REALTOR® on the Go:Taking Your Business Mobile       Maura Neill  ABR, CRS, CDPE, REALTOR®
On Twitter?Tweet live during this class!  @MauraNeill     @LARealtorsAssn       #lrconvention
SECTION 1:Taking Your Business Mobile
Why Mobile?• 91% of all U.S. citizens have their mobile  device within reach 24/7.• 70% of all mobile searches result in  ...
Comparison: 2011 vs. 2012                 Source: Nielsen
“In March 2012 smartphones were in         use by 50.4 percent of consumers in         the country.”                      ...
U.S. Growth in         Tablet OwnershipSource: http://kpcb.com/insights/2012-internet-trends
“… more homes now viewed via Zillowon a mobile device than on a desktop.In July, 168 million homes were viewedon Zillow vi...
Going Mobile Requires                                    the Right Tools         • Do you have the           right tools? ...
What Tools Do You Need?•   Laptop•   Smartphone•   Tablet•   3G and/or Mifi•   Stylus•   Power cords (DC-adapter/car compa...
In My ToolshedPhoto credits: “Macintosh Macbook – Apple MacBook Pro” by Mac Users Guide / “iPad with Dandelion by jaredear...
3G or WiFi?                                                                 Can you get online                            ...
MiFi• Device is now FREE!• About $50 a month• Be online anywhere
Stay Juiced!i.Sound Portable Power Max 8,000 or 16,000  mAh for iPod, iPad, iPad 2, iPhone, Droid,                  Blackb...
Stay Juiced!Mophie Juice Pack for iPhone (3G/GS, 4/4S,            iPod Touch, iPad)               ~ $60 - $100     Also ba...
Cool Tool: Apple TV• Mirrors your iPad or  iPhone onto your  TV• In-office listing  presentations          apple.com/apple...
Assess Your Mobile Tools                p• What tools do you already have?• What other tools do you need to  meet your mob...
How Much Mobile          is Right For You?• How comfortable are you with:  – going mobile?  – going paperless?  – incorpor...
Assess Your Learning Curve                p• With which tools are you already  familiar?• How willing are you to make time...
Your Mobile Client
Your Clients are More Mobile                           Than You Think         • They’re surfing           the web.        ...
Assess Your Clients                p• What are their favorite apps?• How are they using them?• Are they comfortable with c...
Set Your Clients’ Expectations• What is your role in the transaction?  – It IS NOT to find them a house.    Information is...
Set Your Clients’ Expectations                  p• Develop a script for your initial  consultation that outlines your role...
Points to ConsiderFor your script:• Remind your clients that information is  everywhere – accessible by them as  much as y...
The Anatomy of a Mobile Office         a.k.a. Your Car
Tour of Brian Copeland’s     “Buy-Fi’ Vehicle
Prep Your Car• Washed and detailed – inside & out• Long day? Pack snacks and a cooler• Kids along? Entertain them (iPad,  ...
Video on the Go:Mobile Marketing
Video AppsiMovie                   SocialCam          Videolicious Tout                    Animoto
Video Tools                              Gorilla Tripod                           joby.com/gorillapod iStabilizer – to att...
Video on the Go• Video previews – FaceTime / MiFi• Video during showings• Video for listings – beyond the virtual  tour• C...
Neighborhood Video
Closing Video Sample       {video}
SECTION 2:Mobile Apps
There are Literally                                        Hundreds of AppsPhoto credits: “iPhone Apps” by criana / “Meine...
What Do You Need?     • What are you looking for in an app?     • What three business or personal needs       could be sol...
Don’t Start           in the App Store• Make a list of every task you do  – For buyers  – For sellers  – For your past cli...
WRITE IT!                  What are 3 business and/or personal                  needs you have right now that you         ...
The Test of a Great Appo Does it make a daily or regular taskeasier for you?o Will you use it regularly?o Do your clients ...
A Good App    is Like a Fairy GodmotherLook for the wand markingmy favorite apps – the ones I useevery day that make my li...
5 Basic Mobile NeedsStorage            e-Signature         Document PrepSocial              Real Estate
Apps by Category•   Productivity   •   Social Networking•   Organization   •   Content•   Real Estate    •   Locational•  ...
