Drivin media presentation_final


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Drivin media presentation_final

  1. 1. Web Strategy and Online Visibility for Your Business<br />How we help you attract more traffic, generate more leads and tell your brands story<br />Drivin Media | www.DrivinMedia.com | 888.308.9464<br />
  2. 2. There are 2 Types of Media<br />Drivin Media | www.DrivinMedia.com | 888.308.9464<br />Traditional Media<br />Print and Mail<br />Billboards<br />Radio<br />Events and PR<br />TV<br />Traditional Media is<br />Any type of media that is offline<br />
  3. 3. There are 2 Types of Media<br />Drivin Media | www.DrivinMedia.com | 888.308.9464<br />New Media<br />Content<br />Engagement<br />Communication Platforms Like:<br />Blogs, Facebook, Twitter, social bookmarking, <br />Youtube, etc…<br />New Media is<br />Any type of media that is online<br />
  4. 4. Drivin Media | www.DrivinMedia.com | 888.308.9464<br />What are your goals?<br /><ul><li>Describe your business in 2 sentences
  5. 5. Are you tracking traffic to your site right now? If so, what are you </li></ul> using and where is your traffic being generated from? <br /><ul><li>How are you marketing right now? What works? What hasn’t?
  6. 6. Are you familiar with online marketing and social networking?</li></li></ul><li>Drivin Media | www.DrivinMedia.com | 888.308.9464<br />Why use New Media for marketing<br />It allows you to market where your customers are spending their time:<br /><ul><li>There are 40 million Twitter updates every day
  7. 7. The average social networker goes to social sites five days a week and checks in about four times a day for a total of an hour each day.
  8. 8. Facebook recently overtook Google as the #1 most visited website in the U.S. (March 2010)</li></ul>Years to Reach 50 millions Users: <br /><ul><li>Radio (38 Years),
  9. 9. TV (13 Years),
  10. 10. Internet (4 Years),
  11. 11. iPod (3 Years)…
  12. 12. Facebook added 100 million users in less than 9 months…
  13. 13. iPhone applications hit 1 billion in 9 months. </li></li></ul><li>Drivin Media | www.DrivinMedia.com | 888.308.9464<br />New Marketing<br />Characteristics of a prosumer:<br />1. Freedom of Choice<br />2. Wants to customize experience<br /> 3. Wants to collaborate in the experience<br /> 4. Wants to share the experience with peers/friends/ followers, etc<br /><ul><li>Helps bridge the gap and connect you with a new kind a consumer, called a prosumer</li></li></ul><li>Drivin Media | www.DrivinMedia.com | 888.308.9464<br />What types of New Media platforms do we use?<br /><ul><li>Online social networks:</li></ul>These include sites like Facebook, Twitter, digg, Flikr, etc.<br /><ul><li>Blogs and email:</li></ul>Email has seen a 70% ROI with 90% results seen within first 48 hours<br />Video Content:<br />YouTube is the 2nd largest search engine in the world<br />Brand Monitoring:<br />Every bad message that is passed through social media can lose you<br />up to 30 clients out of every 45 people that see the message.<br />Search Engines:<br />There are over 213 searches performed daily through search engines<br />
  14. 14. Drivin Media | www.DrivinMedia.com | 888.308.9464<br />How we put it all together<br />
  15. 15. Drivin Media | www.DrivinMedia.com | 888.308.9464<br />What does this all mean for your business?<br /><ul><li>More Traffic
  16. 16. More Leads
  17. 17. Be able to be found online quickly
  18. 18. Ability to communicate in real time to </li></ul> negative comments<br /><ul><li>Be able to tell your brands story</li></li></ul><li>Drivin Media | www.DrivinMedia.com | 888.308.9464<br />Contact Us<br />contact@drivinmedia.com<br />888.308.9464<br />