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  • 1. IBM Introduces New Software, Services To Help Clients Transform Their Business Processes To Fuel GrowthLAS VEGAS and ARMONK, NY – 11 April 2011: IBM (NYSE:IBM) today unveiled new software andservices aimed at helping organizations transform their business processes to increase efficiency, reducecosts and ultimately find new ways to grow their businesses.One of the key challenges that organizations face is the ability to see an integrated view of businessprocesses across their organizations and ecosystems, in order to quickly recognize and take advantageof new market opportunities and better meet the changing needs of their customers.Recognizing these challenges, IBM is delivering a new unified Business Process Management (BPM)platform, IBM Business Process Manager, that gives clients unparalleled visibility into key businessoperations so they can model, automate, monitor and adjust plans instantly. As a result, both large andsmall companies can now drive growth and responsiveness by continuously improving businessprocesses, such as those found in product development, customer service and finance departments.The new software builds on IBMs leadership in the BPM marketplace, which has seen rapid growth ascompanies seek new ways to streamline and accelerate their business processes to not only reducecosts, but also drastically improve productivity. According to Gartner, Inc., BPM spending had jumped 9.2percent in 2010, and IBM was named the top vendor with more than double the market share of any othercompany. (1)This growth is supported by recent studies showing that inefficient business processes cost Fortune 500companies alone more than $480 billion dollars a year. This statistic is even greater in the public sector,where organizations have lost up to $1.3 trillion dollars per year through inefficiency. (2) As a result,increasing efficiency has been identified as one of the greatest priorities for organizations worldwide. (3)Nationwide Insurance, one of the largest diversified insurance and financial services organizations in theU.S., is just one example of how companies are transforming their business processes to boost efficiency.“Using IBM business process management technology, we have been able to boost the efficiency andaccuracy of our financial reporting system, which pulls information from more than 300 independentsubsidiaries,” said Tammy Craig, Nationwide Vice President of Information Technology. “With all datagoing through one central business rules management system, we have streamlined complex processes,allowing us to focus even greater attention on serving the needs of our customers.”“We look to partner with market leaders and IBM Business Process Manager will help enable processexcellence across our organization and for our customers," said Jürgen Rudolph - IT Querschnitt,Versicherungskammer Bayern Insurance (VKB), a leading German insurer.Lincoln Trust Company, one of the leading independent U.S. providers of self-directed IRA accounts, isanother example. To date, Lincoln Trust Company’s BPM program, enabled by IBM software andservices, has achieved the following benefits:• Cost savings of between $3 and $4 million• Ongoing annual savings of $325,000, which will increase as Lincoln Trust’s business grows• A reduction in document processing times, in some cases from hours to minutes• Increased revenue resulting from better customer service• Reductions in financial risk posed by mistakes“Our business process transformation has differentiated Lincoln Trust in the marketplace,” said Helen Z.Cousins, executive vice president and CIO, Lincoln Trust Company. “Through automation and process
  • 2. simplification, we’ve leapfrogged larger competitors in terms of our superior ability to on-board andservice customers.”New Services to Improve PerformanceAs part of today’s announcement, IBM also announced the creation of a global consulting and servicesdelivery organization that will give decision makers the power to improve the performance of corebusiness processes such as marketing, human resources and finance, as well as industry specificprocesses such as insurance claims, campaign management and compliance.Drawing on the expertise of thousands of IBM consultants from around the world, the new practice willprovide solutions at all phases of process transformation, from enterprise strategy and governance tospecific process solutions. IBM BPM and service oriented architecture experts will provide these servicesfrom a variety of locations in the U.S. and around the world.The new services will be delivered via a new methodology, called the IBM Method for Business ProcessOptimization. The new service from IBM Global Services will utilize IBM best practices to allow clients toaddress the agility and complexity gaps in their businesses, to achieve better business outcomes fromtheir data and processes.Today, IBM is also introducing a range of new and enhanced products and services designed to helpbusinesses transform their processes