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Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
Social media - Facts and Figures
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Social media - Facts and Figures

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Gaining insight into the potential marketing opportunities for professionals based on demographics and engagement in various social media platforms.

Gaining insight into the potential marketing opportunities for professionals based on demographics and engagement in various social media platforms.

Published in: Technology, Business
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Transcript

  • 1. Social Media Building Credibility Sharing Content Joining the Dialog Maureen Renzi VP - Communications
  • 2. Social Media and CPAs • What is it and why should we care?
  • 3. Social Media and CPAs • Facebook – 750 million in 2011 • LinkedIn – 100 million users • Twitter – 200 million users • YouTube – 48 hours of video downloaded every minute
  • 4. Social Media and CPAs CirCa 2009 • Facebook - 300 million (Up 450 Million) • LinkedIn - 50 million users (Up 50 Million) • Twitter - 18 million users (Up 182 Million) • YouTube – 20 hours of video downloaded every minute (Up 20 hours)
  • 5. Social Media and PICPA • Strategy – Provide easy way for members to connect with each other – Provide quick, timely information – Recognize leaders/engaged members – Find out what members are thinking – Demonstrate to nonmembers the value of active involvement and engagement
  • 6. Social Media and PICPA • Facebook Likes – 2,029 Likes – 1,691 Active Users – 1,393 to 2,266 Impressions
  • 7. Social Media and PICPA • Strategy – Platform to exhibit CPAs’ knowledge, integrity, and objectivity – Provide forum for member blogs, idea exchange – Broadening reach and adding groups
  • 8. PICPA and Social Media • Linked In – 2,163 Members – 320 Emerging CPAs Subgroup – 29 Business Valuation and Litigation Subgroup
  • 9. Social Media and PICPA • Strategy –PICPA_NewsTips - Use for media relations –PICPA_GR - Relations with legislators –PaCPAs - Member news
  • 10. Social Media and PICPA • Twitter – PaCPAs – Member highlights, benefits, etc. • 283 Followers/122 Following – PICPA_GR – Government Relations • 126 Followers/151 Following – PICPA_NewsTips • 144 Followers/108 Following
  • 11. Social Media and You • Does your staff access social media in your office? – Linked In – Facebook – YouTube – All? – None?
  • 12. Social Media and You • More people are accessing Facebook via apps and less via PCs
  • 13. Social Media and You • Does your staff access social media in your office? – Linked In – Facebook – YouTube – All? – None?
  • 14. Dispelling Social Media Myths • Our firewalls prevent access to social media sites
  • 15. Social Media and You • Social media is just for kids
  • 16. Social Media and You • Social media won’t help my practice
  • 17. Social Media and You • Don’t be this guy: “There is no reason why anyone would ever want a computer in their home.” Ken Olson Digital Equipment Corp 1977
  • 18. Social Media and You • From Wikipedia: Digital Equipment Corporation was an American company in the computer industry and a leading vendor of computer systems, software and peripherals from the 1960s to the 1990s. Also known as DEC[1] and using the trademark DIGITAL, its PDP and VAX products were arguably the most popular minicomputers for the scientific and engineering communities during the 1970s and 1980s.
  • 19. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not
  • 20. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not • Clear Definition of goals and brand message • Restricted use of proprietary information • Guidance on who to contact regarding postings • Clearly identify who can post
  • 21. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not Today’s Meeting Tip: Examples of more than 100 company policies www.socialmediagovernance.com
  • 22. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not – Find out what your firm members use/are on • Today’s Meeting Trivia: 0 to more than 300
  • 23. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not – Find out what your firm members use/are on Today’s Meeting Tip: www.Linkedin.com/conversations to set up company profile and post updates)
  • 24. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not – Find out what your firm members use/are on – Check out the AICPA’s resources (PCPS)
  • 25. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not – Find out what your firm members use/are on – Check out the AICPA’s resources (PCPS) – Sign up for PICPA’s LinkedIn, Twitter, FB
  • 26. Social Media and You • Getting Started: – Develop a social media policy – you need one regardless of whether you have a presence or not – Find out what your firm members use/are on – Check out the AICPA’s resources (PCPS) – Sign up for PICPA’s LinkedIn, Twitter, FB – Check out videos on PICPA TV
  • 27. Future of Social Media ??????????????? Connect
  • 28. Social Media – PICPA and You Questions?

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