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How to create a social media black swan
How to create a social media black swan
How to create a social media black swan
How to create a social media black swan
How to create a social media black swan
How to create a social media black swan
How to create a social media black swan
How to create a social media black swan
How to create a social media black swan
How to create a social media black swan
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How to create a social media black swan

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The industrial age is not just beginning to show signs of faltering, but huge cracks are appearing. As our world becomes more interconnected, dynamic and emergent we are realising that the simplicity …

The industrial age is not just beginning to show signs of faltering, but huge cracks are appearing. As our world becomes more interconnected, dynamic and emergent we are realising that the simplicity of the past no longer exists and we can no longer plan with any form of certainty.

There has been some great thinking over the years about how businesses should embrace uncertainty, that thinking however has been mainly focused at CSO's and CIO's who are looking at this world through a big lens of how it effects their business as a whole.

I want to look at how this new cultural, technological and economic dynamic will impact how we should look at individual disciplines specifically social business and social marketing.

The presentation will, at first make people aware of the new age of uncertainty and why we are incapable of predicting what will happen but also give them some great tools to be able to embrace the complexity and not just survive but strive and even exceed in this new age.

Published in: Business, Technology
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  • 1. How to create a social media Black Swan event Maurice Wheeler Strategic Planning Director @hellodoco
  • 2. 1. Totally unforeseen2. Very significant and has a big impact3. Can be rationalised retrospectively
  • 3. Black Swans events come out of systems that are highlycomplex, interconnected and emerging
  • 4. Our inability to recognise that weHighly complex are building and thusunpredictable + strategies and road maps built = Disastrous consequences systems on insufficient evidence
  • 5. Realise you can’t predict the future• Beware of the false prophet• Have a compass not a map
  • 6. Create as many blackswan opportunities as you can• Constantly test new ideas• Safe to fail not fail safe• Think like a DJ not a film maker• Know your audience
  • 7. Learn how to quickly spotand exploit the Black Swan• Have the best people you can on the coal face• Highly interconnected Black Swan hit squad• “Unfortunately, a superabundance of dreams is paid for by a growing potential for nightmares” - Peter Ustinov
  • 8. Thank You Maurice Wheeler Strategic Planning Director @hellodoco

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