to increase efficiencies. Key among these are:• IBM Blueworks Live – A Software as a Service (SaaS), cloud-based offering that accelerates business processes by allowing better visibility and communication across an organization• IBM Business Monitor – Increases an organization’s real-time operational visibility through integrated Cognos Business Intelligence analysis and reporting• IBM BPM Industry Packs – Software designed to accelerate and enhance the delivery of standards- based industry solutions for banking, healthcare and telecommunicationsThese new products represent the industry’s largest portfolio dedicated to helping organizations improveall aspects of their business processes. The new products are being demonstrated to clients during theIMPACT 2011 conference.With this announcement, IBM is focusing on three of the key areas that clients and business leadersworldwide have identified as key to their success: gaining effective insight into their markets; tuning theirbusiness processes to take advantage of these insights; and enhancing their infrastructures to executethese new business processes. The essential components of any service oriented architecture (SOA),these BPM offerings further enhance IBM’s position as the worldwide leader in the SOA market (4) byproviding the new products and services that help clients respond to rapid changes in the marketplace inorder to gain a competitive advantage.This year’s IMPACT conference features more than 8,000 attendees and hundreds of client testimonials,presentations, workshops and product demos, making IMPACT 2011 the largest worldwide conferencecreated to meet the growing demand for an educational forum around business agility.For more information on all of the new products announced today, including IBM Business ProcessManager and IBM’s full BPM product and service portfolio, visit: www.ibm.com/bpm. ###(1) Gartner, Inc., Market Share: All Software Markets, Worldwide, 2010, March 30, 2011(2) Tech CEO Council Report 2010(3) McKinsey & Company Government Reform Report 2009
  • 3. (4) WinterGreen Research “Services Oriented Architecture (SOA) Infrastructure Market Shares, Strategies, andForecasts, 2009 to 2015”IBM, the IBM logo, ibm.com, WebSphere, SmartSOA, Smarter Planet and the planet icon are trademarks ofInternational Business Machines Corporation, registered in many jurisdictions worldwide. Other product and servicenames might be trademarks of IBM or other companies. For a current list of IBM trademarks, please seewww.ibm.com/legal/copytrade.shtmlAll other company, product or service names may be trademarks or registered trademarks of others. Statementsconcerning IBMs future development plans and schedules are made for planning purposes only, and are subject tochange or withdrawal without notice. Reseller prices may vary.Contact:Chris Rubsamen, IBM914-319-8156rubsamen@us.ibm.com
  • 4. IBM Introduces Software To Help Clients Reach New Mobile And Social Networks New Version of IBMs Flagship WebSphere Software Supports Applications from Mainframe to MobileLAS VEGAS and ARMONK, NY – 11 April 2011: At the IMPACT 2011 conference, IBM (NYSE: IBM)unveiled new software that will allow clients to develop, deploy and manage new types of applicationsspanning all major platforms from the mainframe to mobile devices. The ability to expand the reach oftheir applications will allow businesses to grow revenue and increase their customer bases by takingadvantage of new and developing markets, such as mobile and cloud.Key among the offerings is WebSphere Application Server (WAS) 8, new software that is designed tospeed the development of applications and services. The new version of WAS increases a client’ssecurity and control, and delivers automated enhancements for the installation, maintenance, testing andproblem resolution of business applications.Complimenting these capabilities are new features that extend the reach of WAS to support applicationsfrom the desktop to mobile devices through support for popular smart phones and tablets, such as iPad,iPhone, Droid, Blackberry and others. Support for these devices is critical to businesses as mobileapplications constitute one of today’s largest growth areas, with one recent report estimating that theglobal mobile applications market should grow to $25 billion by 2015 (up from $6.8 billion in 2010). (1)WebSphere is IBM’s foundation for the layer of software known as middleware that enables Webapplications and computer operating systems to interoperate. Initially developed in 1997, WebSpherebecame one of the key catalysts for IBM’s evolution beyond hardware and into software and services. Aspart of its centennial celebration, IBM has identified WebSphere as one of the key technology drivers thathelped enabled the Web to become a platform for business computing.There are currently more than 100,000 WebSphere clients worldwide, and one of these, heavy industrygiant Caterpillar, has already begun testing how the new software can expand their applications to reachnew customers.