REALTOR® on the GO:
Taking Your Business Mobile
ABR, CRS, CDPE, e-PRO, REALTOR®
Tweet live during this class!
• 91% of all U.S. citizens have their mobile
device within reach 24/7.
• 70% of all mobile searches result in
action within 1 hour.
• It takes 90 minutes for the average
person to respond to an email. It
takes 90 seconds for the average
person to respond to a text message.
Internet Usage to Search for Homes
Source: NAR 2012 Profile of Home Buyers and Sellers
“… more homes now viewed via Zillow
on a mobile device than on a desktop.
In July, 168 million homes were viewed
on Zillow via a mobile device…
…that’s 63 homes per second.”
Source: Zillow Blog, August 7, 2012
Going Mobile Requires
the Right Tools
• Do you have the
• What’s in your
• What do you
need to add to
Photo credit: “Tool Shed” by beinfang on Flickr.com
What Tools Do You Need?
3G and/or Mifi
Power cords (DC-adapter/car compatible)
The right apps (stay tuned...)
Photo credits: “Macintosh Macbook – Apple MacBook Pro” by Mac Users Guide / “iPad with Dandelion by jaredearle /
“MiFi2352” by abulhussain / “CreativeTools.se – Packshot Creator” by creative_tools – all on Flickr.com
3G or WiFi?
Can you get online
…or do you have
to find a location
Photo credit: “iPad with Dandelion by jaredearle on Flickr.com
• Device is now FREE! (with contract)
• About $50 a month
• Be online anywhere
i.Sound Portable Power Max 8,000 or 16,000
mAh for iPod, iPad, iPad 2, iPhone, Droid,
~ $80 - $130
Mophie Juice Pack for iPhone (3G/GS, 4/4S,
iPod Touch, iPad)
~ $60 - $100
Also battery packs, like iSound
iStabilizer – to attach
your smartphone to a
tripod, monopod, etc.
Your Clients are More Mobile
Than You Think
• They’re surfing
• They love Zillow.
• They’re finding properties before
• They don’t just want information
quickly – they want it now.
Photo credit: “Girl with iPhone” by andrewstclair on Flickr.com
Assess Your Clients
• What are their favorite apps?
• How are they using them?
• Are they comfortable with concepts
such as e-signing documents and
using Skype for consultations?
Set Your Clients’ Expectations
• What is your role in the transaction?
– It IS NOT to find them a house.
Information is everywhere.
– It IS to negotiate on their behalf and to
advise and counsel them.
• Make them your partner in the deal.
• Make it about sharing information.
at the App Store
Photo credits: “iPhone Apps” by criana / “Meine iPhone Apps” by cmdrfletcher on Flickr.com
The Test of a Great App
o Does it make a daily or regular task
easier for you?
o Will you use it regularly?
o Do your clients use it?
o Does it make an element of your
clients’ life/transaction easier?
o Do you like using it?
5 Basic Mobile Needs