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Cloud as a Platform for Business Innovation and Growth – from SAP to  New Application Models
Presenters Scott Skellenger   Senior Director Global Information Services  Illumina Inc.  Bo Bazylevsky  - Co-founder and ...
Cloud Computing – A Business Value Cloud computing is a model for  enabling cost effective business outcomes through the u...
The Shift to a Client-Defined Cloud Increased focus on Business <ul><li>Companies are leveraging cloud on a Smarter Planet...
The World is Becoming Smarter –  More Instrumented, Interconnected, Intelligent…. <ul><li>Leveraging cloud computing to im...
What is different about cloud computing? With cloud computing Without cloud computing <ul><li>Virtualized resources </li><...
IBM’s next generation service delivery platform was built to meet these requirements Infrastructure Client portal Manageme...
And help usher in next chapter for cloud computing <ul><li>To fulfill its potential as the next evolution of enterprise IT...
The Shift to a Client-Defined Cloud Increased focus on Business <ul><li>Facilitate business process redesign through IBM S...
IBM Smart Cloud -  Foundation for Value-Add Services and Applications IBM Delivered Services  ISVs ISVs Platform ISVs Appl...
IBM provides operating system and tool licenses Fully managed The IBM enterprise-class service delivery platform will offe...
IBM Smart Cloud helps clients   address key workloads Application development Storage Customer relationship management Des...
Transforming application development processes through cloud enabled platform services Project Initiation Requirement Anal...
IBM Smart Cloud helps clients address key workloads Application development Storage Customer relationship management Deskt...
IBM Converged Communications Services Design and deployment for private Unified Communications cloud Leverage IBM expertis...
The Shift to a Client-Defined Cloud Increased focus on Business <ul><li>Supports production-level mission critical applica...
Cloud as a Platform for Business Innovation and Growth – from SAP to  New Application Models Charles “Chuck” Kichler IBM S...
IBM Smart Cloud helps clients address key workloads Application development Storage Customer relationship management Deskt...
Typical Challenges in SAP Environments <ul><li>Extensive install </li></ul><ul><ul><li>3-5+ full days </li></ul></ul><ul><...
As well as even the most complex existing application environments… IBM delivers SAP environments via the cloud, automatin...
End-State Vision for SAP Management Consolidated View & Management <ul><li>Usage accounting </li></ul><ul><li>Auditing and...
Use Cases Available to Leverage <ul><li>SAP Services </li></ul><ul><ul><li>Installation </li></ul></ul><ul><ul><li>Configu...
Team-IBM  – Delivering Value for Clients Worldwide Cloud Assessment & Planning SAP on IBM Smart Cloud  Life Cycle-as-a-Ser...
Cloud as a Platform for Business Innovation and Growth – from SAP to  New Application Models Chandar Pattabhiriam   Vice P...
The Shift to a Client-Defined Cloud Increased focus on Business <ul><li>Supports production-level mission critical applica...
Companies are Adopting Cloud Services
Cloud Application (SaaS) Use is Exploding <ul><li>Notes on the Data </li></ul><ul><li>Obvious trends away from on-premise ...
It’s Created a Hybrid World Private Clouds Public Clouds Home-grown Applications Packaged Applications Companies have both...
Public Clouds Private Clouds Which Demands Integration Home-grown Applications Packaged Applications Companies have both C...
Why Connect the Cloud?  Sales CRM Service Marketing Shipping Finance What are my hottest leads? ? Where are my orders? ? H...
Answer: Integration = Maximizing Productivity & Investment Hottest Leads Sales Invoices Orders CRM Service Marketing Shipp...
SaaS Buyers Feeling the Pain Source: Saugatuck Technology Inc., 2009 Global User Survey; n=1793
WebSphere Cast Iron Cloud Integration Connects Hybrid World of Cloud and On-Premise Applications In Days
WebSphere Cast Iron Integration Configuration, not coding Multi-tenant IBM Cast Iron Cloud Virtual appliances (VMware) Clo...
Proven Results - Integrate in Days Cloud Offering Customer Scenario Duration Sales Cloud – SQL DW 360* View of Customers 1...
The Shift to a Client-Defined Cloud Increased focus on Business Low cost and high speed: Operational Dexterity Flexibility...
Illumina, Inc.  Scott Skellenger   Senior Director Global Information Services  Illumina Inc.
Cloud   The New Norm Scott Skellenger Sr. Director Global IS Illumina inc.
Illumina’s Mission Innovating for the Future of Genetic Analysis To be the leading provider of integrated solutions that a...
The Impact of Scale in Sequencing Gb / run Year 10 4  scale in throughput; 10 7  scale in parallelization in 5 years
Where have we been? What got us here won’t get us there…
The Promise of Cloud – A Smarter Approach From legacy architecture to modern business function <ul><li>Economies of scale ...
SOA as Business Function Loose coupling of business services requires a shift in IT emphasis <ul><li>IT Organizational and...
How do we get there from here? Staying out of the Transition Danger Zone <ul><li>Attack Risk!!! </li></ul><ul><li>Understa...
Evolution of IT – A Sea Change Cloud as a business differentiating smart architecture Time Competitive Profile We Build IT...
Music Mastermind Bo Bazylevsky  - Co-founder and President   Reza Rassool  - CIO   Music Mastermind
Revolutionizing the Way  We Create, Share, and Enjoy Music - PRIVATE & CONFIDENTIAL -
World Class Team Matt Serletic CEO & Founder Reza Rassool CTO Bo Bazylevsky President & Founder <ul><ul><li>Songwriter, Pr...