“Caterpillar signed its first contract with IBM in 1928, meaning that we have been an IBM customer andpartner for much of IBM’s first century,” said John Heller, vice president and CIO, Caterpillar. “As one ofthe early WebSphere adopters, we anticipate that the latest version of WAS will help us to develop newtypes of applications serving our customers in all businesses and markets.”With today’s news, IBM is introducing more than 50 new products and services to its WebSphereportfolio. These products provide the backbone for tens of thousands of IT infrastructures worldwide andinclude:• IBM Workload Deployer – allows companies to assemble customized cloud services with templates based on IBM best practices and features a wide range of IBM software, services and management capabilities;• IBM WebSphere Virtual Enterprise – provides the ability to consolidate servers and enhance the utilization of existing infrastructure;• IBM WebSphere DataPower XC10 Appliance – improves response time and lowers the risk of data loss via automatic replication, delivering high availability;• IBM CICS Transaction Server for z/OS – delivers a reliable environment for high value/high volume business transactions;• IBM WebSphere Extended Deployment Compute Grid – collaboratively shares resources between batch and on-line transactions, lowering IT costs;
  • 5. • IBM WebSphere Application Accelerator – gives global reach for critical application by utilizing the internet to speed applications to customers anywhere/anytime and provides application optimization service at the “edge of the network.”“We are seeing sea changes in the way people demand access to their information and applications,"said Marie Wieck, general manager, application and integration middleware, IBM. “With today’sannouncement, we are helping our clients to extend key business applications beyond their traditionalnetworks to mobile, social, cloud and other new market opportunities.”For over a decade, IBM has been named the leader in the worldwide application infrastructure andmiddleware software market according to industry analysts. According to Gartner, Inc., in a worldwideapplication infrastructure and middleware software market worth $17.6 billion, IBM was once again theleading software vendor with 32.6 percent market share, extending its lead to nearly double that of itsclosest competitor. (2)This year’s IMPACT conference features more than 8,000 attendees and hundreds of client testimonials,presentations, workshops and product demos, making IMPACT 2011 the largest worldwide conferencecreated to meet the growing demand for an educational forum around business agility.For more information on all of the new products and services or for details on how IBM is helping clientsand Business Partners to make smarter, faster decisions, visit: www.ibm.software/websphere ###(1) MarketsandMarkets, ‘World Mobile Applications Market (2010 – 2015)’(2) Gartner, Inc., Market Share: All Software Markets, Worldwide, 2010, March 30, 2011IBM, the IBM logo, ibm.com, WebSphere, SmartSOA, Smarter Planet and the planet icon are trademarks ofInternational Business Machines Corporation, registered in many jurisdictions worldwide. Other product and servicenames might be trademarks of IBM or other companies. For a current list of IBM trademarks, please seewww.ibm.com/legal/copytrade.shtmlAll other company, product or service names may be trademarks or registered trademarks of others. Statementsconcerning IBMs future development plans and schedules are made for planning purposes only, and are subject tochange or withdrawal without notice. Reseller prices may vary.Contact:Chris Rubsamen, IBM914-319-8156rubsamen@us.ibm.com
  • 6. IBM Introduces Consulting Services Practice for Business Process Management Offers Global Expertise and Technology to Help Businesses Adapt Processes to Meet New ChallengesLAS VEGAS and ARMONK, NY – 11 April 2011: IBM (NYSE: IBM) today announced a new globalconsulting and services practice to help companies improve the performance of core business processessuch as marketing, human resources and finance, as well as industry-specific processes such asinsurance claims, campaign management and compliance.Drawing on the expertise of thousands of IBM consultants from around the world, the new practice willprovide solutions at all phases of process transformation, from enterprise strategy and governance tospecific process solutions. IBM business process management (BPM) and service-oriented architectureexperts will provide these services from a variety of locations in the U.S. and around the world.According to Gartner, Inc.’s recent Magic Quadrant report for Business Process Management Suites,“Gartner estimates that the size of the BPMS software market in 2009 totaled $1.9 billion in revenue,compared with $1.6 billion in 2008 – an increase of 15%.” In that report, IBM’s WebSphere LombardiEdition is positioned in the Leaders Quadrant.1 IBM’s BPM product portfolio, which is growing at a double-digit pace, includes offerings from IBM WebSphere software and technologies from