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Super Simple Video: Be the Star of Your Own YouTube Channel

Super Simple Video: Be the Star of Your Own YouTube Channel






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    Super Simple Video: Be the Star of Your Own YouTube Channel Super Simple Video: Be the Star of Your Own YouTube Channel Presentation Transcript

    • Super Simple Video: Be the Star of Your Own YouTube Channel Maura Neill ABR, CRS, CDPE, e-PRO, MRP, REALTOR® about.me/mauraneill
    • Why Video? • YouTube - #2 search engine • Embed into your blog – Use as a mini-Vlog to correspond to a longer blog post • Answers FAQs • Build trust • Face-to-face redefined
    • Google and YouTube November 2006 – Google buys YouTube October 2008 – YouTube reported as #2 search engine, surpassing Yahoo!
    • Where Should Your Videos Be?
    • Consumers and Video • Increase length of time they’re on your site • Increase your likelihood of being found • Build trust and credibility • Help potential clients feel like they know you
    • Video: Face-to-Face Redefined • How are you already using video? • Where can you use video? • How can you make it personal? Image courtesy of Ambro at FreeDigitalPhotos.net
    • Video Apps SocialCam iMovie Videolicious Tout Animoto
    • Telepromt+ for iPad $14.99 Other options for Android users
    • Photo vs. Video: The People Have Spoken!
    • Photos: 43 Video: 2 Both/Combo: 5 TOTAL: 50
    • Thinglink FREE app for iPhone and Android!
    • Thinglink: Jazz Up Your Virtual Tours • Add video, photos and text popups to your photos • Allows interactive exploration of your photos • Brings still photos to life
    • Thinglink: How Can You Use It? • Text feature: point out important features • Photo feature: let viewers “look” out the window or into the next room • Video feature: give a video intro to the room or have the seller give a testimonial about why this is their favorite room, feature, etc.
    • Tips for DIY Video Shoots
    • Video Tips • • • • Be aware of your lighting Use a tripod or monopod Shoot short segments Have a video “formula” • Smile!
    • The Video Formula Have a video intro... ...and a video outro.
    • The Video Formula • Create a simple intro and outro so each video is consistent and recognizable • Write a simple script • Plan your shots – mixture of photo and video or just video • Keep it simple
    • Olloclip www.olloclip.com • 3 lenses in one – wide angle, macro, and fisheye • $70 – check Amazon.com!
    • Video Tools Gorilla Tripod joby.com/gorillapod iStabilizer – to attach your smartphone to a tripod, monopod, etc. www.iStabilizer.com iStabilizer Monopod www.iStabilizer.com
    • Finding Material for Your Blog Posts and Website • FreeDigitalPhotos.net (photos) • Footage.shutterstock.com (videos) • RoyaltyFreeMusic.com (music) • Whenever possible: take your own photos and videos
    • Video and Facebook
    • http://facebook.com/about/groups
    • The Personal Contract-toClosing Facebook Group • Secret Facebook group for you and your client • Post video messages and reminders every step of the way • Better than a phone call because they can replay • Great with more than one person in the transaction – they each get the same message
    • Video and Your Blog People love videos on YouTube, on blogs, on Facebook – here’s a quick tip: • Upload your videos to YouTube • Embed your videos into blog posts on your website • Post the link to that post (with a teaser, a line or two to make people want to click through) to your profile or business page • Send your friends/readers/fans to the link on your blog/website instead of to YouTube
    • Videos to Answer Questions
    • Answering FAQs
    • Answering FAQs • Answerings FAQs • Easily create a playlist “For Buyers” and “For Sellers” to share with clients and prospects • Supplementing blog posts – appeal to more viewers
    • Video as Introduction: Respond to Leads Immediately and Personally
    • The Introduction Video Via Leigh Brown – Charlotte, NC
    • Neighborhood Videos
    • Neighborhood Videos
    • Neighborhood Videos
    • Neighborhood Videos • Highlight the community – shopping, dining, things to do • Give the viewer a look at home styles • Feature parks and other recreation areas • Let the viewer know how it feels to live there
    • Client Testimonials
    • Client Testimonials
    • Things To Do
    • Fun Stuff
    • When the Mood Strikes You!
    • When the Mood Strikes You!
    • The Birthday Video
    • Timelapse Videos
    • Timelapse
    • Q&A
    • Connect With Me about.me/MauraNeill