Social Media to the Rescue - Facebook, Twitter and YouTube for Fire Safety Professionals

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From my 2-hour class for the Georgia Fire Safety Symposium, July 13, 2011. Basic Facebook, Twitter and YouTube usage for fire safety professionals (fire stations, city and county fire departments, and other fire and life safety organizations).

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  • This was an excellent presentation for services that are trying to get social media up and running for their service.A big Thank You to Maura for coming to Georgia Fire and Public Safety Training Center. :)
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Social Media to the Rescue - Facebook, Twitter and YouTube for Fire Safety Professionals

  1. 1. Georgia Fire Safety Symposium<br />July 13, 2011<br />
  2. 2. Who Is This Chick and Why Is She Up There?<br />Maura Neill<br />REALTOR® in the North Metro Atlanta area<br />Creator of 365Atlanta.com – a hyperlocal online travel resource for the Atlanta area<br />Social Media enthusiast & speaker<br />© 2011 Maura Neill<br />
  3. 3. Who is Social?<br />Image: circle of friends by jenser on Flickr.com<br />How many of you…<br />…use Social Media currently for work?<br />…use Social Media for personal use (i.e., you have a personal Facebook profile page)?<br />…have watched YouTube videos but that’s about the extent of your Social Media usage?<br />…wouldn’t know Social Media if it jumped out and bit you? <br />© 2011 Maura Neill<br />
  4. 4. Today’s Agenda: The “Big 3”<br />© 2011 Maura Neill<br />
  5. 5. Facebook vs. Twitter<br /><ul><li>Your messages last longer – the Wall
  6. 6. Conversations are documented and linear
  7. 7. A gathering place for your “raving fans”
  8. 8. Can act as second (not substitute for your current) website
  9. 9. Messages have short shelf-life
  10. 10. More immediate response
  11. 11. A place for multiple conversations and connections
  12. 12. Works hand-in-hand with your FB page – not as a duplicate
  13. 13. Messages have different tone/purpose
  14. 14. Chance for different personas
  15. 15. Integrates easily with both</li></ul>© 2011 Maura Neill<br />
  16. 16. Facebook:Your Community Bulletin Board<br />Image: bulletin board by rallenhill on Flickr.com<br />© 2011 Maura Neill<br />
  17. 17. Facebook:Your Community Bulletin Board<br />What to post?<br />Articles<br />News<br />Topics for discussion<br />Bulletins and warnings<br />Photos and videos*<br />Most useful with: information with more “shelf life” – less immediate in nature<br />© 2011 Maura Neill<br />
  18. 18. Facebook  FDNY<br /> Links to<br />City Website<br />© 2011 Maura Neill<br />
  19. 19. Setting Up Your Facebook Page<br />1. Go to www.Facebook.com/pages (you must set up or have a personal profile already<br />2. Click on:<br />3. Choose what type of page:<br />Company Organization or Institution  then choose Government Organization<br />Type in your organization’s name and click “I agree to terms”<br />4. Follow easy step-by-step instructions<br />© 2011 Maura Neill<br />
  20. 20. Facebook Pages to Explore<br />Image: binoculars portrait by gerlos on Flickr.com<br /><ul><li>New York City Fire Department
  21. 21. American Red Cross
  22. 22. Dunwoody Police Department
  23. 23. Federal Emergency Management Agency(FEMA)</li></ul>© 2011 Maura Neill<br />
  24. 24. Twitter:Your Cocktail Party Conversation<br />© 2011 Maura Neill<br />
  25. 25. Twitter:Your Cocktail Party Conversation<br />Why use Twitter? <br />Engaging with your public – the conversation part<br />Answering their questions<br />Posting urgent information or communcation “in the now”<br />Post links top news articles, press releases, videos, and other items of interest<br />Real-time setting means your posts have less shelf-life <br />© 2011 Maura Neill<br />
  26. 26. Setting Up Your Twitter Feed<br />1. Go to www.twitter.com<br />2. Enter the a display name, email address and password and click <br />3. On the next screen, you will need to pick your twitter handle, such as @365Atlanta or @FCFRD <br />- it must be unique<br /> - it cannot be a name currently in use <br /> - it should be easy to recognize and remember<br /> - it should be short and sweet<br />© 2011 Maura Neill<br />
  27. 27. Twitter Feeds to Follow<br />Image: follow me on twitter by slava baranskyi on Flickr.com<br /><ul><li>@WoodstockPD
  28. 28. @DunwoodyPolice
  29. 29. @FCFRD(Fulton County Fire & Recue Department)
  30. 30. @GeorgiaEMA
  31. 31. @AtlantaRedCross
  32. 32. @AFCEMA(Atlanta Fulton County Emergency Management Agency)
  33. 33. @ChiefJax</li></ul>© 2011 Maura Neill<br />
  34. 34. Follow and RT<br />© 2011 Maura Neill<br />
  35. 35. Twitter Hashtags:Your CB Channel<br />Image: 20101735 by Horrgakx on Flickr.com<br />#hashtag – makes your tweets searchable<br />A number sign or pound sign (#) with a word or phrase after it<br />Examples: #Atlanta #JohnsCreekGA #CobbCoFire<br />No right or wrong hashtag<br />Create one, use it consistently: your followers will use it, too<br />© 2011 Maura Neill<br />
