavensocial.com
  • 30. Social Media:1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media. Coca-cola has 37M likes, translates to over 700M potential connections. Mavensocial.com
  • 31. Social Media InfluencersThe 20% of your customers who bring 80% of the responders to most marketing programs! Source Mavensocial.com
  • 32. Social Media InfluencersThe 20% of your customers who bring 80% of the responders to most marketing programs! Mass Connectors Source Mavensocial.com
  • 33. Social Media InfluencersThe 20% of your customers who bring 80% of the responders to most marketing programs! Mass Connectors Mass Mavens Source Mavensocial.com
  • 34. Social Media Influencers The 20% of your customers who bring 80% of the responders to most marketing programs!Trust Mass Connectors Mass Mavens Source Mavensocial.com
  • 35. Social Media Influencers The 20% of your customers who bring 80% of the responders to most marketing programs!Trust Mass Connectors Mass Mavens Scale Source Mavensocial.com
  • 36. Social Media Influencers The 20% of your customers who bring 80% of the responders to most marketing programs!Trust Mass Connectors Mass MavensRelevancy Scale Source Mavensocial.com
  • 37. Social Media Influencers The 20% of your customers who bring 80% of the responders to most marketing programs!Trust Influence Mass Connectors Mass MavensRelevancy Scale Source Mavensocial.com
  • 38. Social Media - Peer-to-Peer Sharing “It’s a people driven economy, stupid.” - Erik QualmanTrack economic impact ofpeer-to-peer sharingSocial Media InfluencersShare with 1 - share with 10 = Social Lift Mavensocial.com
  • 39. Brand Influencers: Maven Economic Impact Track individual Influencers and their interaction with the brand. Measure & track each Influencers social reach Measure & track actual influencer activity associated with campaign especially economic impact Influencer analytics provides data to predict future outcomes Mavensocial.com
  • 40. Brand Influencers: Maven Economic Impact Track individual Influencers and their interaction with the brand. Measure & track each Influencers social reach Measure & track actual influencer activity associated with campaign especially economic impact Influencer analytics provides data to predict future outcomes Mavensocial.com
  • 41. Brand Influencers: Maven Economic Impact Track individual Influencers and their interaction with the brand. Measure & track each Influencers social reach Measure & track actual influencer activity associated with campaign especially economic impact Influencer analytics provides data to predict future outcomes Mavensocial.com
  • 42. MavenSocial Campaign ExampleSocial sharing:Conversions to Opt-in29% of the campaignFacebook and Googleads account for only 5%. Mavensocial.com
  • 43. MavenSocial Campaign ExampleSocial sharing:Conversions to Opt-in29% of the campaignFacebook and Googleads account for only 5%. Mavensocial.com
  • 44. Procter & Gamble$10 billion annual add budgetNow to lay-off 1,600 staffersCEO, Robert MacDonald told Wall Street analysts that he would have to “moderate” his ad budgetbecause Facebook and Google can be “more efficient” than traditional mediaExample: P&G’s Old Spice Commercial Article Source Mavensocial.com
  • 45. Procter & Gamble$10 billion annual add budgetNow to lay-off 1,600 staffersCEO, Robert MacDonald told Wall Street analysts that he would have to “moderate” his ad budgetbecause Facebook and Google can be “more efficient” than traditional mediaExample: P&G’s Old Spice Commercial Article Source Mavensocial.com
  • 46. Nike Digital SportGoal: develop devices and technologies that allow users to track their personal statistics.Nike+ running sensor, performance-tracking tool5 million runners now log on to Nike to check their performance.Bottom Line: Build an online community - shifting marketing prioritiesWhen was the last time you saw a Nike TV or magazine commercial? Article Source Mavensocial.com
  • 47. Nike Digital SportGoal: develop devices and technologies that allow users to track their personal statistics.Nike+ running sensor, performance-tracking tool5 million runners now log on to Nike to check their performance.Bottom Line: Build an online community - shifting marketing prioritiesWhen was the last time you saw a Nike TV or magazine commercial? Article Source Mavensocial.com
  • 48. Overall6 Key Findings:1) Professional decision-making is becoming more social - social media peer groups2) The “Big Three” have emerged as leading professional networks: LinkedIn, Facebook & Twitter3) Professional networks are emerging as decision-support tools4) Professionals trust online information as much as information gotten in-person5) Reliance on web-based professional networks and online communities have increased significantly6) Social media use patterns are not pre-determined by age or organizational affiliation*Study: Forrester Peer Influence Analysis (PIA) Source Mavensocial.com
  • 49. JOIN USContact details Mavensocial.com
  • 50. JOIN US facebook.com /mavensocialContact details Twitter/mavensocial.com Mavensocial.com