IBM’s acquisitions ofLombardi and ILOG, as well as new offerings such as IBM Case Manager.The practice IBM is introducing today is designed to help line-of-business executives rapidly deploytechnology solutions to improve business processes and to create systems for enterprise governance andcenters of excellence for BPM.To gain a competitive edge, businesses need to make their core business processes flexible enough tosupport business growth while improving cost structures and productivity. This is driving growth in themarket for BPM software and services, as demonstrated by IBMs double-digit BPM software salesgrowth and the growth in consulting engagements across several major industries.BPM enables line of business executives to control specific processes and associated tasks, giving themtrue ownership of the assets that are the life blood of their businesses. These technologies are simple forexecutives to use and understand and can drive increased return on investment. BPM technologies alsoempower leaders to identify opportunities for broader improvements such as application modernizationand complex system integration, providing concrete business justification for the investment.Among the clients IBM has worked with in BPM is Lincoln Trust Company, one of the leading independentU.S. providers of self-directed IRA accounts, as well as recordkeeping, administrative and custodialservices to 401(k) plans and other defined contribution plans.“Our business process management initiatives helped us survive and even thrive through the globalfinancial crisis,” said Helen Z. Cousins, executive vice president and chief information officer, LincolnTrust Company. “This practice is much needed to accelerate business improvements and give control topeople in each department that really run the business every day.”Among the services, the new practice offers are: • Analyzing core processes, identifying gaps and creating a roadmap for process transformation. • Developing a framework for enterprise-wide business process governance. • Creating models for new, improved, and/or optimized business processes.
  • 7. • Using BPM to better orchestrate work and integrate disparate systems within and across the enterprise. • Implementing BPM-enabled solutions.Regulatory compliance will be one of the areas the new BPM services practice will focus on. Forexample, in the U.S., IBM is helping health care payers prepare to comply with regulations that requirethe use of new diagnostic and procedure codes by October 1, 2013. Using IBM TransformationAccelerator and Manager for ICD-10 technology based on IBM’s BPM software, IBM consultants arehelping clients comply with this mandate, known as International Classification of Diseases version 10(ICD-10). The mandate requires payers to migrate from a system involving the use of 30,000 procedureand diagnosis codes to a new code set of more than 142,000.In retail, key BPM drivers include the need for efficiency and customer satisfaction. For example, for aglobal retailer whose custom-built systems were no longer able to support the company’s growth, IBMconsultants are building a solution that combines proven BPM methods with IBM software. The retailerwill use a single dashboard to view information on all the products moving through its supply chain thatwill have automated rules for handling late shipments or other exceptions, as well as the flexibility thecompany needs to change business rules over time without custom coding.“Business processes are the mechanism that allow companies to execute on their strategies,” saidMichael Natoli, partner and BPM executive, IBM Global Business Services. “The mission of IBM’s BPMpractice is to help clients rapidly transform business processes to better support their overall enterprisestrategy.”The new practice will be part of the GBS Application Innovation Services line and complements GBS’broader portfolio. Find more information about GBS here:http://www-935.ibm.com/services/us/gbs/consulting/1 Magic Quadrant for Business Process Management Suites, Jim Sinur and Janelle Hill, October 18, 2010About Gartner’s Magic QuadrantThe Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is agraphical representation of a marketplace at and for a specific time period. It depicts Gartners analysis of how certainvendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor,product or service depicted in the Magic Quadrant, and does not advise technology users to select only thosevendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is notmeant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to thisresearch, including any warranties of merchantability or fitness for a particular purpose. ###Contact:Nancy Kaplan, IBM914-714-2299nkaplan@us.ibm.com
