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Social Media 101 Final 070909


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A basic overview of social media networks and their value for business executives

A basic overview of social media networks and their value for business executives

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  • As of May 2009, it had more than 20 million registered users, spanning 150 industries.
  • Success Tips:   Rotate bloggers for different perspectives Create a regular update schedule (one blogger per week?) Shape the conversation - determine key messages and share BPG's POV Generate awareness for the "softer side" of BPG Generate awareness of and share industry conference news and breaking trends via the blog 
  • Transcript

    • 1. Social Media 101 A Tutorial for Executives
    • 2.
      • Social media is an umbrella term that defines that various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.*
      • A social network is a group of people of that are members of a community for the purpose of connecting, learning and interacting within the context of a shared interest
      • *
      What is social media?
    • 3. What is social media?
      • Allows people to connect and form personal and business relationships
      • People are connecting with each other - not brands
      • The conversation is happening - with or without you!
    • 4. What is Social Media?
      • Blogs & Micro Blogs
      • Online Chat
      • RSS
      • Widgets
      • Social Networks
      • Social Bookmarks
      • Message Boards
      • Podcasts
      • Video Sharing Sites
      • Photo Sharing Sites
      • Virtual Worlds
      • Wikis
    • 5. Who uses Social Media?
      • Social Networks and Blogs are now used MORE than Email:
      • Twitter = >5M users
      • Linked In = >40M Professionals
      • Facebook = > 300 million users
      • Facebook’s fastest growing demographic s are aged 35+
    • 6. What do they use it for?
    • 7. What are the benefits of Social Media?
      • Targeted increase of website traffic
      • Creating positive brand association
      • Growing brand awareness
      • Conversions and sales
      • Control of the search results
      • Business development
      • More loyal users
      • People prefer doing business with those they know!
    • 8. Recommendations & Suggested strategies How can Executives use Social Media?
    • 9. How can businesses use social media? Executive Positioning:   Demonstrate thought leadership and become an expert Sales and Marketing:  Post links to press releases, company news, relevant community news, speaking events Human Resources:  Prescreen candidates on LinkedIn; foster better internal communications through internal communities Market Research:  "Listen" and gain insight into trends or opportunities Community Relations:  Raise awareness for community relations projects and corporate giving initiatives
    • 10. What are business uses for...?
      •   : Company profiles, groups, answers
      • : Company pages, fan pages, groups, widgets
      •   : Micro blogging with 140 characters or less. Search and attract followers, send updates of value to your community
      • : Video marketing, event marketing, fundraising opportunities, product demonstrations
      • : Demonstrate thought leadership, create expert positioning, help connect with customers, generate media interest
      • : Internal social network to identify employee issues, communicate news, build relationships
    • 11.
      • Why Linked-in?
      • Recruiting
      • Expert positioning
      • Expand contacts
      • Get PR visibility
      • Reinforce business brand
      • Conduct market research
      • Integrates with Wordpress, slide share and RSS
    • 12.
      • Why Facebook?
      • Why Facebook?
      • Facebook fan pages & groups industry groups allow for easily sharing content
      • Paid Demographic targeting: Facebook ads
      • Distribute Company news instantly into your company “fans” news feed
      • Connect with media and other industry related groups
      • Set up corporate fundraising pages for charitable initiatives
    • 13.
      • Why twitter?
      • Largest growing social media tool
      • Create your name @yourbusiness name (brand recognition)
      • Discover industry trends
      • Drive traffic to web site and create face-to-face networking opportunities (“tweet ups”)
      • Request instant feedback
      • Build connections & reach prospects
    • 14. Video, Presentation & Photo Sharing
      • Why YouTube, SlideShare & Flickr?
      • Video is the #1 online activity among internet users
        • 77%* of internet users watch video online - businesses can take advantage!
      • Use interactive media to promote
        • Presentations, speaking engagements and panels
        • Share videos and photos of recent community fundraisers and events to increase participation for next year
        • Use video and photos to promote product demos
        • *Source: Media Post News, July 7, 2009
    • 15. Blogs
      • Why a Blog?
      • Create thought leadership opportunities by positioning executives as experts
      • Shape the conversation - determine key messages and share company Point-of-view
      • Generate awareness for the "softer side" of a corporation
      • Generate leads and referrals
      • Attract media opportunities
      • Increase search engine ranking
    • 16. How to start a blog?
    • 17. Linking Your Content RSS
    • 18. RSS: Creating content RSS makes it easy to maintain social media
      • HOW?
      • Integrate RSS Feeds into all social media platforms
      • Identify relevant RSS feeds to generate content for your blog, Facebook, Linked-in and twitter accounts.
      • Follow your competitors and important industry news
    • 19. Example RSS Feeds
      • Blogs and blog comments
      • Web site updates
      • Slideshare presentations
      • Photos through Flickr
      • Events through Google Calendar
      • Press Releases and current news
      • Twitter updates
    • 20. Next Steps How do we get started?
    • 21.
      • Set clear, measurable objectives.  Is your objective to:
        • Drive traffic to the website?
        • Raise money?
        • Raise awareness around a speaking engagement? 
      • Target your audience:   who, what, where? 
      • Listen to the conversation
        • Follow on Twitter
        • Google Alerts
      • Set Guidelines
      How do we get started ? Do Your Homework:
    • 22.
      • Setup accounts at Facebook, twitter, linked-in, YouTube, etc.
      • Reserve your names now - you can always use them later
      • Allocate appropriate resources - Networks need regular maintenance to keep them valuable
      • Create content worth talking about
      • Link blogs and other social media accounts to your website to ensure seamless integration
      How do we get started ? Execute
    • 23. Measurement
      • Google Analytics
      • Facebook fans
      • Twitter Followers
      • Comments on blog
      • Web traffic
      • Number of media outlets engaged
      • Employee engagement
      • Blog entries
      • Feedburner
    • 24.
        • Transparency & authenticity
        • Develop relationships & encourage the conversations
        • Try to add value to your industry and community
        • Connect with the influencers / help them find you
        • For maximum ROI: “Build communities” instead of “doing communications”
      Tips for Social Media Success
    • 25. Discussion Contact Rebecca Devine for more information : [email_address] or 267-546-9009