  36. 36. YouTube:Your Own Cable TV Channel<br />Image: vintage television by phrenzee on Flickr.com<br />© 2011 Maura Neill<br />
  37. 37. YouTube:Your Own Cable TV Channel<br />Why use YouTube? Second most powerful search engine on the Internet<br />What to post:<br />Introducing the public to their public safety officials –meet your local firefighters, EMTs, etc.<br />A video tour of the firehouse<br />Educational videos – how to test your smoke alarm, how to test your fire extinguisher<br />© 2011 Maura Neill<br />
  38. 38. YouTube:Creating Video<br />Image: 2011.016 by slightlynorth on Flickr.com<br />Tips for creating video:<br />Flip camera, Kodak handheld camera, or similar (come with software to help you edit/upload videos)<br />iPhone4 (Splice – free video editing app lets you edit videos and upload to YouTube all from your iPhone4)<br />No more than 3-4 minutes<br />Title page – body of the video – closing page<br />Simple is better than fancy – err on the side of simple<br />© 2011 Maura Neill<br />
  39. 39. Setting Up Your YouTube Channel<br />1. Go to www.youtube.com<br />2. Click on Create Account<br />3. Follow the step-by-step instructions and click “I accept”.<br />4. Once you’ve created your account, be sure to click on My Account and insert your profile photo, description and other information to help your public learn more about you. <br />© 2011 Maura Neill<br />
  40. 40. Image: I have a plan (187/365) by reallyboring on Flickr.com<br />Who? What? Why? How?Creating a Social Media Strategy<br /><ul><li>Who are you trying to reach?
  41. 41. What do you want to tell them?
  42. 42. Why do you want to communicate with them?
  43. 43. How will you do it? How often? How much time can you invest?</li></ul>© 2011 Maura Neill<br />
  44. 44. Image: Hersman girls – already on computer by whiteafrican on Flickr.com<br />Social Media:Taking Stock of your Resources<br />Who will run your Social Media campaign / feeds?<br />Take stock of your resources: <br />High school or college students interested in volunteering – kids, grandkids, local members of the community<br />Interns from local high school or college<br />Tech-savvy employees you may not even know you have<br />© 2011 Maura Neill<br />
  45. 45. Image: dive by easylocum on Flickr.com<br />Diving In:Having a Strategy is Important, But…<br /><ul><li>You’ll learn more by doing
  46. 46. You’ll learn from watching and interacting with others
  47. 47. You’ll learn from your mistakes (as scary as that sounds)
  48. 48. You’ll learn from your fans and followers – social media is friendly and helpful</li></ul>© 2011 Maura Neill<br />
  49. 49. Image: I’ve Seen Fire and I’ve Seen Rain by TW Collins on Flickr.com<br />There’s No “Right Way”But There is Etiquette<br /><ul><li>It’s not self-promotion. It’s not self-promotion. It’s not self-promotion. It’s not self-promotion.
  50. 50. Be responsive to inquiries, compliments, complaints, messages, etc. etc. etc. Just RESPOND.
  51. 51. Be relatable.
  52. 52. Be present.
  53. 53. Be professional.
  54. 54. Be helpful.</li></ul>© 2011 Maura Neill<br />
  55. 55. Real Words from Real People<br />“It would be great to have them remind the public to check the batteries in their smoke/fire detectors. I always check mine when the time changes but a reminder would always be welcome.” ~ Beth B.<br />“During the tornadoes disaster up here, it was great to have updates on the area affected as well as road closures. Where people could go for help, what time time power was projected to come back on, etc.” ~ Brandi T. <br />“Any info that gets conveyed by reverse 911 systems would be helpful to receive via social media too. Flood, fire, severe weather warnings, evacuation orders, threats to public safety, all that good stuff could be tweeted. But also good things like fundraisers, carnivals, training classes etc on a FB feed to engage the public.” ~ Sara T.<br />“Tips for general safety.” ~ Susan B.<br />© 2011 Maura Neill<br />
  56. 56. Real Words from Real People<br />“I always like reading the police blotters in the newspaper. All the interesting police calls from the previous day can be fun to read about.” ~ Jason L.<br />“Weather alerts – whether it’s sever thunderstorms, tornado warnings, or just extreme heat – things that might affect health and safety.” ~ Marilyn C. <br />“Tornado warnings. Clean-ups of burn-outs. Crime and safety meetings. Last night's beat.” ~ Brian C.<br />“Ways we can help THEM, support THEM in all they do for us!” ~ Melodie S.<br />© 2011 Maura Neill<br />
  57. 57. Thank You :)<br />Maura Neill, CRS, REALTOR, MA<br />770.355.3438 (mobile)<br />maura@365atlanta.com (email)<br />@MauraNeillOR @365Atlanta (twitter)<br />www.facebook.com/mauraneill<br />www.365atlanta.com<br />

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