Peer-to-Peer  Sharing
Peer-to-Peer   Sharing  Sharing
Agenda1) Introduction: Who we are2) Peer-to-Peer advertising (Digital) vs. Traditional advertising3) The importance of pee...
PresenterBrienne TorleyCommunity Media Manager        Mavensocial.com
Mavensocial.com
MavenSocial Leverages Peer-to-Peer Sharing                   Mavensocial.com
MavenSocial Leverages Peer-to-Peer Sharing                               • Internet distribution                   Mavenso...
MavenSocial Leverages Peer-to-Peer Sharing                               • Internet distribution                          ...
MavenSocial Leverages Peer-to-Peer Sharing                               • Internet distribution                          ...
MavenSocial Leverages Peer-to-Peer Sharing                               • Internet distribution                          ...
Traditional MarketingTV, radio, and print1-2% conversion rateUnilateral - Share with 1                               Maven...
Traditional MarketingTV, radio, and print1-2% conversion rateUnilateral - Share with 1                               Maven...
Traditional
Digital
Traditional vs Digital Wealth Transfer                  Facebook: 800M users                  1 to 200+ interactions      ...
Population: 7B    Mavensocial.com
Population: 7B    Mavensocial.com
Population: 7BIn Developing countries 50% of the population is under 25                 Mavensocial.com
Internet:            Mavensocial.com
Internet: 2B   online                        Mavensocial.com
Internet: 2B   online                        Mavensocial.com
Internet: 2B             onlineWorld’s largest distributionchannel                                  Mavensocial.com
Social Media:          Mavensocial.com
Social Media:1B            connected         Mavensocial.com
Social Media:1B            connected        Digital    Relationships         Mavensocial.com
Social Media:1B                   connected                     Digital                 RelationshipsLargest Community of ...
Social Media:1B                  connected                               Digital                           Relationships  ...
Social Media:1B                  connected                               Digital                           Relationships  ...
Social Media:1B                  connected                               Digital                           Relationships  ...
Social Media:1B                  connected                               Digital                           Relationships  ...
Social Media InfluencersThe 20% of your customers who bring 80% of the responders               to most marketing programs!...
Social Media InfluencersThe 20% of your customers who bring 80% of the responders               to most marketing programs!...
Social Media InfluencersThe 20% of your customers who bring 80% of the responders               to most marketing programs!...
Social Media Influencers        The 20% of your customers who bring 80% of the responders                       to most mar...
Social Media Influencers        The 20% of your customers who bring 80% of the responders                       to most mar...
Social Media Influencers            The 20% of your customers who bring 80% of the responders                           to ...
Social Media Influencers            The 20% of your customers who bring 80% of the responders                           to ...
Social Media - Peer-to-Peer Sharing                    “It’s a people driven economy, stupid.” - Erik QualmanTrack economi...
Brand Influencers: Maven Economic Impact               Track individual Influencers and their interaction with the brand.   ...
Brand Influencers: Maven Economic Impact               Track individual Influencers and their interaction with the brand.   ...
Brand Influencers: Maven Economic Impact               Track individual Influencers and their interaction with the brand.   ...
MavenSocial Campaign ExampleSocial sharing:Conversions to Opt-in29% of the campaignFacebook and Googleads account for only...
MavenSocial Campaign ExampleSocial sharing:Conversions to Opt-in29% of the campaignFacebook and Googleads account for only...
Procter & Gamble$10 billion annual add budgetNow to lay-off 1,600 staffersCEO, Robert MacDonald told Wall Street analysts ...
Procter & Gamble$10 billion annual add budgetNow to lay-off 1,600 staffersCEO, Robert MacDonald told Wall Street analysts ...
Nike Digital SportGoal: develop devices and technologies that allow users to track their personal statistics.Nike+ running...
Nike Digital SportGoal: develop devices and technologies that allow users to track their personal statistics.Nike+ running...
Overall6 Key Findings:1) Professional decision-making is becoming more social - social media peer groups2) The “Big Three”...
JOIN USContact details         Mavensocial.com
JOIN US                               facebook.com /mavensocialContact details                               Twitter/maven...
MavenSocial: Peer-to-Peer Sharing
MavenSocial: Peer-to-Peer Sharing
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MavenSocial: Peer-to-Peer Sharing