Productivity
DocuSign
DocuSign Ink
SignMyPad
PDF Expert
Dragon Dictation
CloudOn
JotNot Scanner Pro
Google Voice
GoDocs
slydial
Join.me
Roambi Analytics Visualizer
GoDaddy.com
AwayFind
Chrome
LogMeIn
Skitch for iPad
Skype / Skype for iPad
Organization
Dropbox
Google Drive
Evernote
CardMunch
Real Estate
Realtor.com
Zillow
Trulia Real Estate
Trulia for iPad
Trulia Rentals
Trulia for Agents
HomeSnap
Open Home Pro
Google Earth
MagicPlan
Total for iPad
Walk Score
Foreclosure Search  by USHUD.com
Photography
Instagram
Camera+
Snapseed
Photosynth
PS (Photoshop) Express
PicFrame
Video
Splice
Videolicious
iMovie
Clesh Video Editor (Droid)
Tout
Animoto Video Slideshows
SocialCam
Social Networking
Facebook, Twitter,LinkedIn & Foursquare
Facebook Pages Manager
Hootsuite for Twitter
Google+
Content
Flipboard
Zite
Fancy
Google Currents
Houzz Interior Design Ideas
Houzz Kids’ Rooms
Infographics
Locational
AroundMe
Glympse
iCarPark
Travel / Dining
OpenTable
Urbanspoon
GateGuru
Real Alert
Finance
Mortgage CalculatorExtra Month+Amortization
Mint.com
Your Website:How Mobile-Friendly Is It?
Wordpress Users:                Responsive DesignMobile devices will become the most popular wayto access the internet, wh...
Responsive Design
Responsive DesignMaking Your Site Mobile
Responsive DesigniPhone                             iPad
Final Thoughts
Who Says?        • Who says what makes a great app?        • Who says when an app is worth using?        • Who says that a...
Q&A
Find This Presentation Online         www.mauraneill.com/realtor-on-the-go-fullPhoto credit: “Computer mouse, mousepad, ha...
Thank You!  Let’s Connect :)Maura Neill ~ onlineabout.me/mauraneill
REALTOR on the Go: Taking Your Real Estate Business Mobile
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REALTOR on the Go: Taking Your Real Estate Business Mobile

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It’s no secret that today’s real estate world is fast-paced: buyers and sellers no longer want to wait to get information – they want it now. Agents need to have the right tools at their fingertips in order to meet the demands of our now technology-dependent industry. This course outlines the tools agents can use today to take their office mobile, to be as effective and efficient in the field as they are at their desks. Attendees will leave the class with the knowledge and tools necessary to take their business to the next level, to truly take their business mobile – whether they are solo agents, team members, or team leaders. From over 35 mobile applications that are free (or almost free) and can save not only money but also time to creating a “roaming office,” a comfortable and productive place to conduct business with your clients, in your car or wherever you are! The main goal: making your life less complicated and less stressful and making every transaction easier on you and your clients.

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REALTOR on the Go: Taking Your Real Estate Business Mobile

  1. 1. REALTOR® on the Go:Taking Your Business Mobile Maura Neill ABR, CRS, CDPE, REALTOR®
  2. 2. On Twitter?Tweet live during this class! @MauraNeill @LARealtorsAssn #lrconvention
  3. 3. SECTION 1:Taking Your Business Mobile
  4. 4. Why Mobile?• 91% of all U.S. citizens have their mobile device within reach 24/7.• 70% of all mobile searches result in action within 1 hour.• It takes 90 minutes for the average person to respond to an email. It takes 90 seconds for the average person to respond to a text message. Source: http://mymobilepeek.com/mobile-statistics/
  5. 5. Comparison: 2011 vs. 2012 Source: Nielsen
  6. 6. “In March 2012 smartphones were in use by 50.4 percent of consumers in the country.” Source: TechCrunch.com - goo.gl/UojQBPhoto credit: “an evening playing smartphone pub quiz with the exeter twitterati! ” by philcampbell on Flickr.com
  7. 7. U.S. Growth in Tablet OwnershipSource: http://kpcb.com/insights/2012-internet-trends
  8. 8. “… more homes now viewed via Zillowon a mobile device than on a desktop.In July, 168 million homes were viewedon Zillow via a mobile device……that’s 63 homes per second.” Source: Zillow Blog, August 7, 2012
  9. 9. Going Mobile Requires the Right Tools • Do you have the right tools? • What’s in your toolshed? • What do you need to add to your tools?Photo credit: “Tool Shed” by beinfang on Flickr.com
  10. 10. What Tools Do You Need?• Laptop• Smartphone• Tablet• 3G and/or Mifi• Stylus• Power cords (DC-adapter/car compatible)• The right apps (stay tuned for Section 2)
  11. 11. In My ToolshedPhoto credits: “Macintosh Macbook – Apple MacBook Pro” by Mac Users Guide / “iPad with Dandelion by jaredearle /“MiFi2352” by abulhussain / “CreativeTools.se – Packshot Creator” by creative_tools – all on Flickr.com
  12. 12. 3G or WiFi? Can you get online anywhere…? …or do you have to find a location with WiFi?Photo credit: “iPad with Dandelion by jaredearle on Flickr.com
  13. 13. MiFi• Device is now FREE!• About $50 a month• Be online anywhere
  14. 14. Stay Juiced!i.Sound Portable Power Max 8,000 or 16,000 mAh for iPod, iPad, iPad 2, iPhone, Droid, Blackberry ~ $80 - $130 www.iSound.net
  15. 15. Stay Juiced!Mophie Juice Pack for iPhone (3G/GS, 4/4S, iPod Touch, iPad) ~ $60 - $100 Also battery packs, like iSound www.mophie.com
  16. 16. Cool Tool: Apple TV• Mirrors your iPad or iPhone onto your TV• In-office listing presentations apple.com/appletv• How else could you use it?