  • 8. Lincoln Trust Company Saves More Than $3 Million And Grows Using IBM Software and ServicesLAS VEGAS and ARMONK, NY – 11 April 2011: IBM (NYSE: IBM) today announced that its businessprocess management (BPM) software and consulting expertise has helped Lincoln Trust Companyimprove customer satisfaction, expand its business and nearly eliminate paper documents.Lincoln Trust Company is one of the leading independent U.S. providers of self-directed IRA accounts, aswell as recordkeeping, administrative and custodial services to 401(k) plans and other definedcontribution plans. It began working with Lombardi – now part of IBM – as part of a project aimed atimproving Lincoln Trust’s ability to process the 100,000-plus documents its mailroom received monthlyrelating to retirement account services and transactions.Using IBM WebSphere Lombardi Edition software and the blueprinting capabilities of IBM Blueworks Liveas well as consulting services, Lincoln Trust was able to establish a single system for the delivery ofimaged documents in place of paper. Among the benefits the company reaped from the project were areturn on investment of 120 percent in the first year, 90 percent fewer customer complaints, a reduction inprocessing times by as much as 75 percent, a 25 percent increase in overall productivity and eliminationof the risk of lost documents.Most recently, Lincoln Trust has applied IBM’s software to a more significant challenge – growth. Tomeet the requirements of a new business opportunity in the company’s Corporate Retirement Servicesunit, Lincoln Trust needed to quickly establish a system that could provide seamless on-boarding of newbusiness from a strategic partner. This new business was critical to Lincoln Trust’s bottom line, as itpresented an opportunity to lead to a 1,000 percent increase in new plan establishment for the unit.Since the on-boarding process would be the first touch-point with the partner’s clients, it had to bedelivered in a “white glove” manner.Using technology from IBM and other technology business partners, Lincoln Trust built a reusablefoundation for the on-boarding of this new business based on a service-oriented architecture. Tasks thatwere once tedious and error-prone are now automated and seamless. The system, which is fullycompliant with regulations for corporate retirement plans set out by the US Department of Labor, includesmore than 150 individual tasks and milestones.“Our business process transformation has differentiated Lincoln Trust in the marketplace,” said Helen Z.Cousins, executive vice president and CIO, Lincoln Trust Company. “Through automation and processsimplification, we’ve leapfrogged larger competitors in terms of our superior ability to on-board andservice customers.”To ensure that all stakeholders had a voice in shaping the new process, Lincoln Trust used IBM’sLombardi Blueprint process mapping product in a series of meetings involving all process participantsincluding sales, processors, relationship managers, department management, IT, and unit executives.Using Blueprint, the existing process was documented with all problems, problem severity and frequency.The new design was completed by a smaller working group and then presented to all process participantsand executive management for review and input.To date, Lincoln Trust Company’s BPM program, enabled by IBM software and services, has achievedthe following benefits:• Cost savings of between $3 and $4 million.• Ongoing annual savings of $325,000, which will increase as Lincoln Trust’s business grows.• A reduction in document processing times, in some cases from hours to minutes.• Increased revenue resulting from better customer service.
  • 9. • Reductions in financial risk posed by mistakes.“Lincoln Trust has raised the bar for companies seeking to boost efficiency and profitability throughprocess transformation,” said Marie Wieck, general manager, application and integration middleware. “Ina short period of time, the company has succeeded in streamlining processes, cutting paper use andgrowing its business in collaboration with IBM.”Lincoln Trust has won numerous accolades for its business process transformation achievements,including the InfoWorld 100 award for Business Process Management and BI, ComputerWorld’s 2009Outstanding Leadership Performance award for Business Intelligence, BPMFocus’ 2009 Gold award forGlobal Excellence in Business Process Management and Workflow and The Colorado TechnologyAssociation’s 2010 Apex Award for IT Project of the Year. ###For more information on IBM’s business process management offerings, visithttp://www-01.ibm.com/software/info/bpm/.Contact:Nancy Kaplan, IBM914-714-2299nkaplan@us.ibm.com