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This presentation brought to you by MavenSocial will show you:

1) Peer-to-Peer advertising (Digital) vs. Traditional advertising

2) The importance of peer-to-peer sharing via social media

3) Industry examples
a. Procter & Gamble
b. Nike

Published in: Business, News & Politics
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  • MavenSocial: Peer-to-Peer Sharing

    1. 1. Peer-to-Peer Sharing
    2. 2. Peer-to-Peer Sharing Sharing
    3. 3. Agenda1) Introduction: Who we are2) Peer-to-Peer advertising (Digital) vs. Traditional advertising3) The importance of peer-to-peer sharing via social media4) Industry examples a. Procter & Gamble b. Nike5) Questions and Answers Mavensocial.com
    4. 4. PresenterBrienne TorleyCommunity Media Manager Mavensocial.com
    5. 5. Mavensocial.com
    6. 6. MavenSocial Leverages Peer-to-Peer Sharing Mavensocial.com
    7. 7. MavenSocial Leverages Peer-to-Peer Sharing • Internet distribution Mavensocial.com
    8. 8. MavenSocial Leverages Peer-to-Peer Sharing • Internet distribution • Utilizes Social Media to share messaging Peer to peer Mavensocial.com
    9. 9. MavenSocial Leverages Peer-to-Peer Sharing • Internet distribution • Utilizes Social Media to share messaging Peer to peer • Data/analytics to understand economic impact (ROI) of marketing campaigns Mavensocial.com
    10. 10. MavenSocial Leverages Peer-to-Peer Sharing • Internet distribution • Utilizes Social Media to share messaging Peer to peer • Data/analytics to understand economic impact (ROI) of marketing campaigns • Uses a pilot then to revenue share model to reduce sales cycle and enhance revenue Mavensocial.com
    11. 11. Traditional MarketingTV, radio, and print1-2% conversion rateUnilateral - Share with 1 Mavensocial.com
    12. 12. Traditional MarketingTV, radio, and print1-2% conversion rateUnilateral - Share with 1 Mavensocial.com
    13. 13. Traditional
    14. 14. Digital
    15. 15. Traditional vs Digital Wealth Transfer Facebook: 800M users 1 to 200+ interactions = 16T connections $100B FaceBook IPO $10B Groupon valuation 2008 +/- $15 Trillion Downturn 1 to 1 interactions Mavensocial.com
    16. 16. Population: 7B Mavensocial.com
    17. 17. Population: 7B Mavensocial.com
    18. 18. Population: 7BIn Developing countries 50% of the population is under 25 Mavensocial.com
    19. 19. Internet: Mavensocial.com
    20. 20. Internet: 2B online Mavensocial.com
    21. 21. Internet: 2B online Mavensocial.com
    22. 22. Internet: 2B onlineWorld’s largest distributionchannel Mavensocial.com
    23. 23. Social Media: Mavensocial.com
    24. 24. Social Media:1B connected Mavensocial.com
    25. 25. Social Media:1B connected Digital Relationships Mavensocial.com
    26. 26. Social Media:1B connected Digital RelationshipsLargest Community of trackable digital relationship in history. Mavensocial.com
    27. 27. Social Media:1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media. Mavensocial.com
    28. 28. Social Media:1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media. Coca-cola has 37M likes, Mavensocial.com
    29. 29. Social Media:1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media. Coca-cola has 37M likes, translates to over 700M potential connections. Mavensocial.com
    30. 30. Social Media:1B connected Digital Relationships Largest Community of trackable digital relationship in history.Ages under 25 work in Social Media Ages over 25 communicate in Social Media. Coca-cola has 37M likes, translates to over 700M potential connections. Mavensocial.com
    31. 31. Social Media InfluencersThe 20% of your customers who bring 80% of the responders to most marketing programs! Source Mavensocial.com
    32. 32. Social Media InfluencersThe 20% of your customers who bring 80% of the responders to most marketing programs! Mass Connectors Source Mavensocial.com
    33. 33. Social Media InfluencersThe 20% of your customers who bring 80% of the responders to most marketing programs! Mass Connectors Mass Mavens Source Mavensocial.com
    34. 34. Social Media Influencers The 20% of your customers who bring 80% of the responders to most marketing programs!Trust Mass Connectors Mass Mavens Source Mavensocial.com
