3wayssoc 100212000954-phpapp02

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  • 1. Tammy de Leeuw- The Grouchy Marketing Lady 925-219-5748 Advice is what we ask for when we already know the answer but wish we didn't. Erica Jong
  • 2. Rob B reiner NOT Rob Reiner
    • Rob “Meathead” Reiner
  • 3. Robert “Cabeza de Carne” Breiner Cousin Roberto
  • 4. Robert the Cabana Boy
  • 5. Join us…
  • 6. As We Proudly Present
    • Three MORE Ways to Use Send Out Cards to Become More Socially Acceptable, Popular, Better-Looking and Attractive to Clients of the Opposite Wealth
  • 7. Last time on the Bob and Grouchy Show…
    • Using Send Out Cards to remind clients that you are every bit as wonderful as you think you are.. RETENTION TOOL
    • Use to GET MORE REFERRALS
    • To get awesome joint venture partners
  • 8. Now For Your LISTENING AND VIEWING PLEASURE
    • 3 More Ways to Use Cards to Grow Your Business
  • 9. Do You Speak? The Ultimate Seminar and Speaking Engagement Tool You’re Invited Looking for a safer place To stash your nest egg?
  • 10. Start Your Own Speaker Referral System
  • 11. Can you really use this system for direct mail and invitations?... Let’s Do Lunch! Man invented language to satisfy his deep need to complain. Lily Tomlin
  • 12. “Wedding Style” Invitations
    • $1.05 x 3,000= $3,150
    • Response Rate: (Best case scenario 2%)=60
    • 30-40% SHOW UP= 24
    • Cost per BUTT=$125.00
  • 13. “Postcard” Style Invitations
    • .52 X 3,000 = $1,560
    • Response Rate: 1-1.5% =45
    • 30- 40 % SHOW UP=18
    • $86.00 and change per BUTT
  • 14. Cost of Send Out Cards
    • Catalogue cards cost only $1.06 each
    • including postage! ($3,000 x $1.06=$3,180)
    • Custom Cards $1.37= $4,110.00
    • However…
    • Factor in a Higher than Usual “OPEN RATE”
    • Usually well over 80%!
    • I am betting that you could get the
    • same or better response rate by sending only
    • HALF the cards. ($2,055.00)
  • 15. Beyond the Cost…
    • Full control of the process: No waiting for proofs,
    • printing delays.. Having to keep up with the
    • progress of an order
    • You control the creative side of things- choose
    • your own designs, choose what to write inside..
    • Easier to “test” a particular invitation or marketing
    • piece.. Solicit the opinions of a select group of your
    • best customers or clients
  • 16. Join Us…
  • 17. Join us…
  • 18. You’re Invited
  • 19. A special invitation
  • 20. A Second Way..
    • As a direct mail FOLLOWUP piece for those
    • who:
    • Attended your seminar, event, or presentation
    • Requested your information
    • Visited you online
    • Met with you in your office (with gift, perhaps)
  • 21. You’re Invited! Heard the news?
  • 22. Themed to your group…work with teachers? Thanks for coming to Our Seminar
  • 23. The affluent? Thank you
  • 24. Thanks for Coming…
  • 25. And A Final Way…(for today)
    • David Frey passed on this very good idea:
    • Send A Book Referral System
  • 26. Try it Yourself for Free
    • Just go to www.sendoutcards.com/50147
    • Click on the banner to send a card for free.
    • Call Tammy if you want to sign up or ask a question.
    • 925-219-5748