But what about being a  musician ? Anyone can be… - PRIVATE & CONFIDENTIAL -
- PRIVATE & CONFIDENTIAL -
Making Music In The Cloud - PRIVATE & CONFIDENTIAL -
Make It Fun! <ul><li>Games replace work </li></ul><ul><ul><ul><li>Mini-games </li></ul></ul></ul><ul><ul><ul><li>Badges </...
A Personal Music Experience - PRIVATE & CONFIDENTIAL - Hello Samurai Rob Thomas, First Star Artist GENRE CHARACTERS STAR A...
yesterday,  we were quiet… - PRIVATE & CONFIDENTIAL -
- PRIVATE & CONFIDENTIAL -
CohesiveFT Craig Heimark  Chairperson-CEO CohesiveFT
Faster and Easier 24% - McKinsey 47% - Microsoft
Faster and Easier Better image quality??
Today
“ Internal Cloud” “ External Cloud” “ Internal Hosting” “ External Hosting” Shared Infrastructure Dedicated Infrastructure...
“ Internal Cloud” “ External Cloud” “ Internal Hosting” “ External Hosting” On Premises Off Premises 85% 11% <1% 4% Shared...
On Premises Off Premises <25% ~40% ~30% <5% Shared Infrastructure Dedicated Infrastructure “ Internal Cloud” “ External Cl...
On Premises Off Premises *Typically 50% cost reduction from shared infra Externalize (flexibility Benefits) Standardize & ...
Private Cloud Agile Data Center Public Cloud 3 Public Cloud 2 Public Cloud 1 On Premises Off Premises Shared Infrastructur...
How do we do that?
Interoperate Migrate
Coders Create Operations Maintains Developers Assemble
Elastic Server Platform Server assembly like hardware
Build from components just like your would from HP or Dell...
<ul><li>Allows   choice   at   every   level </li></ul><ul><ul><ul><li>Open Source Components </li></ul></ul></ul><ul><ul>...
<ul><li>Upload your own proprietary or licensed ISV component </li></ul><ul><li>Capture Operating Instructions </li></ul>A...
<ul><li>Save Bill of Material as a template </li></ul><ul><ul><li>allows  “remanufacturing”   for patch mgmt </li></ul></u...
Overlay Network <ul><li>Control </li></ul><ul><li>your security perimeter </li></ul><ul><li>your IP address space </li></u...
Cross-could overlay network in action Three clouds – one network EC2 Rackspace Terremark
I want to control my own network addresses
Can ’t I use my existing data center NOC?
<ul><li>WHY CFT? </li></ul>
<ul><li>WHY IBM? </li></ul>
R&D
Thank You [email_address]
IBM Smart Cloud Enabling the next generation service delivery platform Hanoi Vietnam Silicon Valley California Dublin Irel...
While at the IBM Cloud Forum <ul><li>Stop by Demonstration Area </li></ul><ul><ul><li>IBM Smart Cloud </li></ul></ul><ul><...
IBM Smart Business Cloud-Enterprise  Spring 2011 North America Promotion <ul><li>Exciting Offer for New Customers to exper...
 
Cloud Service Models have foundational components…  Image Management Management and governance of virtual images across th...
Let’s walk through a few key capabilities fundamental to cloud Business Services Infrastructure Business Application Servi...
Simplicity and ease of use: IT without boundaries Start with the fundamental benefits of the cloud…and activate them to tr...
Cloud Application (SaaS) Use is Exploding <ul><li>Notes on the Data </li></ul><ul><li>Obvious trends away from on-premise ...
WebSphere Cast Iron Cloud Integration Connects Hybrid World of Cloud and On-Premise Applications In Days
And It’s Created a Hybrid World Private Clouds Public Clouds Home-grown Applications Packaged Applications Companies have ...
Which Demands Integration Private Clouds Public Clouds Packaged Applications Integration is Critical in a Hybrid World Hom...
WebSphere Cast Iron Integration Configuration, not coding Multi-tenant IBM Cast Iron Cloud Virtual appliances (VMware) Clo...
Proven Results - Integrate in Days Cloud Offering Customer Scenario Duration Sales Cloud – SQL DW 360* View of Customers 1...
Covering the IT and Cloud Deployment Continuum Private Public Hybrid IT capabilities provided “as a service,” over an intr...
Transforming application development processes through cloud enabled platform services Value Delivered: From traditional  ...
IBM Brings Unique Strengths to Deliver  Integrated Development and Test Environment  “… Developers are typically underserv...
Unprecedented Capability across our Cloud platforms.  Middleware  Process   Physical (Hardware)   Hypervisor  Opera...
IBM Smart Business Cloud - Enterprise <ul><li>Agile Infrastructure for Myriad of Workloads </li></ul><ul><li>Choice of nin...
Building application migration and integration patterns based on client engagements Build Assemble Integrate Deploy Upload...
Management, support and deployment Security  and isolation Availability and performance Technology  platform Payment and b...
Cloud Computing - NIST* Definition  (*National Institute of Standards and Technology) Cloud computing is a model for enabl...
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Transcript of "Cloud forum platform - from sap to new applications final a"

  1. 1. Cloud as a Platform for Business Innovation and Growth – from SAP to New Application Models
  2. 2. Presenters Scott Skellenger Senior Director Global Information Services Illumina Inc. Bo Bazylevsky - Co-founder and President Reza Rassool - CIO Music Mastermind Craig Heimark Chairperson-CEO CohesiveFT Jan Jackman Vice President of Cloud Services Global Technology Services Charles “Chuck” Kichler IBM SAP Practice CTO IBM Distinguished Engineer Chandar Pattabhiriam Vice President Cast Iron Customers & Partners IBM
  3. 3. Cloud Computing – A Business Value Cloud computing is a model for enabling cost effective business outcomes through the use of shared application and computing services . The value …. is better economics in the execution of business processes.
