10 Ways to Get Publicity for Your Resume Writing Business
Top 10 Ways to Get Publicity forYour Résumé Writing Business PRESENTED BY BRIDGET (WEIDE) BROOKS www.BeAResumeWriter.com
#1: Offer a PerspectiveTry a website like HARO (helpareporter.com) where youcan provide your expertise to reporters who needsources for their stories. Demonstrated expertise = credibility!
#2: Get InterviewedWhile you may not see yoursmiling face on CNN or ABCanytime soon, it doesn’t reallymatter.With new media, beinginterviewed on podcasts,blogs, and other websites canbe just as effective.
#3: Press ReleasesRegularly distributenewsworthy press releases toonline newswires and tospecific media outlets in yourarea.Consider paid press releasedistribution services too, likePR Web, 24-7 Press Release,and eReleases.
#4: Publish Your Own News In addition to distributing press releases, keep an up-to-date media section on your own website. Publish your press releases and other company updates.
#5: Showcase Your PublicityIn addition to posting yourcompany news, make sureyou also shows case anymedia coverage you’vereceived and any interviewsyou’ve done.It boosts your credibility andhelps media and others seethat you’re a newsworthysource.
Tip #6: Be Seen in Search EnginesReporters are constantlyscouring the Internet for asource for their next story.Make sure your content canbe found for importantkeyword phrases for yourniche.
#7: Submit Articles Many careers industry professionals write and distribute articles. Make sure you add submitting to in-print trade publications (like Résumé Writers’ Digest) and the Wall Street Journal Careers section to your distribution list.
#8: Be Active in Your CommunityBeing involved andcontributing to your communitygoes a long way toestablishing your reputationand growing awareness foryour business.Give and you’ll get back.
#9: Get Reviewed Having other people blog or write about your career services is priceless. Get your information products into the hands of influential writers, so they can create publicity for you.
#10: Get to Know ReportersJust like with anything in life, peopleoften turn to the people they know forhelp.Stay in touch with reporters you’vehelped in the past and connect withnew ones on social media.These relationships will help you keepa steady stream of publicity comingyour way.
Ready for More Publicity? Like these )ps? Become a Bronze member of BeAResumeWriter.com and visit the “Public Rela)ons Resources” page for more )ps & ideas.
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