Facebook for Your Business
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Facebook for Your Business

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    Facebook for Your Business Facebook for Your Business Presentation Transcript

    • Maura Neill , ABR, CRS, REALTOR® Cherokee County Chamber of Commerce August 31, 2011
      • … use Facebook currently for work?
      • … use Facebook for personal use (i.e., you have a personal Facebook profile page) ?
      • … have other Social Media channels (Twitter account, Pinterest boards, YouTube channel, etc.) ?
      • … wouldn’t really know Social Media if it jumped out and bit you?
      Maura Neill Facebook For Your Business
    • Maura Neill Facebook For Your Business
      • 1. Go to www.Facebook.com/pages (you must set up or have a personal profile already
      • 2. Click on:
      • 3. Choose what type of page:
        • Company Organization or Institution  Local Business or Place
        • Choose a business category, fill in the location info, check box “I agree to terms” and then “Get Started”
      • 4. Follow easy step-by-step instructions
      Maura Neill Facebook For Your Business
      • Profile photo – photo of you or your logo?
        • Which should you choose?
        • Advantages of each
      Maura Neill Facebook For Your Business
    • Maura Neill Facebook For Your Business
      • Likes! What’s your page without friends?
        • Share with your Facebook friends
        • Share with your client sphere even if you’re not Facebook friends
      Maura Neill Facebook For Your Business
      • Location address and hours of operation – why?
      Maura Neill Facebook For Your Business
    • Maura Neill Facebook For Your Business
    • Maura Neill Facebook For Your Business
    • Maura Neill Facebook For Your Business
    • Maura Neill Facebook For Your Business
      • Add the “Like” button to your website to link your Facebook Business Page to your site:
      • https://developers.facebook.com/docs/reference/plugins/like/
      Maura Neill Facebook For Your Business
      • Integrate your page with your website: links to blog posts, website pages, etc.
      • Where else can you publicize your Facebook Business Page?
      • How can you attract “Likes” and readers?
      • Who can be your raving fans?
      Maura Neill Facebook For Your Business
    • Image credit: “5 Ways to Cultivate an Active Social Network”by IntersectionConsulting on Flickr.com Maura Neill Facebook For Your Business
    • Maura Neill Facebook For Your Business
    • Image credit: “The Five Underlying Dynamics of Social Technologies” by Gauravonomics on Flickr.com Maura Neill Facebook For Your Business
      • Do something different.
      • Don ’t worry if others follow suit – they won’t do it the same as you do anyway.
      • Do acknowledge that there ’s more to your life – and your clients’ lives – than your field and there are better ways to connect.
      • Do realize that your Facebook page can ’t do it all.
      Maura Neill Facebook For Your Business
    • Image: bulletin board by rallenhill on Flickr.com Maura Neill Facebook For Your Business
      • What to post?
        • Articles
        • News
        • Topics for discussion
        • Bulletins and warnings
        • Photos and videos*
      • Most useful with: information with more “shelf life”
        • less immediate in nature
        • use the 80/20 rule
      Maura Neill Facebook For Your Business
    • Maura Neill Facebook For Your Business
      • Who are you trying to reach?
      • What do you want to tell them?
      • Why do you want to communicate with them?
      • How will you do it? How often? How much time can you invest?
      Image: I have a plan (187/365) by reallyboring on Flickr.com Maura Neill Facebook For Your Business
      • How can you help?
        • Providing insight and advice
        • Establish yourself as the expert in your field
        • Answering consumers ’ concerns
        • Joining in the conversation – about your brand, your neighborhood, your community, yourself
        • Promoting others
        • Creating a community
      Maura Neill Facebook For Your Business
      • Who will run your Social Media campaign?
      • How much time will you spend on Social Media?
      • Take stock of your resources:
        • High school or college students interested in volunteering – kids, grandkids, local members of the community
        • Interns from local high school or college
        • Tech-savvy employees you may not even know you have
      Maura Neill Facebook For Your Business
      • You’ ll learn more by doing
      • You’ ll learn from watching and interacting with others
      • You’ ll learn from your mistakes ( as scary as that sounds )
      • You’ ll learn from your fans and followers – social media is friendly and helpful
      Image: dive by easylocum on Flickr.com Maura Neill Facebook For Your Business
      • It’s not self-promotion. It’s not self-promotion. It’s not self-promotion. It ’s not self-promotion.
      • Be responsive to inquiries, compliments, complaints, messages, etc. Just RESPOND.
      • Be relatable.
      • Be present.
      • Be professional.
      • Be helpful.
      Maura Neill Facebook For Your Business
    • Maura Neill Facebook For Your Business
    • www.slideshare.net/MauraNeill1 Image: Coumputer mouse, mousepad, hand by Si1very on Flickr.com Maura Neill Facebook For Your Business
    • Maura Neill , CRS, REALTOR, MA 770.355.3438 (mobile) maura@365atlanta.com (email) @MauraNeill OR @365Atlanta (twitter) www.mauraneill.com www.365Atlanta.com www.facebook.com/mauraneill