  4. 4. The Shift to a Client-Defined Cloud Increased focus on Business <ul><li>Companies are leveraging cloud on a Smarter Planet </li></ul><ul><li>Cloud provides means to drive greater business value, manage IT budgets and conceive new business models </li></ul><ul><li>Cloud provides the flexibility to easily fit into IT and promises to re-shape IT </li></ul><ul><li>Cloud helps enable business information anywhere – anytime </li></ul>Low cost and high speed: Operational Dexterity Flexibility and agility: New business value Simplicity and ease of use: IT without boundaries
  5. 5. The World is Becoming Smarter – More Instrumented, Interconnected, Intelligent…. <ul><li>Leveraging cloud computing to improve the #1 industry in town - fishing </li></ul><ul><li>eMarketplace created and managed by University </li></ul><ul><li>Thin clients on every boat </li></ul><ul><li>In real time, determine market for fish, complete transaction including shipping while still at sea </li></ul><ul><li>eCommerce and desktop cloud </li></ul><ul><li>Establish Malaysia as a strong resource in film animation and media projects </li></ul><ul><li>Provide resources quickly and easily to new and emerging companies </li></ul><ul><li>Storage and desktop cloud </li></ul><ul><li>Integration and coordination across the continuum of patient care </li></ul><ul><li>Provide clinical insight without sacrificing privacy </li></ul><ul><li>Compensation for coordination of care </li></ul>… driving new levels of complexity.
  6. 6. What is different about cloud computing? With cloud computing Without cloud computing <ul><li>Virtualized resources </li></ul><ul><li>Automated service management </li></ul><ul><li>Standardized services </li></ul><ul><li>Location independent </li></ul><ul><li>Rapid scalability </li></ul><ul><li>Self-service </li></ul><ul><li>Software </li></ul><ul><li>Hardware </li></ul><ul><li>Storage </li></ul><ul><li>Networking </li></ul><ul><li>Software </li></ul><ul><li>Hardware </li></ul><ul><li>Storage </li></ul><ul><li>Networking </li></ul><ul><li>Software </li></ul><ul><li>Hardware </li></ul><ul><li>Storage </li></ul><ul><li>Networking </li></ul>Note: Elements of cloud computing taken from NIST, Gartner, Forrester and IDC cloud computing definitions
  7. 7. IBM’s next generation service delivery platform was built to meet these requirements Infrastructure Client portal Management, support and deployment Security and isolation Availability and performance Technology platform Payment and billing Business Services Platform Enterprise data center Enterprise data center Private cloud Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Public cloud services A Users B Secure, ubiquitous access
  8. 8. And help usher in next chapter for cloud computing <ul><li>To fulfill its potential as the next evolution of enterprise IT, cloud computing promises to become much more than an enabler of IT efficiencies. </li></ul><ul><li>It promises to become a driver of business transformation, innovation and growth </li></ul>
  9. 9. The Shift to a Client-Defined Cloud Increased focus on Business <ul><li>Facilitate business process redesign through IBM Smart Cloud platform </li></ul><ul><li>Seamless integration to support development and consumption of new services </li></ul><ul><li>Maintain integrity and security </li></ul>Low cost and high speed: Operational Dexterity Flexibility and agility: New business value Simplicity and ease of use: IT without boundaries
  10. 10. IBM Smart Cloud - Foundation for Value-Add Services and Applications IBM Delivered Services ISVs ISVs Platform ISVs Application, ISV other partner ecosystems Common Cloud Management Platform Cloud Reference Architecture Ecosystem Enablers Other IBM / ISV Plats Anchor SaaS Industry Solutions
  11. 11. IBM provides operating system and tool licenses Fully managed The IBM enterprise-class service delivery platform will offer two tiers – optimizing delivery requirements and economics Rapid access, multi-tenant solution scaled and priced based on usage. Robust multi-tenant solution, including managed production services. Workloads Operating system Management level Availability Security Software usage Pricing Ideal for developing and deploying new application designs Ideal for migration of traditional and higher availability applications Linux, Windows Windows, Linux, AIX Self Service with advanced premium support 99.5% 99.9% Virtual and some physical isolation Multiple levels of isolation Bring your own / pay as you go / free developer use Hourly usage-based with reserved options Monthly usage-based and fixed contract
  12. 12. IBM Smart Cloud helps clients address key workloads Application development Storage Customer relationship management Desktop and devices Security Collaboration & Unified Communications Enterprise resource planning Self-service Support Finance and administration Mobile enhancement Supply chain Partners Customers Employees Partners Customers Employees
  13. 13. Transforming application development processes through cloud enabled platform services Project Initiation Requirement Analysis Design Deployment Production Development Test Defects loaded in Rational Quality Manager and tracked through application life cycle Code Analysis & Reporting Application Virtualization Performance Testing Services Mobile Device Testing Defect Analysis Maintain Community of Partners Workload Portability Application Virtualization Testing Solutions Testing on Devices
  14. 14. IBM Smart Cloud helps clients address key workloads Application development Storage Customer relationship management Desktop and devices Security Collaboration & Unified Communications Enterprise resource planning Self-service Support Finance and administration Mobile enhancement Supply chain Partners Customers Employees Partners Customers Employees
  15. 15. IBM Converged Communications Services Design and deployment for private Unified Communications cloud Leverage IBM expertise to implement a UC solution on private cloud or IBM Smart Cloud -Enterprise+ IBM Private UC Cloud Solution Telephony Management Unified Messaging Phone Presence Sametime Web Conferencing Domino & Notes Connections & Quickr Sametime IBM Servers IBM BladeCenter IBM Systems Director IBM Storage IBM Services Management and Provisioning Data Center Network Enterprise Telephony IBM Technology Partner’s Software <ul><ul><li>Security-rich, flexible private cloud solution for mission critical UC applications </li></ul></ul><ul><ul><li>Combines IBM hardware, software and services with technology partner’s software </li></ul></ul><ul><ul><li>Helps reduce cost and complexity of managing collaboration tools </li></ul></ul>Web- browser Lotus clients Softphone Mobile/ Smart phones Desk phones Conference phones CPE Equipment
