Bridging Innovation and Business.
3D simulations as an innovation tool
May 10° 2012
PASSION IS WHAT MAKES THE DIFFERENCE.
This presentation is dedicated to a very special Man.
In memory of Col. Giovanni Cantice
Who we are
Qbit is an Innovation Lab focusing in creating links between research and
businesses. We participate in technology, simulation and defense research groups to
bring cutting edge innovation to companies.
We operate mainly in the fields of:
Internet Innovation and Web Presence
3D Training Simulations
Immersive Online Experiences
Social 3D Simulations
Qbit’s human resources participate in the following Research Groups and
Institute For The Future
Technology Horizons Program
Technology Standards Association
Modellazione e Simulazione
Think 10 years ahead!
• Learn to think 10 years ahead. Practice today.
Connect and communicate!
• Learn to communicate with research and with
• Learn their languages.
• Brake the barriers of language and geography.
Don’t fall in love!
• Don’t stick to 1 technology, keep exploring!
• Mindsets are your worst enemy.
• Implementing Change is one of the hardest things to do!
Because you have to change the way people work and
think about their work.
Precursors of Virtual Worlds
A LITTLE HISTORY
A Little History
1968 Ivan Sutherland
Text based precursor of MMORPGS
1985 Compuserve’s Worlds Away
1987 Habitat by Lucas Film – First
considered Virtual World
First 3D multiuser shooter game
Virtual Reality Head display (Harward U.)
1974 Maze Wars on Arpanet
Mechanical machine used the senses of
vision, sound, balance, smells and touch
(via wind) to simulate its world.
For Commodore 64, running on Quantun
Link (AOL precursor)
1996 Virtual Helsinky, Finland
3D virtual city model online.
User Experience Design
• Design around the user
– Model environments on the users.
– Learn from communities.
• Make it an experience
– Make it appealing for users.
• Remember emotional values
– 3D immersion allows to trigger more emotions than broadcasting.
• Feel good tasks
– Make people do things that are not too easy, but not frustating.
– Tasks should engage and motivate.
• Use leveling - Be Dynamic
– Build a simulation with levels of progress and rewards.
• Adopt a participation pyramid
– When building collaboration envrironments.
• Plan and design how users will interact with:
• Draw a full interaction map
– List every interaction and process.
• Draw an animation map
– List animations and their relation to interactions.
• Look good feel good
– A good looking and efficient environment will make people happy to
work with it.
– A feel good/look good application adds value to the image of the
company and brand perception is better.
– Make it easy to use.
– Lightweight is good-weight!
– Model the environment with a clean approach.
• Integration Design
– Design how to integrate a 3D interface with other existing ones.
• ICT infrastructure
– Analyze how the 3D application will integrate in the company ICT
infrastructure and how it will exchange data with other
– Evaluate the level of security needed.
– Establish multiple access levels.
– Plan monitoring systems.
• Web Services
– Plan and map core and complementary web services to
integrate web 3D spaces.
• Accessibility & Mobility
– Level depth of immersion and adapt.
– Divide Core Functions from Accessories.
Why are 3D simulations ideal for Risk Training?
• They are safe!
• Create unlimited hazards.
• Synchronous & Collaborative
• Cheaper than real life.
• They can run on web.
What are common macro issues?
( usually …)