  • 10. New IBM Software Helps Clients Accelerate Adoption and Realize the Benefits of Cloud ComputingSAN FRANCISCO – 07 April 2011: IBM (NYSE: IBM) today introduced new software that helpscompanies build their own cloud computing platforms to deliver business benefits in a wide range ofindustries such as banking, insurance, retail and communications.The new offering helps clients deploy workloads in the cloud based on IBM best practices in software,services and management. IBM is bringing automation and standardization to simplify cloud softwaredeployment, taking human error and latency and manual labor out of the equation. This lowers risks andprovides higher confidence in the desired outcome.For the first time, clients will be able to use a simple Web-based interface to easily install applications,configure databases and set up security for the cloud services they consume or deliver to theircustomers. Delivered with built-in monitoring, life-cycle management and resource elasticity, the softwarecan dramatically accelerate cloud deployments. For example, a retailer must be able to scale to meet highdemands of the holiday shopping season. This IBM offering allows the client to automate not onlydeployment but also maintenance and upgrade cycles as part of its management capabilities, enablingthe retailer to automatically stretch its capacity to meet spiking customer demand.IBM now provides a single platform to enable users to provision all the middleware and applicationcomponents they need to run web workloads in the cloud across multiple systems or hypervisors in asimple and repeatable fashion. This will allow businesses to respond quickly to new requests for servicesfrom their customers, and rapidly deploy new applications that will increase revenue and deliver greatercustomer satisfaction.For example, OneTree Solutions is one of the first companies to take advantage of the offering and iscurrently working with IBM on a new solution that allows OneTree customers to realize the most profitablepricing for customized quote preparation and deal negotiation.The solution, OT ReMax, combines advanced pricing analytics and optimization capabilities withembedded IBM technologies. It is able to provide profitable pricing recommendations to sales agents,customized for each offer and contract, allowing them to make better informed pricing decisions andmaximize revenues.“By deploying OT ReMax utilizing IBM cloud technology, OneTree is able to simultaneously tackle severalchallenges; to provide its revenue maximization solution without requiring its customers to make anyupfront investments on hardware or software; to extend the reach of its solution on a global scale; toreduce the time and effort of deployment to a minimum; and to provide unlimited scalability, which wouldbe difficult with a traditional approach,” said Dr. Panos Konstantinidis, Partner and co-founder of OneTreeSolutions. “IBM cloud technology gives OneTree and its customers a powerful competitive advantage.”Another early partner, Alphinat, has been able to easily deploy its SmartGuide solution using IBMWorkload Deployer. SmartGuide Designer will allow their customers to create and to render complex webapplications without writing a single line of code. It enables quick deployment of Enterprise Applicationsto the Cloud.The demand for cloud computing is exploding as organizations seek to expand the impact of IT to delivernew and innovative services while realizing significant economies of scale. The power of the cloudcomputing model is the ability to harness varying technology investments by enabling rapid and dynamicscheduling, provisioning and management of virtualized computing resources on demand. According to
  • 11. IDC, $17 billion was spent on cloud-related technologies, hardware and software in 2009. IDC expectsthat spending will grow to $45 billion by 2013. (1)Silvermoon Business Systems is another company utilizing the Workload Deployer. They will deploy theirLUNOS solution, an Enterprise Suite of insurance systems components, to the cloud using the IBMWorkload Deployer. Based on early pilot testing, Silvermoon estimates that they will be able to achieve a50-70 percent reduction in development and migration time leading to a significant cost savings for theircustomers.IBM led the market with the first private cloud development platform, the IBM WebSphere CloudBurstappliance, which was designed to deploy business applications based on IBM middleware into the cloud.The IBM Workload Deployer extends this experience to production environments with new workloadmanagement and elastic runtime capabilities.The IBM Workload Deployer has new features and functions that enhance its cost saving benefits forclients and make deployment of on-premise cloud environments even easier.IBM will demonstrate the new offering for more than 8,000 customers and partners during the IMPACT2011 show in Las Vegas April 10 – April 15.For more information on how IBM is helping clients create dynamic cloud environments for theirbusinesses visit: www.ibm.com/software/webservers/workload-deployer/.About IBM Cloud ComputingIBM has helped thousands of clients adopt cloud models and manages millions of cloud basedtransactions every day. IBM assists clients in areas as diverse as banking, communications, healthcareand government to build their own clouds or securely tap into IBM cloud-based business andinfrastructure services. IBM is unique in bringing together key cloud technologies, deep processknowledge, a broad portfolio of cloud solutions, and a network of global delivery centers. For moreinformation about IBM cloud solutions, visit www.ibm.com/smartcloud.

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