  16. 16. The Shift to a Client-Defined Cloud Increased focus on Business <ul><li>Supports production-level mission critical applications </li></ul><ul><li>Platform for migrating key applications and workloads </li></ul><ul><li>Platform for integrating hybrid world of cloud and on-premises applications </li></ul>Low cost and high speed: Operational Dexterity Flexibility and agility: New business value Simplicity and ease of use: IT without boundaries
  17. 17. Cloud as a Platform for Business Innovation and Growth – from SAP to New Application Models Charles “Chuck” Kichler IBM SAP Practice CTO IBM Distinguished Engineer
  18. 18. IBM Smart Cloud helps clients address key workloads Application development Storage Customer relationship management Desktop and devices Security Collaboration & Unified Communications Enterprise resource planning Self-service Support Finance and administration Mobile enhancement Supply chain Partners Customers Employees Partners Customers Employees
  19. 19. Typical Challenges in SAP Environments <ul><li>Extensive install </li></ul><ul><ul><li>3-5+ full days </li></ul></ul><ul><li>Re-provisioning/move requires SAP System-Copy </li></ul><ul><ul><li>2-3+ full days for this operation </li></ul></ul>Many non-production SAP systems Development & test, demo, training, etc. systems SAP landscape is layered/add on modules CRM, BI, etc. adds complexity to install/move Moving between Clouds or to „On Premise“ System copy, compress, file transfer Typical Challenges
  20. 20. As well as even the most complex existing application environments… IBM delivers SAP environments via the cloud, automating the most common, labor-intensive managements tasks. Value Delivered: Install DB2/Oracle Maintain database libraries Clone database Install operating system Provision SAP environment Add additional application server Refresh SAP systems 1 day ½ day 2-3 days 1 day 2-3 days 1 day 1-4 days 12 mins 8 mins 20-180 mins 30-60 mins ~ 40-200 mins 10 mins ½-3 mins From traditional To cloud
  21. 21. End-State Vision for SAP Management Consolidated View & Management <ul><li>Usage accounting </li></ul><ul><li>Auditing and controls </li></ul><ul><li>Provisioning </li></ul><ul><li>Cloning </li></ul><ul><li>Refreshing. </li></ul><ul><li>VM Provisioning </li></ul><ul><li>Image Management </li></ul><ul><li>Service Management </li></ul><ul><li>Information security mgmt. </li></ul><ul><li>Access management </li></ul>... delivering service management in private, public & third party environments Enterprise needs met... ... through a single window with full management capabilities... <ul><li>Self service portal </li></ul><ul><li>Dashboards </li></ul><ul><li>Reporting </li></ul><ul><li>Services Catalog </li></ul><ul><li>Provisioning </li></ul><ul><li>Decommissioning </li></ul>Dedicated Private Cloud Hosted by IBM On Premise IBM Cloudburst IBM Tivoli Security Users Finance & Accounting Users SAP Users Business Users
  22. 22. Use Cases Available to Leverage <ul><li>SAP Services </li></ul><ul><ul><li>Installation </li></ul></ul><ul><ul><li>Configuration & Customization </li></ul></ul><ul><ul><li>Patching </li></ul></ul><ul><ul><li>Start / Stop </li></ul></ul><ul><ul><li>Backup / Restore </li></ul></ul><ul><ul><li>Clone </li></ul></ul><ul><ul><li>Reset </li></ul></ul><ul><ul><li>Remove / Restart </li></ul></ul><ul><ul><li>... </li></ul></ul><ul><li>SAP Service Workflows </li></ul><ul><ul><li>SAP Refresh </li></ul></ul><ul><ul><li>SAP Migration </li></ul></ul><ul><ul><li>DB Cloning </li></ul></ul><ul><ul><li>System Cloning </li></ul></ul><ul><ul><li>Landscape Cloning </li></ul></ul><ul><ul><li>SAP App Server provsioning </li></ul></ul><ul><ul><li>SAP DB Server provisioning </li></ul></ul><ul><ul><li>SAP Landscape provisioning </li></ul></ul><ul><ul><li>... </li></ul></ul>Composition of Functions / Service Workflows to Use Cases
  23. 23. Team-IBM – Delivering Value for Clients Worldwide Cloud Assessment & Planning SAP on IBM Smart Cloud Life Cycle-as-a-Service
  24. 24. Cloud as a Platform for Business Innovation and Growth – from SAP to New Application Models Chandar Pattabhiriam Vice President Cast Iron
  25. 25. The Shift to a Client-Defined Cloud Increased focus on Business <ul><li>Supports production-level mission critical applications </li></ul><ul><li>Platform for migrating key applications and workloads </li></ul><ul><li>Platform for integrating hybrid world of cloud and on-premises applications </li></ul>Low cost and high speed: Operational Dexterity Flexibility and agility: New business value Simplicity and ease of use: IT without boundaries
  26. 26. Companies are Adopting Cloud Services
  27. 27. Cloud Application (SaaS) Use is Exploding <ul><li>Notes on the Data </li></ul><ul><li>Obvious trends away from on-premise solutions toward SaaS/Cloud solutions for new software through at least 2014. </li></ul><ul><li>IT and business executives expect their firms to prefer buying SaaS/Cloud-based solutions rather than traditional on-premise solutions after 2014. </li></ul>Saugatuck Insight: Spending on new software solutions will shift to SaaS (Cloud-based). While timeframes will vary by region and industry, the general global tipping point will be in 2014. On-premise software will not vanish at this point, but will become the minority in new software spending. Source: Saugatuck Technology Inc., 2010 Cloud Business Solutions / SaaS Survey (March 2010), Global N=790
  28. 28. It’s Created a Hybrid World Private Clouds Public Clouds Home-grown Applications Packaged Applications Companies have both Cloud and On-Premise Applications
  29. 29. Public Clouds Private Clouds Which Demands Integration Home-grown Applications Packaged Applications Companies have both Cloud and On-Premise Applications
  30. 30. Why Connect the Cloud? Sales CRM Service Marketing Shipping Finance What are my hottest leads? ? Where are my orders? ? Has this customer paid? ? I need to do a credit check ? Where are my invoices? ?
