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Sean Poulley   Social Business in the Cloud
 

Sean Poulley Social Business in the Cloud

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    Sean Poulley   Social Business in the Cloud Sean Poulley Social Business in the Cloud Presentation Transcript

    • IBM Cloud ForumApril 7, 2011 © 2011 IBM Corporation
    • Sean PoulleyVice President, IBM Social Business CloudSocial Business in the CloudGet Social. Do Business. © 2011 IBM Corporation
    • A Social Business embraces networks of people to createbusiness valueEngagedTransparentNimble Trust Security Compliance © 2011 IBM Corporation
    • IBM Defined Social Business A social business solves business problems faster, smarter -- by deepening client relationships, driving operational effectiveness and optimizing their workforce We defined this category in the market. We are the market leaders.IBM created the category 4 years ago (Lotus Connections – 2007) “first-ever social software platform for business “IBM brought it to the cloud 2 years ago (LotusLive - 2009) IBM is driving the revolution of Social Business. 2B people use the internet. IBM sees Social Business as a 100B OpportunityDriving New Markets and New Solution Spaces: Social Commerce, Web Analytics, EmployeeSentiment Analysis. IBM delivers social business today - to customers globally - large and small, across diverse industries © 2011 IBM Corporation
    • IBM Social Business and Collaboration SolutionsLeadingPortal – #1 in Worldwide Revenue from 2001 to 2009 *Leader in Forrester WAVE - Collaboration Platform**Gartner Magic Quadrant leader for Horizontal Portals; Social Software in the Workplace; & Web Conferencing ***Enterprise 2.0 “Smackdown in the Cloud” WinnerSymphony wins every relevant award for office productivity Growing M ore than Half of Fortune Global 100 Now use Lotus Notes/Domino -- 40% WW email market share** Over 100 million cumulative Lotus Notes and Domino licenses sold. 120M Sametime customers -- 30% of new customers are MS Outlook/Exchange users 2.8M seats of ConnectionsInnovating Lotus Live: Richest social/collaboration platform in the cloud -- On prem/cloud Notes/Domino hybrid optionConnections: The first enterprise Social Business frameworkProject Vulcan: A blueprint for the future of collaborationTraveller: Collaboration for the mobile professional - “...growing adoption of the IBM Lotus NotesTraveler offering IBM garnered the highest growth in business mobile email subscribers.” ***** Gartner DataQuest 2009 "Portal Products & User Interaction Tools", April, 2010** Forreser WAVEtm - Collaboration Platform 3Q/2009*** Gartner Magic Quadrant for Horizontal Portals, September, 2010; Gartner Magic Quadrant, Social Software in the Workplace, October, 2010; Gartner Magic Quadrantfor Web Conferencing, November, 2010 5**** IDC Worldwide Business Mobile Email 2010–2014 Forecast & 2009 Vendor Shares, Aug, 2010 © 2011 IBM Corporation
    • On a smarter planet the way people interact and what they know is changing Instrumented Smartphone shipments will outpace PCs by 2012 Interconnected Social networking accounts for 22% of all online time Intelligent The social data analytics opportunity will grow to 1 Zettabyte by 2011The explosion of new information, when integrated, analyzed, and acted upon using new types of intelligence, and new tools enables Social Business © 2011 IBM Corporation
    • The disruptions leading to Social Business Social Analytics Cloud 7 © 2011 IBM Corporation
    • Retaining customers is linked to increased profitability 2% increase in customer 95% of standout organizations retention has the same effect on will focus more on “getting closer to profits as cutting costs by 10% the customer” over the next 5 years. – IBM CEO Study 2010 5% reduction in customer defection rate can increase profits by 25-125%, depending on the industry Standout organizations are 57% more likely to allow their people to use Acquiring new customers can cost social and collaborative tools. 5x more than satisfying and retaining current customers – IBM CHRO Study 2010 © 2011 IBM Corporation
