Super Simple Video: Be the Star of Your Own YouTube Channel

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Super Simple Video: Be the Star of Your Own YouTube Channel

  1. 1. Super Simple Video: Be the Star of Your Own YouTube Channel Maura Neill ABR, CRS, CDPE, e-PRO, MRP, REALTOR® about.me/mauraneill
  2. 2. Why Video? • YouTube - #2 search engine • Embed into your blog – Use as a mini-Vlog to correspond to a longer blog post • Answers FAQs • Build trust • Face-to-face redefined
  3. 3. Google and YouTube November 2006 – Google buys YouTube October 2008 – YouTube reported as #2 search engine, surpassing Yahoo!
  4. 4. Where Should Your Videos Be?
  5. 5. Consumers and Video • Increase length of time they’re on your site • Increase your likelihood of being found • Build trust and credibility • Help potential clients feel like they know you
  6. 6. Video: Face-to-Face Redefined • How are you already using video? • Where can you use video? • How can you make it personal? Image courtesy of Ambro at FreeDigitalPhotos.net
  7. 7. Video Apps SocialCam iMovie Videolicious Tout Animoto
  8. 8. Telepromt+ for iPad $14.99 Other options for Android users
  9. 9. Photo vs. Video: The People Have Spoken!
  10. 10. Photos: 43 Video: 2 Both/Combo: 5 TOTAL: 50
  11. 11. Thinglink FREE app for iPhone and Android!
  12. 12. Thinglink: Jazz Up Your Virtual Tours • Add video, photos and text popups to your photos • Allows interactive exploration of your photos • Brings still photos to life
  13. 13. Thinglink: How Can You Use It? • Text feature: point out important features • Photo feature: let viewers “look” out the window or into the next room • Video feature: give a video intro to the room or have the seller give a testimonial about why this is their favorite room, feature, etc.
  14. 14. Tips for DIY Video Shoots
  15. 15. Video Tips • • • • Be aware of your lighting Use a tripod or monopod Shoot short segments Have a video “formula” • Smile!
  16. 16. The Video Formula Have a video intro... ...and a video outro.
  17. 17. The Video Formula • Create a simple intro and outro so each video is consistent and recognizable • Write a simple script • Plan your shots – mixture of photo and video or just video • Keep it simple
  18. 18. Olloclip www.olloclip.com • 3 lenses in one – wide angle, macro, and fisheye • $70 – check Amazon.com!
  19. 19. Video Tools Gorilla Tripod joby.com/gorillapod iStabilizer – to attach your smartphone to a tripod, monopod, etc. www.iStabilizer.com iStabilizer Monopod www.iStabilizer.com
  20. 20. Finding Material for Your Blog Posts and Website • FreeDigitalPhotos.net (photos) • Footage.shutterstock.com (videos) • RoyaltyFreeMusic.com (music) • Whenever possible: take your own photos and videos
  21. 21. Video and Facebook
  22. 22. http://facebook.com/about/groups
  23. 23. The Personal Contract-toClosing Facebook Group • Secret Facebook group for you and your client • Post video messages and reminders every step of the way • Better than a phone call because they can replay • Great with more than one person in the transaction – they each get the same message
  24. 24. Video and Your Blog People love videos on YouTube, on blogs, on Facebook – here’s a quick tip: • Upload your videos to YouTube • Embed your videos into blog posts on your website • Post the link to that post (with a teaser, a line or two to make people want to click through) to your profile or business page • Send your friends/readers/fans to the link on your blog/website instead of to YouTube
  25. 25. Videos to Answer Questions
  26. 26. Answering FAQs
  27. 27. Answering FAQs • Answerings FAQs • Easily create a playlist “For Buyers” and “For Sellers” to share with clients and prospects • Supplementing blog posts – appeal to more viewers
  28. 28. Video as Introduction: Respond to Leads Immediately and Personally
  29. 29. The Introduction Video Via Leigh Brown – Charlotte, NC
  30. 30. Neighborhood Videos
  31. 31. Neighborhood Videos
  32. 32. Neighborhood Videos
  33. 33. Neighborhood Videos • Highlight the community – shopping, dining, things to do • Give the viewer a look at home styles • Feature parks and other recreation areas • Let the viewer know how it feels to live there
  34. 34. Client Testimonials
  35. 35. Client Testimonials
  36. 36. Things To Do
  37. 37. Fun Stuff
  38. 38. When the Mood Strikes You!
  39. 39. When the Mood Strikes You!
  40. 40. The Birthday Video
  41. 41. Timelapse Videos
  42. 42. Timelapse
  43. 43. Q&A
  44. 44. Connect With Me about.me/MauraNeill

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