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Maura Neill , ABR, CRS, REALTOR® Cherokee County Chamber of Commerce August 31, 2011
<ul><li>… use Facebook currently for work? </li></ul><ul><li>… use Facebook for personal use  (i.e., you have a personal F...
Maura Neill   Facebook For Your Business
<ul><li>1. Go to  www.Facebook.com/pages   (you must set up or have a personal profile already </li></ul><ul><li>2. Click ...
<ul><li>Profile photo – photo of you or your logo? </li></ul><ul><ul><li>Which should you choose? </li></ul></ul><ul><ul><...
Maura Neill   Facebook For Your Business
<ul><li>Likes! What’s your page without friends? </li></ul><ul><ul><li>Share with your Facebook friends </li></ul></ul><ul...
<ul><li>Location address and hours of operation – why? </li></ul>Maura Neill   Facebook For Your Business
Maura Neill   Facebook For Your Business
Maura Neill   Facebook For Your Business
Maura Neill   Facebook For Your Business
Maura Neill   Facebook For Your Business
<ul><li>Add the “Like” button to your website to link your Facebook Business Page to your site: </li></ul><ul><li>https://...
<ul><li>Where else can you publicize your Facebook Business Page? </li></ul><ul><li>How can you attract “Likes” and reader...
Image credit:  “5 Ways to Cultivate an Active Social Network”by IntersectionConsulting on Flickr.com Maura Neill   Faceboo...
Maura Neill   Facebook For Your Business
Image credit:  “The Five Underlying Dynamics of Social Technologies” by Gauravonomics on Flickr.com Maura Neill   Facebook...
<ul><li>Do something different. </li></ul><ul><li>Don ’t worry if others follow suit – they won’t do it the same as you do...
Image: bulletin board by rallenhill on Flickr.com Maura Neill   Facebook For Your Business
<ul><li>What to post? </li></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Topics for...
Maura Neill   Facebook For Your Business
<ul><li>Who  are you trying to reach? </li></ul><ul><li>What  do you want to tell them? </li></ul><ul><li>Why  do you want...
<ul><li>How can you help? </li></ul><ul><ul><li>Providing insight and advice </li></ul></ul><ul><ul><li>Establish yourself...
<ul><li>Who will run your Social Media campaign? </li></ul><ul><li>How much time will you spend on Social Media? </li></ul...
<ul><li>You’ ll learn more by doing </li></ul><ul><li>You’ ll learn from watching and interacting with others </li></ul><u...
<ul><li>It’s not self-promotion. It’s not self-promotion.  It’s not self-promotion. It ’s not self-promotion. </li></ul><u...
Maura Neill   Facebook For Your Business
www.slideshare.net/MauraNeill1 Image: Coumputer mouse, mousepad, hand by Si1very on Flickr.com Maura Neill   Facebook For ...
Maura Neill , CRS, REALTOR, MA 770.355.3438 (mobile) maura@365atlanta.com (email) @MauraNeill  OR  @365Atlanta (twitter) w...
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Facebook for Your Business

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Transcript of "Facebook for Your Business"

  1. 1. Maura Neill , ABR, CRS, REALTOR® Cherokee County Chamber of Commerce August 31, 2011
  2. 2. <ul><li>… use Facebook currently for work? </li></ul><ul><li>… use Facebook for personal use (i.e., you have a personal Facebook profile page) ? </li></ul><ul><li>… have other Social Media channels (Twitter account, Pinterest boards, YouTube channel, etc.) ? </li></ul><ul><li>… wouldn’t really know Social Media if it jumped out and bit you? </li></ul>Maura Neill Facebook For Your Business
  3. 3. Maura Neill Facebook For Your Business
  4. 4. <ul><li>1. Go to www.Facebook.com/pages (you must set up or have a personal profile already </li></ul><ul><li>2. Click on: </li></ul><ul><li>3. Choose what type of page: </li></ul><ul><ul><li>Company Organization or Institution  Local Business or Place </li></ul></ul><ul><ul><li>Choose a business category, fill in the location info, check box “I agree to terms” and then “Get Started” </li></ul></ul><ul><li>4. Follow easy step-by-step instructions </li></ul>Maura Neill Facebook For Your Business
  5. 5. <ul><li>Profile photo – photo of you or your logo? </li></ul><ul><ul><li>Which should you choose? </li></ul></ul><ul><ul><li>Advantages of each </li></ul></ul>Maura Neill Facebook For Your Business
  6. 6. Maura Neill Facebook For Your Business
  7. 7. <ul><li>Likes! What’s your page without friends? </li></ul><ul><ul><li>Share with your Facebook friends </li></ul></ul><ul><ul><li>Share with your client sphere even if you’re not Facebook friends </li></ul></ul>Maura Neill Facebook For Your Business
  8. 8. <ul><li>Location address and hours of operation – why? </li></ul>Maura Neill Facebook For Your Business
