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Super Simple Video: Be the Star of Your Own YouTube Channel
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Super Simple Video: Be the Star of Your Own YouTube Channel






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Super Simple Video: Be the Star of Your Own YouTube Channel Super Simple Video: Be the Star of Your Own YouTube Channel Presentation Transcript

  • Super Simple Video: Be the Star of Your Own YouTube Channel Maura Neill ABR, CRS, CDPE, e-PRO, MRP, REALTOR® about.me/mauraneill
  • Why Video? • YouTube - #2 search engine • Embed into your blog – Use as a mini-Vlog to correspond to a longer blog post • Answers FAQs • Build trust • Face-to-face redefined
  • Google and YouTube November 2006 – Google buys YouTube October 2008 – YouTube reported as #2 search engine, surpassing Yahoo!
  • Where Should Your Videos Be?
  • Consumers and Video • Increase length of time they’re on your site • Increase your likelihood of being found • Build trust and credibility • Help potential clients feel like they know you
  • Video: Face-to-Face Redefined • How are you already using video? • Where can you use video? • How can you make it personal? Image courtesy of Ambro at FreeDigitalPhotos.net
  • Video Apps SocialCam iMovie Videolicious Tout Animoto
  • Telepromt+ for iPad $14.99 Other options for Android users
  • Photo vs. Video: The People Have Spoken!
  • Photos: 43 Video: 2 Both/Combo: 5 TOTAL: 50
  • Thinglink FREE app for iPhone and Android!
  • Thinglink: Jazz Up Your Virtual Tours • Add video, photos and text popups to your photos • Allows interactive exploration of your photos • Brings still photos to life
  • Thinglink: How Can You Use It? • Text feature: point out important features • Photo feature: let viewers “look” out the window or into the next room • Video feature: give a video intro to the room or have the seller give a testimonial about why this is their favorite room, feature, etc.
  • Tips for DIY Video Shoots
  • Video Tips • • • • Be aware of your lighting Use a tripod or monopod Shoot short segments Have a video “formula” • Smile!
  • The Video Formula Have a video intro... ...and a video outro.
  • The Video Formula • Create a simple intro and outro so each video is consistent and recognizable • Write a simple script • Plan your shots – mixture of photo and video or just video • Keep it simple
  • Olloclip www.olloclip.com • 3 lenses in one – wide angle, macro, and fisheye • $70 – check Amazon.com!
  • Video Tools Gorilla Tripod joby.com/gorillapod iStabilizer – to attach your smartphone to a tripod, monopod, etc. www.iStabilizer.com iStabilizer Monopod www.iStabilizer.com
  • Finding Material for Your Blog Posts and Website • FreeDigitalPhotos.net (photos) • Footage.shutterstock.com (videos) • RoyaltyFreeMusic.com (music) • Whenever possible: take your own photos and videos
  • Video and Facebook
  • http://facebook.com/about/groups
  • The Personal Contract-toClosing Facebook Group • Secret Facebook group for you and your client • Post video messages and reminders every step of the way • Better than a phone call because they can replay • Great with more than one person in the transaction – they each get the same message
  • Video and Your Blog People love videos on YouTube, on blogs, on Facebook – here’s a quick tip: • Upload your videos to YouTube • Embed your videos into blog posts on your website • Post the link to that post (with a teaser, a line or two to make people want to click through) to your profile or business page • Send your friends/readers/fans to the link on your blog/website instead of to YouTube
  • Videos to Answer Questions
  • Answering FAQs
  • Answering FAQs • Answerings FAQs • Easily create a playlist “For Buyers” and “For Sellers” to share with clients and prospects • Supplementing blog posts – appeal to more viewers
  • Video as Introduction: Respond to Leads Immediately and Personally
  • The Introduction Video Via Leigh Brown – Charlotte, NC
  • Neighborhood Videos
  • Neighborhood Videos
  • Neighborhood Videos
  • Neighborhood Videos • Highlight the community – shopping, dining, things to do • Give the viewer a look at home styles • Feature parks and other recreation areas • Let the viewer know how it feels to live there
  • Client Testimonials
  • Client Testimonials
  • Things To Do
  • Fun Stuff
  • When the Mood Strikes You!
  • When the Mood Strikes You!
  • The Birthday Video
  • Timelapse Videos
  • Timelapse
  • Q&A
  • Connect With Me about.me/MauraNeill