Your Facebook Business Page is Worthless

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Your Facebook Business Page is worthless...by itself.

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Your Facebook Business Page is Worthless

  1. 1. your facebook business page Maura Neill , ABR, CRS, MA, REALTOR® RE/MAX Around Atlanta – Atlanta, GA REALTORS® Association of New Mexico Fall Conference 2011
  2. 2. your facebook business page is worthless… Maura Neill Your Facebook Business Page is Worthless
  3. 3. … by itself Maura Neill Your Facebook Business Page is Worthless
  4. 4. the myths <ul><li>Start a Facebook Business Page and </li></ul><ul><li>you will see immediate results </li></ul><ul><li>you can sit back & watch your friends/clients LIKE your page </li></ul><ul><li>you have a fool-proof prospecting tool </li></ul><ul><li>you can abandon your website/blog </li></ul>Maura Neill Your Facebook Business Page is Worthless
  5. 5. the realities <ul><li>Your Facebook Business Page needs </li></ul><ul><li>your time </li></ul><ul><li>your creativity </li></ul><ul><li>your content </li></ul><ul><li>your commitment </li></ul>Maura Neill Your Facebook Business Page is Worthless
  6. 6. the problem <ul><li>Sick of same-old/same-old real estate blog </li></ul><ul><li>Wanted a blog that fit my lifestyle & that of my friends/peers/clients/potential </li></ul><ul><li>Found that my clients and sphere are more inspired by an area, a neighborhood, things to do than by individual houses </li></ul>Maura Neill Your Facebook Business Page is Worthless
  7. 7. the idea <ul><li>Create a site that would attract the types of clients I want to work with </li></ul><ul><li>Create content that interests me, my peers, and potential clients </li></ul><ul><li>Find a way to network without talking real estate – thinking relationships first, business second </li></ul>Maura Neill Your Facebook Business Page is Worthless
  8. 8. the site Maura Neill Your Facebook Business Page is Worthless
  9. 9. the facebook page Maura Neill Your Facebook Business Page is Worthless
  10. 10. integration <ul><li>Create a Facebook Page to compliment your site ( existing OR new ) </li></ul><ul><li>Cultivate fans – use the “Suggest to Friends” link to invite your closest family, friends and trusted clients to like you page – let the rest follow organically. </li></ul><ul><li>Share your site’s content on your Facebook Page, but also use your Page to create conversation. </li></ul>Maura Neill Your Facebook Business Page is Worthless
  11. 11. your reach <ul><li>If you build it, they will come. </li></ul><ul><li>Your Facebook Page content will only be visible to those who “like” the page – don’t count on it as a prospecting tool. </li></ul><ul><li>Link your website/blog to your Facebook Page (via the Like Button tool) and regularly link your Facebook Page content to your site to drive traffic there. </li></ul>Maura Neill Your Facebook Business Page is Worthless
  12. 12. branching out <ul><li>Use other social media platforms to touch more people, cultivate fans, and spread your message. </li></ul><ul><li>Decide which you ’re most comfortable with and which are most useful in your target area. </li></ul><ul><li>Choose wisely – you can ’t do it all. </li></ul>Maura Neill Your Facebook Business Page is Worthless
  13. 13. the accompaniments Maura Neill Your Facebook Business Page is Worthless
  14. 14. getting noticed <ul><li>Let it happen organically. </li></ul><ul><li>Be visible. </li></ul><ul><li>Be conversational. </li></ul><ul><li>Be informative. </li></ul><ul><li>Don’t be a salesman (or –woman). </li></ul>Maura Neill Your Facebook Business Page is Worthless
  15. 15. a couple of tips Maura Neill Your Facebook Business Page is Worthless
  16. 16. a couple of tips Maura Neill Your Facebook Business Page is Worthless
  17. 17. a couple of tips Maura Neill Your Facebook Business Page is Worthless
  18. 18. warning: don ’t do 365 <ul><li>Why you should not do “365 Things To Do in (INSERT YOUR CITY HERE)” </li></ul><ul><li>Trust me. </li></ul><ul><li>You don ’t have the time. </li></ul><ul><li>You don ’t need to do it. </li></ul><ul><li>You can think of something better. </li></ul>Maura Neill Your Facebook Business Page is Worthless
  19. 19. what you should do <ul><li>Find your niche – a hobby, a nonprofit, an interest, a specific area or part of your town. </li></ul><ul><li>Be consistent – every day is not realistic, but make a schedule and stick to it. </li></ul><ul><li>Don ’t rely on social media or blogging – regardless of your online success, there’s nothing like face-to-face. </li></ul>Maura Neill Your Facebook Business Page is Worthless
  20. 20. why it matters <ul><li>You don ’t have to talk about real estate 24/7 – gain credibility and respect by attracting those with common interests – then talk real estate. </li></ul><ul><li>Be seen as the local expert – in more than just days on the market and average sales price. </li></ul><ul><li>Good publicity is priceless – and it does not have to be real estate-related. </li></ul>Maura Neill Your Facebook Business Page is Worthless
  21. 21. takeaways <ul><li>Do something different. </li></ul><ul><li>Don ’t worry if others follow suit – they won’t do it as well as you do anyway. </li></ul><ul><li>Do acknowledge that there ’s more to your life – and your clients’ lives – than real estate, there are better ways to connect. </li></ul><ul><li>Do realize that your Facebook page can ’t do it all . </li></ul>Maura Neill Your Facebook Business Page is Worthless
  22. 22. find this presentation online Maura Neill Your Facebook Business Page is Worthless www.slideshare.net/MauraNeill1 Image: Coumputer mouse, mousepad, hand by Si1very on Flickr.com
  23. 23. thank you :) Maura Neill , ABR, CRS, MA, REALTOR® RE/MAX Around Atlanta 365Atlanta.com MauraNeill.com Maura@365Atlanta.com | @365Atlanta | @MauraNeill

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