  31. 31. Answer: Integration = Maximizing Productivity & Investment Hottest Leads Sales Invoices Orders CRM Service Marketing Shipping Finance
  32. 32. SaaS Buyers Feeling the Pain Source: Saugatuck Technology Inc., 2009 Global User Survey; n=1793
  33. 33. WebSphere Cast Iron Cloud Integration Connects Hybrid World of Cloud and On-Premise Applications In Days
  34. 34. WebSphere Cast Iron Integration Configuration, not coding Multi-tenant IBM Cast Iron Cloud Virtual appliances (VMware) Cloud Applications Cloud Applications On-premise Applications Flexible Comprehensive Physical appliances (IBM) Integrate Cloud and On-Premise Applications in Days Rapid UI Mashups Data Migration Process Integration
  35. 35. Proven Results - Integrate in Days Cloud Offering Customer Scenario Duration Sales Cloud – SQL DW 360* View of Customers 10 Days Custom Cloud - PeopleSoft Billing and Invoice Integration 8 Days Sales Cloud & Chatter – SAP Customer and Sales Order Integration 14 Days Netsuite, CRM Opportunity to order sync 20 Days Oracle CRM On Demand, EBS Real-time order and invoice visibility 10 Days Sales Cloud, Service Cloud, Force.com - Jeeves Order to Shipment 21 Days Custom Cloud
  36. 36. The Shift to a Client-Defined Cloud Increased focus on Business Low cost and high speed: Operational Dexterity Flexibility and agility: New business value Simplicity and ease of use: IT without boundaries
  37. 37. Illumina, Inc. Scott Skellenger Senior Director Global Information Services Illumina Inc.
  38. 38. Cloud The New Norm Scott Skellenger Sr. Director Global IS Illumina inc.
  39. 39. Illumina’s Mission Innovating for the Future of Genetic Analysis To be the leading provider of integrated solutions that advance the understanding of genetics and health To Targeted Validation and Beyond… From Genome Wide Discovery…
  40. 40. The Impact of Scale in Sequencing Gb / run Year 10 4 scale in throughput; 10 7 scale in parallelization in 5 years
  41. 41. Where have we been? What got us here won’t get us there…
  42. 42. The Promise of Cloud – A Smarter Approach From legacy architecture to modern business function <ul><li>Economies of scale </li></ul><ul><li>Elasticity </li></ul><ul><li>Performance </li></ul><ul><li>Higher Service Levels </li></ul><ul><li>Variable Cost </li></ul>A Cloud approach can deliver … … if we evolve to support it!
  43. 43. SOA as Business Function Loose coupling of business services requires a shift in IT emphasis <ul><li>IT Organizational and Skill Evolution to Support Cloud </li></ul><ul><ul><li>Contract and Vendor Management – Knowing what you need and want… </li></ul></ul><ul><ul><li>Integration, Integration, Integration </li></ul></ul><ul><ul><li>MDM – Maintaining control of your company’s data assets </li></ul></ul><ul><ul><li>SLM – For real this time! </li></ul></ul><ul><ul><li>Governance Risk and Compliance – You are not off the hook </li></ul></ul>Business Function Hub MRM CRM HR
  44. 44. How do we get there from here? Staying out of the Transition Danger Zone <ul><li>Attack Risk!!! </li></ul><ul><li>Understand the relationship between cloud based business functions </li></ul><ul><ul><li>Internalize the Business Process Overlay, Data Management Req. </li></ul></ul><ul><li>Minimize the number of contracts/partners where possible </li></ul><ul><ul><li>Keep the Transition Danger Zone manageable </li></ul></ul><ul><li>Divest legacy architecture and rigidity </li></ul>Transition Danger Zone High Complexity High Cost
  45. 45. Evolution of IT – A Sea Change Cloud as a business differentiating smart architecture Time Competitive Profile We Build IT! Governed, Workload and Event driven, Elastic, Scalable, Variable Cost Capability/Maturity TDZ
  46. 46. Music Mastermind Bo Bazylevsky - Co-founder and President Reza Rassool - CIO Music Mastermind
  47. 47. Revolutionizing the Way  We Create, Share, and Enjoy Music - PRIVATE & CONFIDENTIAL -
