Social Media 101 Final 070909

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A basic overview of social media networks and their value for business executives

A basic overview of social media networks and their value for business executives

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  • As of May 2009, it had more than 20 million registered users, spanning 150 industries.
  • Success Tips:   Rotate bloggers for different perspectives Create a regular update schedule (one blogger per week?) Shape the conversation - determine key messages and share BPG's POV Generate awareness for the "softer side" of BPG Generate awareness of and share industry conference news and breaking trends via the blog 

Transcript

  • 1. Social Media 101 A Tutorial for Executives www.mavenagency.com
  • 2.
    • Social media is an umbrella term that defines that various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.*
    • A social network is a group of people of that are members of a community for the purpose of connecting, learning and interacting within the context of a shared interest
    • *http://www.wikipedia.org
    What is social media?
  • 3. What is social media?
    • Allows people to connect and form personal and business relationships
    • People are connecting with each other - not brands
    • The conversation is happening - with or without you!
  • 4. What is Social Media?
    • Blogs & Micro Blogs
    • Online Chat
    • RSS
    • Widgets
    • Social Networks
    • Social Bookmarks
    • Message Boards
    • Podcasts
    • Video Sharing Sites
    • Photo Sharing Sites
    • Virtual Worlds
    • Wikis
  • 5. Who uses Social Media?
    • Social Networks and Blogs are now used MORE than Email:
    • Twitter = >5M users
    • Linked In = >40M Professionals
    • Facebook = > 300 million users
    • Facebook’s fastest growing demographic s are aged 35+
  • 6. What do they use it for?
  • 7. What are the benefits of Social Media?
    • Targeted increase of website traffic
    • Creating positive brand association
    • Growing brand awareness
    • Conversions and sales
    • Control of the search results
    • Business development
    • More loyal users
    • People prefer doing business with those they know!
  • 8. Recommendations & Suggested strategies How can Executives use Social Media?
  • 9. How can businesses use social media? Executive Positioning:   Demonstrate thought leadership and become an expert Sales and Marketing:  Post links to press releases, company news, relevant community news, speaking events Human Resources:  Prescreen candidates on LinkedIn; foster better internal communications through internal communities Market Research:  "Listen" and gain insight into trends or opportunities Community Relations:  Raise awareness for community relations projects and corporate giving initiatives
  • 10. What are business uses for...?
    •   : Company profiles, groups, answers
    • : Company pages, fan pages, groups, widgets
    •   : Micro blogging with 140 characters or less. Search and attract followers, send updates of value to your community
    • : Video marketing, event marketing, fundraising opportunities, product demonstrations
    • : Demonstrate thought leadership, create expert positioning, help connect with customers, generate media interest
    • : Internal social network to identify employee issues, communicate news, build relationships
  • 11.
    • Why Linked-in?
    • Recruiting
    • Expert positioning
    • Expand contacts
    • Get PR visibility
    • Reinforce business brand
    • Conduct market research
    • Integrates with Wordpress, slide share and RSS
  • 12.
    • Why Facebook?
    • Why Facebook?
    • Facebook fan pages & groups industry groups allow for easily sharing content
    • Paid Demographic targeting: Facebook ads
    • Distribute Company news instantly into your company “fans” news feed
    • Connect with media and other industry related groups
    • Set up corporate fundraising pages for charitable initiatives
  • 13.
    • Why twitter?
    • Largest growing social media tool
    • Create your name @yourbusiness name (brand recognition)
    • Discover industry trends
    • Drive traffic to web site and create face-to-face networking opportunities (“tweet ups”)
    • Request instant feedback
    • Build connections & reach prospects
  • 14. Video, Presentation & Photo Sharing
    • Why YouTube, SlideShare & Flickr?
    • Video is the #1 online activity among internet users
      • 77%* of internet users watch video online - businesses can take advantage!
    • Use interactive media to promote
      • Presentations, speaking engagements and panels
      • Share videos and photos of recent community fundraisers and events to increase participation for next year
      • Use video and photos to promote product demos
      • *Source: Media Post News, July 7, 2009
  • 15. Blogs
    • Why a Blog?
    • Create thought leadership opportunities by positioning executives as experts
    • Shape the conversation - determine key messages and share company Point-of-view
    • Generate awareness for the "softer side" of a corporation
    • Generate leads and referrals
    • Attract media opportunities
    • Increase search engine ranking
  • 16. How to start a blog?
  • 17. Linking Your Content RSS
  • 18. RSS: Creating content RSS makes it easy to maintain social media
    • HOW?
    • Integrate RSS Feeds into all social media platforms
    • Identify relevant RSS feeds to generate content for your blog, Facebook, Linked-in and twitter accounts.
    • Follow your competitors and important industry news
  • 19. Example RSS Feeds
    • Blogs and blog comments
    • Web site updates
    • Slideshare presentations
    • Photos through Flickr
    • Events through Google Calendar
    • Press Releases and current news
    • Twitter updates
  • 20. Next Steps How do we get started?
  • 21.
    • Set clear, measurable objectives.  Is your objective to:
      • Drive traffic to the website?
      • Raise money?
      • Raise awareness around a speaking engagement? 
    • Target your audience:   who, what, where? 
    • Listen to the conversation
      • Follow on Twitter
      • Socialmention.com
      • Google Alerts
    • Set Guidelines
    How do we get started ? Do Your Homework:
  • 22.
    • Setup accounts at Facebook, twitter, linked-in, YouTube, etc.
    • Reserve your names now - you can always use them later
    • Allocate appropriate resources - Networks need regular maintenance to keep them valuable
    • Create content worth talking about
    • Link blogs and other social media accounts to your website to ensure seamless integration
    How do we get started ? Execute
  • 23. Measurement
    • Google Analytics
    • Facebook fans
    • Twitter Followers
    • Comments on blog
    • Web traffic
    • Number of media outlets engaged
    • Employee engagement
    • Blog entries
    • Feedburner
  • 24.
      • Transparency & authenticity
      • Develop relationships & encourage the conversations
      • Try to add value to your industry and community
      • Connect with the influencers / help them find you
      • For maximum ROI: “Build communities” instead of “doing communications”
    Tips for Social Media Success
  • 25. Discussion Contact Rebecca Devine for more information : [email_address] or 267-546-9009