    • Getting Started in Social Business A Social Business Builds trusted relationships and increases sales through relevant Entry Point messages across all channels Traditional Business Drives brand advocacy through communities and dialog Push marketing viaMarketing, traditional channels Deepen clientCustomer Control over brand relationshipsService image and brand Shares insights to generate communication break-through ideas and speeds time to market, gaining market insight and readiness Drive Invest in R&D operationalProduct Generate new ideas effectiveness& Service internally Reaches out to professionalDevelopment Test ideas in market networks to respond faster with business decisions to new opportunities, saving money Workforce Email and phone basedOperations, communication optimizationHuman Knowledge kept in silosResources © 2011 IBM Corporation
    • Social Business TransformsThe Customer And Employee Experience Deepen client Drive operational Optimize your relationships effectiveness workforce Business to Customer Business to Business to Peer to Peer Business Employee “Exceptional Web Experience” “Exceptional Work Experience” Customers interacting with other customers and Employees interacting with self-forming, distributed company representatives (efficiently, via social tools), teams (peers, customers, partners & suppliers), as a with the company overall (driving brand awareness & company overall (communities incorporating revenue growth) customers & partners around innovation) reducing the friction of work. 10 © 2011 IBM Corporation
    • Social business in the cloud Our strategy Simplify and improve business My Network Communities interactions inside and outside the enterprise Activities Files Expand the enterprise perimeter to the cloud Meetings Events Chat eMail Deliver new business value through seamless integration with your applications Charts Survey Forms © 2011 IBM Corporation
    • Smart, Secure and Ready for Business LotusLive Demo Brendan Crotty, Program Director, LotusLive Cloud Services Get Social. Do Business. © 2011 IBM Corporation
    • Robust Enterprise Security and Enterprise Integration Security Integration Integrates with your existing IT systems: directory, single sign-on Secure data centers - physical and system security Reliability, business continuity, disaster recovery Policy Integration IBM policies that govern privacy, operations, separation of duty Business controls and auditing Classification, handling, routing & sharing of data Application Integration Open platform for application integration Web 2.0 API Application authentication Hybrid solutions, yours with ours, ours with your, yours with 3rd parties © 2011 IBM Corporation
    • An Extensible Open Integration Platform Open Rest APIs and extension points make LotusLive a flexible SaaS platform Partners can integrate LotusLive services in their own applications Partner applications can be integrated into LotusLive Customers benefit from integrated collaborative business processes LotusLive Services New Applications Value Added Third Party Services IBM Content APIs and Extension Points Web Communities Network Files Activities Conferencing © 2011 IBM Corporation
    • Smart, Secure and Ready for Business LotusLive Partner Demo Brendan Crotty, Program Director, LotusLive Cloud Services Get Social. Do Business. © 2011 IBM Corporation
    • The infusion of social business capability in business processesIntegrated Integrated Integrated IntegratedSelling Commerce eSigning LogisticsIntegrated Integrated Integrated IntegratedDoc Editing File Viewer Communications Scheduling © 2011 IBM Corporation
    • Business value drives customer momentumTriple digit growth in NEW customer signings in 2010 © 2011 IBM Corporation
    • Roxanne Reynolds-Lair Chief Information OfficerFashion Institute of Design & Merchandising © 2011 IBM Corporation
    • Why IBM for social business in the cloud IBM Delivers NEW business value Connecting social and collaborative capabilities across all business processes IBM delivers social solutions that connect you to people both inside and outside your company Open Approach to innovate at the speed of the open Web IBM deliver Social Business either on premises or in the cloud Hybrid model for deployment Expand the enterprise security & Integration to the cloud IBM delivers Trust, Security. Compliance © 2011 IBM Corporation
    • Social Business Deepen client Drive operational Optimize your relationships effectiveness workforce Social businesses are engaged, transparent and nimble Deepen client relationships Drive operational effectiveness Workforce optimization Expand the enterprise perimeter to the cloud Get Social. Do Business. © 2011 IBM Corporation
    • Get Social. Do Business. © 2011 IBM Corporation
    • CEMEX on becoming a social business © 2011 IBM Corporation
    • Signature Mortgage on becoming a social business © 2011 IBM Corporation