  17. 17. Assess Your Mobile Tools p• What tools do you already have?• What other tools do you need to meet your mobile goals?• What will they cost?• What is your budget?
  18. 18. How Much Mobile is Right For You?• How comfortable are you with: – going mobile? – going paperless? – incorporating apps & technology into your business?• What is your typical clients’ technology skill set? How well will they adapt?• Does it fit your business plan/goals?
  19. 19. Assess Your Learning Curve p• With which tools are you already familiar?• How willing are you to make time to learn the best way to use new apps/ mobile solutions?• Can you commit to mastering one per month?
  20. 20. Your Mobile Client
  21. 21. Your Clients are More Mobile Than You Think • They’re surfing the web. • They love Zillow. • They’re finding properties before you are. • They don’t just want information quickly – they want it now.Photo credit: “Girl with iPhone” by andrewstclair on Flickr.com
  22. 22. Assess Your Clients p• What are their favorite apps?• How are they using them?• Are they comfortable with concepts such as e-signing documents and using Skype for consultations?
  23. 23. Set Your Clients’ Expectations• What is your role in the transaction? – It IS NOT to find them a house. Information is everywhere – they can find their own house. – It IS to negotiate on their behalf and to advise and counsel them.• Make them your partner in the deal.• Make it about sharing information.
  24. 24. Set Your Clients’ Expectations p• Develop a script for your initial consultation that outlines your role (and theirs) in their househunt.• Enlist them as a partner in the transaction – your job is not to find them a house; your job is to negotiate on their behalf.
  25. 25. Points to ConsiderFor your script:• Remind your clients that information is everywhere – accessible by them as much as you• Put value on your market knowledge and negotiation skills
  26. 26. The Anatomy of a Mobile Office a.k.a. Your Car
  27. 27. Tour of Brian Copeland’s “Buy-Fi’ Vehicle
  28. 28. Prep Your Car• Washed and detailed – inside & out• Long day? Pack snacks and a cooler• Kids along? Entertain them (iPad, coloring books, toys)• Client tools – Old school: maps, school reports, listing sheets – New school: client iPad, useful apps
  29. 29. Video on the Go:Mobile Marketing
  30. 30. Video AppsiMovie SocialCam Videolicious Tout Animoto
  31. 31. Video Tools Gorilla Tripod joby.com/gorillapod iStabilizer – to attachyour smartphone to atripod, monopod, etc. iStabilizer Monopod www.iStabilizer.com www.iStabilizer.com
  32. 32. Video on the Go• Video previews – FaceTime / MiFi• Video during showings• Video for listings – beyond the virtual tour• Closing video• Photo slideshow – scared of video?
  33. 33. Neighborhood Video
  34. 34. Closing Video Sample {video}
  35. 35. SECTION 2:Mobile Apps
  36. 36. There are Literally Hundreds of AppsPhoto credits: “iPhone Apps” by criana / “Meine iPhone Apps” by cmdrfletcher on Flickr.com
  37. 37. What Do You Need? • What are you looking for in an app? • What three business or personal needs could be solved by the “perfect” app? • What needs of your clients could be better served with an app?Photo credit: “speaking of effigies” by suttonhoo on Flickr.com
  38. 38. Don’t Start in the App Store• Make a list of every task you do – For buyers – For sellers – For your past clients – For your pipeline of potential clients• Match apps to your tasks – not the other way around
  39. 39. WRITE IT! What are 3 business and/or personal needs you have right now that you wish you had an app to solve?Photo credit: “list” by cathdew on Flickr.com
  40. 40. The Test of a Great Appo Does it make a daily or regular taskeasier for you?o Will you use it regularly?o Do your clients use it?o Does it make an element of yourclients’ life/transaction easier?o Do you like using it?