    35. 35. Social Media Influencers The 20% of your customers who bring 80% of the responders to most marketing programs!Trust Mass Connectors Mass Mavens Scale Source Mavensocial.com
    36. 36. Social Media Influencers The 20% of your customers who bring 80% of the responders to most marketing programs!Trust Mass Connectors Mass MavensRelevancy Scale Source Mavensocial.com
    37. 37. Social Media Influencers The 20% of your customers who bring 80% of the responders to most marketing programs!Trust Influence Mass Connectors Mass MavensRelevancy Scale Source Mavensocial.com
    38. 38. Social Media - Peer-to-Peer Sharing “It’s a people driven economy, stupid.” - Erik QualmanTrack economic impact ofpeer-to-peer sharingSocial Media InfluencersShare with 1 - share with 10 = Social Lift Mavensocial.com
    39. 39. Brand Influencers: Maven Economic Impact Track individual Influencers and their interaction with the brand. Measure & track each Influencers social reach Measure & track actual influencer activity associated with campaign especially economic impact Influencer analytics provides data to predict future outcomes Mavensocial.com
    40. 40. Brand Influencers: Maven Economic Impact Track individual Influencers and their interaction with the brand. Measure & track each Influencers social reach Measure & track actual influencer activity associated with campaign especially economic impact Influencer analytics provides data to predict future outcomes Mavensocial.com
    41. 41. Brand Influencers: Maven Economic Impact Track individual Influencers and their interaction with the brand. Measure & track each Influencers social reach Measure & track actual influencer activity associated with campaign especially economic impact Influencer analytics provides data to predict future outcomes Mavensocial.com
    42. 42. MavenSocial Campaign ExampleSocial sharing:Conversions to Opt-in29% of the campaignFacebook and Googleads account for only 5%. Mavensocial.com
    43. 43. MavenSocial Campaign ExampleSocial sharing:Conversions to Opt-in29% of the campaignFacebook and Googleads account for only 5%. Mavensocial.com
    44. 44. Procter & Gamble$10 billion annual add budgetNow to lay-off 1,600 staffersCEO, Robert MacDonald told Wall Street analysts that he would have to “moderate” his ad budgetbecause Facebook and Google can be “more efficient” than traditional mediaExample: P&G’s Old Spice Commercial Article Source Mavensocial.com
    45. 45. Procter & Gamble$10 billion annual add budgetNow to lay-off 1,600 staffersCEO, Robert MacDonald told Wall Street analysts that he would have to “moderate” his ad budgetbecause Facebook and Google can be “more efficient” than traditional mediaExample: P&G’s Old Spice Commercial Article Source Mavensocial.com
    46. 46. Nike Digital SportGoal: develop devices and technologies that allow users to track their personal statistics.Nike+ running sensor, performance-tracking tool5 million runners now log on to Nike to check their performance.Bottom Line: Build an online community - shifting marketing prioritiesWhen was the last time you saw a Nike TV or magazine commercial? Article Source Mavensocial.com
    47. 47. Nike Digital SportGoal: develop devices and technologies that allow users to track their personal statistics.Nike+ running sensor, performance-tracking tool5 million runners now log on to Nike to check their performance.Bottom Line: Build an online community - shifting marketing prioritiesWhen was the last time you saw a Nike TV or magazine commercial? Article Source Mavensocial.com
    48. 48. Overall6 Key Findings:1) Professional decision-making is becoming more social - social media peer groups2) The “Big Three” have emerged as leading professional networks: LinkedIn, Facebook & Twitter3) Professional networks are emerging as decision-support tools4) Professionals trust online information as much as information gotten in-person5) Reliance on web-based professional networks and online communities have increased significantly6) Social media use patterns are not pre-determined by age or organizational affiliation*Study: Forrester Peer Influence Analysis (PIA) Source Mavensocial.com
    49. 49. JOIN USContact details Mavensocial.com
    50. 50. JOIN US facebook.com /mavensocialContact details Twitter/mavensocial.com Mavensocial.com
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