  48. 48. World Class Team Matt Serletic CEO & Founder Reza Rassool CTO Bo Bazylevsky President & Founder <ul><ul><li>Songwriter, Producer, and Musician </li></ul></ul><ul><ul><li>Former Chairman/CEO of Virgin Records </li></ul></ul><ul><ul><li>Multiple GRAMMY, ASCAP, RIAA, and CMA Award winner </li></ul></ul><ul><ul><li>Serial startup veteran </li></ul></ul><ul><ul><li>Pioneered digital AV editing, VOD </li></ul></ul><ul><ul><li>Technical Oscar and Emmy Award-winning products </li></ul></ul><ul><ul><li>Senior portfolio mgr/trader </li></ul></ul><ul><ul><li>Former head of Emerging Markets Corporate Trading at Bear Stearns, JP Morgan </li></ul></ul><ul><ul><li>PM—Moore/James Caird Asset Management </li></ul></ul>TEAM TEAM TEAM <ul><ul><li>Engineers (90+ yrs exp., advanced degrees music/computer science) </li></ul></ul><ul><ul><li>Music theorists </li></ul></ul><ul><ul><li>Music industry experts </li></ul></ul><ul><ul><li>DSP, Cloud, Server Development </li></ul></ul><ul><ul><li>AAA Game Developers (80+ yrs exp., 33 console game credits including 6 Guitar Hero titles) </li></ul></ul><ul><ul><li>Outsourced software resources </li></ul></ul><ul><ul><li>CFO: Former UMG & Geffen financial executive </li></ul></ul><ul><ul><li>Raised Series A ~$5MM </li></ul></ul><ul><ul><li>Raising Series B ~$10MM </li></ul></ul>- PRIVATE & CONFIDENTIAL -
  49. 49. But what about being a musician ? Anyone can be… - PRIVATE & CONFIDENTIAL -
  50. 50. - PRIVATE & CONFIDENTIAL -
  51. 51. Making Music In The Cloud - PRIVATE & CONFIDENTIAL -
  52. 52. Make It Fun! <ul><li>Games replace work </li></ul><ul><ul><ul><li>Mini-games </li></ul></ul></ul><ul><ul><ul><li>Badges </li></ul></ul></ul><ul><ul><ul><li>Upgrades and unlocks </li></ul></ul></ul><ul><ul><ul><li>Rewards for sharing </li></ul></ul></ul>- PRIVATE & CONFIDENTIAL - GO VIRAL
  53. 53. A Personal Music Experience - PRIVATE & CONFIDENTIAL - Hello Samurai Rob Thomas, First Star Artist GENRE CHARACTERS STAR AVATARS
  54. 54. yesterday,  we were quiet… - PRIVATE & CONFIDENTIAL -
  55. 55. - PRIVATE & CONFIDENTIAL -
  56. 56. CohesiveFT Craig Heimark Chairperson-CEO CohesiveFT
  57. 57.
  58. 58. Faster and Easier 24% - McKinsey 47% - Microsoft
  59. 59.
  60. 60. Faster and Easier Better image quality??
  61. 61.
  62. 62. Today
  63. 63. “ Internal Cloud” “ External Cloud” “ Internal Hosting” “ External Hosting” Shared Infrastructure Dedicated Infrastructure On Premises Off Premises 85%
  64. 64. “ Internal Cloud” “ External Cloud” “ Internal Hosting” “ External Hosting” On Premises Off Premises 85% 11% <1% 4% Shared Infrastructure Dedicated Infrastructure
  65. 65. On Premises Off Premises <25% ~40% ~30% <5% Shared Infrastructure Dedicated Infrastructure “ Internal Cloud” “ External Cloud” “ Internal Hosting” “ External Hosting”
  66. 66. On Premises Off Premises *Typically 50% cost reduction from shared infra Externalize (flexibility Benefits) Standardize & Virtualize (cost benefits*) 1 2 Shared Infrastructure Dedicated Infrastructure “ Internal Cloud” “ External Cloud”
  67. 67. Private Cloud Agile Data Center Public Cloud 3 Public Cloud 2 Public Cloud 1 On Premises Off Premises Shared Infrastructure Dedicated Infrastructure “ Internal Cloud” “ External Cloud”
  68. 68.
  69. 69. How do we do that?
  70. 70. Interoperate Migrate
  71. 71. Coders Create Operations Maintains Developers Assemble
  72. 72. Elastic Server Platform Server assembly like hardware
  73. 73. Build from components just like your would from HP or Dell...
  74. 74. <ul><li>Allows choice at every level </li></ul><ul><ul><ul><li>Open Source Components </li></ul></ul></ul><ul><ul><ul><li>Commercial Source Components </li></ul></ul></ul><ul><ul><ul><li>Proprietary Source Components </li></ul></ul></ul><ul><ul><ul><li>Multiple Operating Systems </li></ul></ul></ul>Assemble
  75. 75. <ul><li>Upload your own proprietary or licensed ISV component </li></ul><ul><li>Capture Operating Instructions </li></ul>Assemble Assemble
  76. 76. <ul><li>Save Bill of Material as a template </li></ul><ul><ul><li>allows “remanufacturing” for patch mgmt </li></ul></ul><ul><ul><li>allows “ remanufacturing ” for migrations or heterogeneous deployment </li></ul></ul>Manage Bill of Materials Rebuild button
  77. 77. Overlay Network <ul><li>Control </li></ul><ul><li>your security perimeter </li></ul><ul><li>your IP address space </li></ul><ul><li>your protocols </li></ul><ul><li>your topology </li></ul>… across multiple clouds… … and between your physical data center and your cloud deployment. VPN-Cubed provides a security perimeter for your IT infrastructure inside the cloud…
  78. 78. Cross-could overlay network in action Three clouds – one network EC2 Rackspace Terremark
  79. 79. I want to control my own network addresses
  80. 80. Can ’t I use my existing data center NOC?
  81. 81. <ul><li>WHY CFT? </li></ul>
  82. 82.
  83. 83.
  84. 84.