  41. 41. A Good App is Like a Fairy GodmotherLook for the wand markingmy favorite apps – the ones I useevery day that make my life, mybusiness, and my transactions easier! Which ones will be your favorites?
  42. 42. 5 Basic Mobile NeedsStorage e-Signature Document PrepSocial Real Estate
  43. 43. Apps by Category• Productivity • Social Networking• Organization • Content• Real Estate • Locational• Photography • Travel / Dining• Video • Finance
  44. 44. Productivity
  45. 45. DocuSign
  46. 46. DocuSign Ink
  47. 47. SignMyPad
  48. 48. PDF Expert
  49. 49. Dragon Dictation
  50. 50. CloudOn
  51. 51. JotNot Scanner Pro
  52. 52. Google Voice
  53. 53. GoDocs
  54. 54. slydial
  55. 55. Join.me
  56. 56. Roambi Analytics Visualizer
  57. 57. GoDaddy.com
  58. 58. AwayFind
  59. 59. Chrome
  60. 60. LogMeIn
  61. 61. Skitch for iPad
  62. 62. Skype / Skype for iPad
  63. 63. Organization
  64. 64. Dropbox
  65. 65. Google Drive
  66. 66. Evernote
  67. 67. CardMunch
  68. 68. Real Estate
  69. 69. Realtor.com
  70. 70. Zillow
  71. 71. Trulia Real Estate
  72. 72. Trulia for iPad
  73. 73. Trulia Rentals
  74. 74. Trulia for Agents
  75. 75. HomeSnap
  76. 76. Open Home Pro
  77. 77. Google Earth
  78. 78. MagicPlan
  79. 79. Total for iPad
  80. 80. Walk Score
  81. 81. Foreclosure Search by USHUD.com
  82. 82. Photography
  83. 83. Instagram
  84. 84. Camera+
  85. 85. Snapseed
  86. 86. Photosynth
  87. 87. PS (Photoshop) Express
  88. 88. PicFrame
  89. 89. Video
  90. 90. Splice
  91. 91. Videolicious
  92. 92. iMovie
  93. 93. Clesh Video Editor (Droid)
  94. 94. Tout
  95. 95. Animoto Video Slideshows
  96. 96. SocialCam
  97. 97. Social Networking
  98. 98. Facebook, Twitter,LinkedIn & Foursquare
  99. 99. Facebook Pages Manager
  100. 100. Hootsuite for Twitter
  101. 101. Google+
  102. 102. Content
  103. 103. Flipboard
  104. 104. Zite
  105. 105. Fancy
  106. 106. Google Currents
  107. 107. Houzz Interior Design Ideas
  108. 108. Houzz Kids’ Rooms
  109. 109. Infographics
  110. 110. Locational
  111. 111. AroundMe
  112. 112. Glympse
  113. 113. iCarPark
  114. 114. Travel / Dining
  115. 115. OpenTable
  116. 116. Urbanspoon
  117. 117. GateGuru
  118. 118. Real Alert
  119. 119. Finance
  120. 120. Mortgage CalculatorExtra Month+Amortization
  121. 121. Mint.com
  122. 122. Your Website:How Mobile-Friendly Is It?
  123. 123. Wordpress Users: Responsive DesignMobile devices will become the most popular wayto access the internet, which is why responsiveWordPress themes are in high-demand.Responsive designs share common elements:• Content is the same no matter the device’s screen size (WordPress posts and pages)• Style, coloring, branding, etc. are the same or substantially similar across devices (logos, images, color palettes)• Layout adapts to the screen’s size, with optionally specified minimum and/or maximum widths Source: http://http://wpmu.org/wordpress-responsive-design
  124. 124. Responsive Design
  125. 125. Responsive DesignMaking Your Site Mobile
  126. 126. Responsive DesigniPhone iPad
  127. 127. Final Thoughts
  128. 128. Who Says? • Who says what makes a great app? • Who says when an app is worth using? • Who says that an app is good for you?Photo credit: “You” by TalBright on Flickr.com
  129. 129. Q&A
  130. 130. Find This Presentation Online www.mauraneill.com/realtor-on-the-go-fullPhoto credit: “Computer mouse, mousepad, hand” by Si1veryon Flickr.com
  131. 131. Thank You! Let’s Connect :)Maura Neill ~ onlineabout.me/mauraneill

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