Facebook for Your Business
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Facebook for Your Business

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Facebook for Your Business Presentation Transcript

  • 1. Maura Neill , ABR, CRS, REALTOR® Cherokee County Chamber of Commerce August 31, 2011
  • 2.
    • … use Facebook currently for work?
    • … use Facebook for personal use (i.e., you have a personal Facebook profile page) ?
    • … have other Social Media channels (Twitter account, Pinterest boards, YouTube channel, etc.) ?
    • … wouldn’t really know Social Media if it jumped out and bit you?
    Maura Neill Facebook For Your Business
  • 3. Maura Neill Facebook For Your Business
  • 4.
    • 1. Go to www.Facebook.com/pages (you must set up or have a personal profile already
    • 2. Click on:
    • 3. Choose what type of page:
      • Company Organization or Institution  Local Business or Place
      • Choose a business category, fill in the location info, check box “I agree to terms” and then “Get Started”
    • 4. Follow easy step-by-step instructions
    Maura Neill Facebook For Your Business
  • 5.
    • Profile photo – photo of you or your logo?
      • Which should you choose?
      • Advantages of each
    Maura Neill Facebook For Your Business
  • 6. Maura Neill Facebook For Your Business
  • 7.
    • Likes! What’s your page without friends?
      • Share with your Facebook friends
      • Share with your client sphere even if you’re not Facebook friends
    Maura Neill Facebook For Your Business
  • 8.
    • Location address and hours of operation – why?
    Maura Neill Facebook For Your Business
  • 9. Maura Neill Facebook For Your Business
  • 10. Maura Neill Facebook For Your Business
  • 11. Maura Neill Facebook For Your Business
  • 12. Maura Neill Facebook For Your Business
  • 13.
    • Add the “Like” button to your website to link your Facebook Business Page to your site:
    • https://developers.facebook.com/docs/reference/plugins/like/
    Maura Neill Facebook For Your Business
    • Integrate your page with your website: links to blog posts, website pages, etc.
  • 14.
    • Where else can you publicize your Facebook Business Page?
    • How can you attract “Likes” and readers?
    • Who can be your raving fans?
    Maura Neill Facebook For Your Business
  • 15. Image credit: “5 Ways to Cultivate an Active Social Network”by IntersectionConsulting on Flickr.com Maura Neill Facebook For Your Business
  • 16. Maura Neill Facebook For Your Business
  • 17. Image credit: “The Five Underlying Dynamics of Social Technologies” by Gauravonomics on Flickr.com Maura Neill Facebook For Your Business
  • 18.
    • Do something different.
    • Don ’t worry if others follow suit – they won’t do it the same as you do anyway.
    • Do acknowledge that there ’s more to your life – and your clients’ lives – than your field and there are better ways to connect.
    • Do realize that your Facebook page can ’t do it all.
    Maura Neill Facebook For Your Business
  • 19. Image: bulletin board by rallenhill on Flickr.com Maura Neill Facebook For Your Business
  • 20.
    • What to post?
      • Articles
      • News
      • Topics for discussion
      • Bulletins and warnings
      • Photos and videos*
    • Most useful with: information with more “shelf life”
      • less immediate in nature
      • use the 80/20 rule
    Maura Neill Facebook For Your Business
  • 21. Maura Neill Facebook For Your Business
  • 22.
    • Who are you trying to reach?
    • What do you want to tell them?
    • Why do you want to communicate with them?
    • How will you do it? How often? How much time can you invest?
    Image: I have a plan (187/365) by reallyboring on Flickr.com Maura Neill Facebook For Your Business
  • 23.
    • How can you help?
      • Providing insight and advice
      • Establish yourself as the expert in your field
      • Answering consumers ’ concerns
      • Joining in the conversation – about your brand, your neighborhood, your community, yourself
      • Promoting others
      • Creating a community
    Maura Neill Facebook For Your Business
  • 24.
    • Who will run your Social Media campaign?
    • How much time will you spend on Social Media?
    • Take stock of your resources:
      • High school or college students interested in volunteering – kids, grandkids, local members of the community
      • Interns from local high school or college
      • Tech-savvy employees you may not even know you have
    Maura Neill Facebook For Your Business
  • 25.
    • You’ ll learn more by doing
    • You’ ll learn from watching and interacting with others
    • You’ ll learn from your mistakes ( as scary as that sounds )
    • You’ ll learn from your fans and followers – social media is friendly and helpful
    Image: dive by easylocum on Flickr.com Maura Neill Facebook For Your Business
  • 26.
    • It’s not self-promotion. It’s not self-promotion. It’s not self-promotion. It ’s not self-promotion.
    • Be responsive to inquiries, compliments, complaints, messages, etc. Just RESPOND.
    • Be relatable.
    • Be present.
    • Be professional.
    • Be helpful.
    Maura Neill Facebook For Your Business
  • 27. Maura Neill Facebook For Your Business
  • 28. www.slideshare.net/MauraNeill1 Image: Coumputer mouse, mousepad, hand by Si1very on Flickr.com Maura Neill Facebook For Your Business
  • 29. Maura Neill , CRS, REALTOR, MA 770.355.3438 (mobile) maura@365atlanta.com (email) @MauraNeill OR @365Atlanta (twitter) www.mauraneill.com www.365Atlanta.com www.facebook.com/mauraneill