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Design thinking (dt) for business and

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  • 1. Design Thinking (DT) for Business and Business Thinking (BT) for designDewasa ini kesadaran masyarakat akanhubungan antara “Business Thinking” for designdan “Design Thinking” for Business sudah mulaimeluas.Tapi apakah hanyasekedar sadar sajasudah cukup untukpiawai dalammengaplikasikannya?
  • 2. Perlu:KeseharianKeterkaitanKeterbukaan ImplementationKeterbiasaan Observation and Ideation: Bring to the real exploration Generation-Perulangan evaluation- world developmentHingga membentukTOTALITAS dan INTEGRITAS
  • 3. 19 Juni 2011 lalu, saya, Maureen Nuradhi dan rekan saya Astrid Kusumowidagdo dari Interior Architecture Universitas Ciputra, mendapat kesempatan untuk berbagi seputar DT dan BT diatas dengan memberikan“pengalaman langsung” yang kontekstual pada audience di Semarang.
  • 4. Dalam acara workshopentrepreneurship bagi parafinalis Dulux EcoCreativecity Competition ini,para finalis mendesainproduk berwawasanlingkungan denganmemanfaatkan kaleng bekascat Dulux dan Catylac. KONTEKSTUAL atau KETERKAITAN dengan lingkungan peserta masing- masing yang menentukan kemungkinan memBISNISkan desain mereka dan sebaliknya menDESAINKAN bisnisnya.
  • 5. Tim Brown, CEO with build in design thinking “about the business managers, they’ll need to do more than hire designers. They’ll need to be designers. They’ll need to think like designers, feel like designers, work like designers” The Designful Company, Marty Neumeier, Neutron’s president 2009Why should we think like designer ©Maureen Nuradhi
  • 6. Respon luar biasa daripara finalis yang terdiridari mahasiswa hukum, -manajemen strategi-teknik elektro-desain, iburumah tangga, dan siswaSMA, sebuah team yangsangat menghargaiPERBEDAAN, salah satusikap kunci untukberinovasi.“KETERBUKAAN”memang diperlukanuntuk bisa memahamiketerkaitan BT dan DTserta menjadikannyasebagai “KETERBIASAANdan KESEHARIAN”
  • 7. Old : Design People x Business PeopleBUSSINESS X DESIGN Tend to stay out of the ……most business domains of accounting, managers are deaf, OLD AND NEW human resources, and dumb, and blind when legal affairs, for it comes to the creative instance….. process New : Design People x Business People Designer’s Businessmans sensibility and Design thinker managerial skills methods and methods Design thinking, edited by Thomas Lockwood Change by design, Tim BrownWhy should we think like designer ©Maureen Nuradhi
  • 8. SPECIAL THANKS TO:• Finalis Dulux Eco-Creativecity• Dulux-Akzonobel• Creative Mate Organizer• Interior Architecture Universitas Ciputra• Our beautiful tour guide Elizabeth