Landing Page Optimization Study: Improve conversions on Lead Generation campaigns
by Matthieu Dejardins, CEO at Nextuser on Nov 12, 2009
- 8,705 views
Up to 8 seconds & 15 words to convince visitors. Here is your challenge!...
Up to 8 seconds & 15 words to convince visitors. Here is your challenge!
This is a comprehensive research with data, best practices and latest trends in Landing Page Optimization.
Areas covered includes:
- Definitions & business needs
- Considerations: human being limitations
- Goals and key actions expected from users
- Tactics for improving your conversions
- Case Studies: Vonage, PDF Suite, Netgear
- Dynamic Landing page mechanism
- B2B landing page feedback
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