  85. 85. <ul><li>WHY IBM? </li></ul>
  86. 86.
  87. 87.
  88. 88. R&D
  89. 89. Thank You [email_address]
  90. 90. IBM Smart Cloud Enabling the next generation service delivery platform Hanoi Vietnam Silicon Valley California Dublin Ireland São Paulo Brazil Johannesburg South Africa Bangalore India Tokyo Japan IBM Cloud Labs Seoul S. Korea IBM Smart Business Cloud Singapore Beijing China Raleigh NC Cloud Research Ehningen Germany Boulder CO Toronto, ON Canada IBM Managed Backup Cloud – IPS (not all listed) Aubervillers France Madrid Spain London England Capetown South Africa Hong Kong Sydney Australia Next Generation Combination of Technology, Expertise and Proven Experience to Help Your Company Navigate advance your Cloud Deployment ! Low cost and high speed: Operational Dexterity Flexibility and agility: New business value Simplicity and ease of use: IT without boundaries
  91. 91. While at the IBM Cloud Forum <ul><li>Stop by Demonstration Area </li></ul><ul><ul><li>IBM Smart Cloud </li></ul></ul><ul><ul><li>SAP Managed Application Services </li></ul></ul><ul><ul><li>… And Many More </li></ul></ul><ul><li>Connect with IBM </li></ul><ul><li>Connect with Partners </li></ul><ul><li>Connect with Community </li></ul>
  92. 92. IBM Smart Business Cloud-Enterprise Spring 2011 North America Promotion <ul><li>Exciting Offer for New Customers to experience IBM Smart Business Cloud-Enterprise </li></ul><ul><li>Offer Terms </li></ul><ul><ul><li>From April 8 to June 10, 2011, provision select virtual machines at the Toronto, Canada data center—subject to availability—at no charge: </li></ul></ul><ul><ul><ul><li>32-bit Copper and 32-bit Silver machines </li></ul></ul></ul><ul><ul><ul><li>Virtual machines to run Linux ® (Red Hat or Novell SUSE) or Microsoft ® Windows ® Server 2003/2008 </li></ul></ul></ul><ul><ul><ul><li>256 gigabytes of persistent storage </li></ul></ul></ul><ul><ul><li>Following promotional period, add on additional services and pay for those and virtual machines provisioned during promotional period under standard terms & conditions </li></ul></ul><ul><li>Featured on </li></ul><ul><ul><li>ibm.com /cloud/solutions/enterprise </li></ul></ul><ul><ul><li>www.ibm.com /cloud/solutions/promo </li></ul></ul>
  93. 94.
  94. 95. Cloud Service Models have foundational components… Image Management Management and governance of virtual images across the software lifecycle Virtualized Workloads Delivery of integrated middleware workloads that leverage cloud capabilities Infrastructure Management Automated and instrumented infrastructure with virtualization Integration & Connectivity Secure and reliable connectivity and integration within and between cloud environments Elastic Resources Efficient scaling of software and hardware resources in a cloud environment Analytics Business analytics and insight delivered via the cloud Collaboration Collaborate and interact with people and processes in the cloud Implementation and Consulting Services Managed Services Business Services Platform Infrastructure
  95. 96. Let’s walk through a few key capabilities fundamental to cloud Business Services Infrastructure Business Application Services Industry Solutions Platform The capabilities we hightlight need to blow up. The capabilities we de-emphasize need to gray out. APaaS Collaboration Analytics Application Lifecycle Developer & Tester Collaboration Development Automation Life-cycle Traceability Integration Process Integration Identity Integration Management Integration Application & Data Integration Spillover/Failover Services Optimization Heterogeneous Platform Management Optimized Workload Placement Virtualized Compute, Network, Storage Workload Acceleration Power Management Security Service Management Identity Management Intrusion Detection Tenant Isolation Data Protection OSS Service Quality Management Service Operations Mgmt Service Asset Mgmt Service Automation Mgmt Image Management IPaaS Multi-tenant Applications Workload & Data Mobility Continuously Available Apps App Health Mgmt & Self-Healing Dynamic Workload Management Elastic application runtimes Fine-grained SLA Enforcement Workload & Topology Patterns Elastic Application Resources
  96. 97. Simplicity and ease of use: IT without boundaries Start with the fundamental benefits of the cloud…and activate them to transform your business. A global telecom’s virtualized application development environment enables more testing earlier in the cycle, improving defect discovery and delivering 100% ROI in 30 days. A major medical group taps a collaborative care cloud to apply advanced analytics and clinical support to improve patient outcomes A pharmaceutical services company achieves a projected USD$250,000 in annual savings and reallocates 80 percent of its data integration resources to strategic activities through the integration of Cloud into traditional IT systems Low cost and high speed: Operational Dexterity Flexibility and agility: New business value
  97. 98. Cloud Application (SaaS) Use is Exploding <ul><li>Notes on the Data </li></ul><ul><li>Obvious trends away from on-premise solutions toward SaaS/Cloud solutions for new software through at least 2014. </li></ul><ul><li>IT and business executives expect their firms to prefer buying SaaS/Cloud-based solutions rather than traditional on-premise solutions after 2014. </li></ul>Saugatuck Insight: Spending on new software solutions will shift to SaaS (Cloud-based). While timeframes will vary by region and industry, the general global tipping point will be in 2014. On-premise software will not vanish at this point, but will become the minority in new software spending. Source: Saugatuck Technology Inc., 2010 Cloud Business Solutions / SaaS Survey (March 2010), Global N=790
  98. 99. WebSphere Cast Iron Cloud Integration Connects Hybrid World of Cloud and On-Premise Applications In Days
  99. 100. And It’s Created a Hybrid World Private Clouds Public Clouds Home-grown Applications Packaged Applications Companies have both Cloud and On Premise Applications