  9. 9. Maura Neill Facebook For Your Business
  10. 10. Maura Neill Facebook For Your Business
  11. 11. Maura Neill Facebook For Your Business
  12. 12. Maura Neill Facebook For Your Business
  13. 13. <ul><li>Add the “Like” button to your website to link your Facebook Business Page to your site: </li></ul><ul><li>https://developers.facebook.com/docs/reference/plugins/like/ </li></ul>Maura Neill Facebook For Your Business <ul><li>Integrate your page with your website: links to blog posts, website pages, etc. </li></ul>
  14. 14. <ul><li>Where else can you publicize your Facebook Business Page? </li></ul><ul><li>How can you attract “Likes” and readers? </li></ul><ul><li>Who can be your raving fans? </li></ul>Maura Neill Facebook For Your Business
  15. 15. Image credit: “5 Ways to Cultivate an Active Social Network”by IntersectionConsulting on Flickr.com Maura Neill Facebook For Your Business
  16. 16. Maura Neill Facebook For Your Business
  17. 17. Image credit: “The Five Underlying Dynamics of Social Technologies” by Gauravonomics on Flickr.com Maura Neill Facebook For Your Business
  18. 18. <ul><li>Do something different. </li></ul><ul><li>Don ’t worry if others follow suit – they won’t do it the same as you do anyway. </li></ul><ul><li>Do acknowledge that there ’s more to your life – and your clients’ lives – than your field and there are better ways to connect. </li></ul><ul><li>Do realize that your Facebook page can ’t do it all. </li></ul>Maura Neill Facebook For Your Business
  19. 19. Image: bulletin board by rallenhill on Flickr.com Maura Neill Facebook For Your Business
  20. 20. <ul><li>What to post? </li></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Topics for discussion </li></ul></ul><ul><ul><li>Bulletins and warnings </li></ul></ul><ul><ul><li>Photos and videos* </li></ul></ul><ul><li>Most useful with: information with more “shelf life” </li></ul><ul><ul><li>less immediate in nature </li></ul></ul><ul><ul><li>use the 80/20 rule </li></ul></ul>Maura Neill Facebook For Your Business
  21. 21. Maura Neill Facebook For Your Business
  22. 22. <ul><li>Who are you trying to reach? </li></ul><ul><li>What do you want to tell them? </li></ul><ul><li>Why do you want to communicate with them? </li></ul><ul><li>How will you do it? How often? How much time can you invest? </li></ul>Image: I have a plan (187/365) by reallyboring on Flickr.com Maura Neill Facebook For Your Business
  23. 23. <ul><li>How can you help? </li></ul><ul><ul><li>Providing insight and advice </li></ul></ul><ul><ul><li>Establish yourself as the expert in your field </li></ul></ul><ul><ul><li>Answering consumers ’ concerns </li></ul></ul><ul><ul><li>Joining in the conversation – about your brand, your neighborhood, your community, yourself </li></ul></ul><ul><ul><li>Promoting others </li></ul></ul><ul><ul><li>Creating a community </li></ul></ul>Maura Neill Facebook For Your Business
  24. 24. <ul><li>Who will run your Social Media campaign? </li></ul><ul><li>How much time will you spend on Social Media? </li></ul><ul><li>Take stock of your resources: </li></ul><ul><ul><li>High school or college students interested in volunteering – kids, grandkids, local members of the community </li></ul></ul><ul><ul><li>Interns from local high school or college </li></ul></ul><ul><ul><li>Tech-savvy employees you may not even know you have </li></ul></ul>Maura Neill Facebook For Your Business
  25. 25. <ul><li>You’ ll learn more by doing </li></ul><ul><li>You’ ll learn from watching and interacting with others </li></ul><ul><li>You’ ll learn from your mistakes ( as scary as that sounds ) </li></ul><ul><li>You’ ll learn from your fans and followers – social media is friendly and helpful </li></ul>Image: dive by easylocum on Flickr.com Maura Neill Facebook For Your Business
  26. 26. <ul><li>It’s not self-promotion. It’s not self-promotion. It’s not self-promotion. It ’s not self-promotion. </li></ul><ul><li>Be responsive to inquiries, compliments, complaints, messages, etc. Just RESPOND. </li></ul><ul><li>Be relatable. </li></ul><ul><li>Be present. </li></ul><ul><li>Be professional. </li></ul><ul><li>Be helpful. </li></ul>Maura Neill Facebook For Your Business
  27. 27. Maura Neill Facebook For Your Business
  28. 28. www.slideshare.net/MauraNeill1 Image: Coumputer mouse, mousepad, hand by Si1very on Flickr.com Maura Neill Facebook For Your Business
  29. 29. Maura Neill , CRS, REALTOR, MA 770.355.3438 (mobile) maura@365atlanta.com (email) @MauraNeill OR @365Atlanta (twitter) www.mauraneill.com www.365Atlanta.com www.facebook.com/mauraneill
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