A look at 5 ways marketers can use video to build a strong brand early. Presentation by Matt Childs (@MattyChilds)

1. 8 Ways
To Leverage Video To Drive Early Branding

2. About Me
Background growing sales organizations in early
stage startups for the past 7 years
Experimenter with social media
Early evangelist for cloud-based business apps
Founded DreamSimplicity in 2008 -- first B2B
@MattyChilds
Enterprise Application Marketplace
Instrumental in writing, directing and deploying
over 700 videos for use in highly targeted B2B
social media campaigns worldwide.

3. YouTube is Not A Video
Strategy

4. Most Common Video Strategy
 Visitors leave branded, controlled
environment and go to YouTube where
there is no visibility or call-to-actions.
Company Videos
Your Company Website

5. Problems with Common Strategy
 Visitors leave branded, controlled environment and
go to YouTube where there is no visibility
 No clear View-To-Lead Supply Chain
 Is your audience searching YouTube all day?

6. Video Is More Powerful Than You
Think

7. Build A Strong Brand Effectively
 Rank of the effectiveness of popular
marketing tactics in creating brand
awareness, consideration and affinity
online.
 Social media, video advertising (pre-roll) and
content marketing, highest ranking tactics.
 Email marketing viewed as the least effective
tactic for creating brand awareness.
Optimized For Mobile

8. Video & Email: A Love Story
Video in emails will drive more clicks. Email click-
thru rates increased by 50% when video was
included. Up from 18% without it. #s20c

9. Video Key To SEO Strategy
Websites that contain video are 53% more likely to appear on the first page of Google
organic search results.

10. #1: Document Early Stages
 Talk about why you are developing
your product or service
 Interview your team and have each
person share what they are
responsible for
 Build an online presence early, choose
a on-camera representative to take
the lead

11. #2: Explain Features

12. #3: Create An Experience

13. #4: Consistent Messaging
 Create a video series around a
topic
 Break the series into 2min clips
 Release clips consistently
 Give views a way to subscribe

14. #5: Build Video Into Press
 More engaging and likely to
spread quicker
 Higher chance that the story will
get picked up my more media
outlets

15. #6: Optimize Video For Search
 Build a home on your website for video
 Include XML Video Sitemaps
 Spend time tagging and labeling
 Optimize YouTube Channel
 Utilize web-video technologies

16. #7: Video Email Messaging
 50% More Likely To Click Through
 Video mentioned in the subject line
 Makes your emails stand out
 Good conversation piece for sales follow-up

17. #8: Video For Sales & Investment