  100. 101. Which Demands Integration Private Clouds Public Clouds Packaged Applications Integration is Critical in a Hybrid World Home-grown Applications
  101. 102. WebSphere Cast Iron Integration Configuration, not coding Multi-tenant IBM Cast Iron Cloud Virtual appliances (VMware) Cloud Applications Cloud Applications On-premise Applications Flexible Cost Effective Physical appliances (IBM) Integrate Cloud and On-Premise Applications in Days Rapid TCO Websphere Cast Iron Custom Code
  102. 103. Proven Results - Integrate in Days Cloud Offering Customer Scenario Duration Sales Cloud – SQL DW 360* View of Customers 10 Days Custom Cloud - PeopleSoft Billing and Invoice Integration 8 Days Sales Cloud & Chatter – SAP Customer and Sales Order Integration 14 Days Netsuite, CRM Opportunity to order sync 20 Days Oracle CRM On Demand, EBS Real-time order and invoice visibility 10 Days Sales Cloud, Service Cloud, Force.com - Jeeves Order to Shipment 21 Days Private Cloud
  103. 104. Covering the IT and Cloud Deployment Continuum Private Public Hybrid IT capabilities provided “as a service,” over an intranet, within the enterprise and behind the firewall Internal and external service delivery methods are integrated IT activities / functions are provided “as a service,” over the Internet Enterprise data center Enterprise data center Private cloud Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Public cloud services A Users B New business value
  104. 105. Transforming application development processes through cloud enabled platform services Value Delivered: From traditional To cloud Project Initiation Requirement Analysis Design Deployment Production Development Test We should use this graph as its simpler then Next page. We may want to change the bottom half for the messages in our chart Workload “portability” Workload “porting” Hybrid Platform Point and Click integration Custom Integration Integration as Service 30 min for developer environment Days to set up per developer Development Environment One operator for 100 applications One operator for 10 applications Application delivery management DB Administrator for 100 applications DB Administrator for 10 applications DB as a Service
  105. 106. IBM Brings Unique Strengths to Deliver Integrated Development and Test Environment “… Developers are typically underserved by existing processes, and offering them a self-service option helps productivity and, crucially, avoids many issues…” Cloud CIO: 3 Private Cloud Use Case Scenarios By Bernard Golden Wed, March 23, 2011 Community of Partners On Boarding Application Virtualization Testing Solutions Testing on Devices
  106. 107. Unprecedented Capability across our Cloud platforms.  Middleware  Process   Physical (Hardware)   Hypervisor  Operating System  Application Management, & Support  Integrated Back-Up and recovery  Dedicated Client Connection from Datacenter  Location Dexterity   Logical & physical Isolation (VM, Network (VLAN), & Storage)   Security Policies & Services Security & Isolation  SLA 99.9%  SLA 99.5%  High End Scalability   Rapid Provisioning Time Availability & Performance  Tier 1 & 4  Tier 2 Tiered Storage  KVM  eSX and Power VM  AIX   Windows   Linux  Power   x86 Technology Platform  Managed Service Options Month* Hour Pay as You Go Payment & Billing
  107. 108. IBM Smart Business Cloud - Enterprise <ul><li>Agile Infrastructure for Myriad of Workloads </li></ul><ul><li>Choice of nine virtual (Intel) server configurations </li></ul><ul><li>Choice of pre-configured IBM and third party software images from which to build private image libraries </li></ul><ul><ul><li>Linux® operating systems; Red Hat and Novell SUSE </li></ul></ul><ul><ul><li>Windows Server® 2003 and 2008 </li></ul></ul><ul><ul><li>IBM Lotus®, WebSphere®, DB2® and Informix® stacks </li></ul></ul><ul><ul><li>IBM Rational® Application Lifecycle Management </li></ul></ul><ul><ul><li>Tivoli® Monitoring software </li></ul></ul><ul><li>Virtual Private Network (VPN/VLAN) services with NEW Multiple VLANS for Single Virtual Machine </li></ul><ul><li>Enterprise level Support Options. </li></ul><ul><li>Choice of world-wide centers: Raleigh (US), Boulder(US) & Ehningen (Germany), Toronto (Canada), Makuhar (Japan), Singapore </li></ul><ul><li>Payment options: </li></ul><ul><li>Pay-as-you-go, Bring-Your-Own-License, Developer-Use-Only, Pre-Release </li></ul><ul><li>Reserved Capacity Options </li></ul>More at: ibm.com /cloud/solutions/enterprise
  108. 109. Building application migration and integration patterns based on client engagements Build Assemble Integrate Deploy Upload application using standard software and data configurations Deploy a set of private images and instances for running application on the cloud platform “ Waves” of applications ported and packaged and deployed onto Customer’s IBM Cloud Resources . Assemble and build “cloud modules” through source code porting, permitting easy placement onto cloud VMs. Simple: Web Application Complex: SAP Tasks Inventory, profile, and prioritize applications for migration Build the VM environment in the cloud that provides an entry point Plan User access based on IT governance and policies Pattern Based
  109. 110. Management, support and deployment Security and isolation Availability and performance Technology platform Payment and billing Unified communications Archive Desktop Security Compute The IBM Smart Cloud will deliver standardized services from IBM, as well as an ecosystem of partners and clients SAP Enterprise data center Enterprise data center Private cloud Hosted private cloud Managed private cloud Enterprise Shared cloud services A Enterprise B Public cloud services A Users B Client Defined Services
  110. 111. Cloud Computing - NIST* Definition (*National Institute of Standards and Technology) Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. but ….. this is a technology centric definition
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