Sports sponsorship 3MKB

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Sports sponsorship 3MKB

  1. 1.  Why sports sponsorship? Definition of sports sponsorship Advantages and reasons - For the sponsor - For the performer - For the sport Disadvantages - For the sponsor - For the performer - For the sport
  2. 2.  Sports events - Olympic Games - World Cup soccer Different kinds of sports sponsorship - Sports events & sports leagues - Sports club - Individual athlete - Sports accomodation
  3. 3.  Advicesto be successful Our own opinion
  4. 4.  Interested  Marketing  Sportsmen•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  5. 5. •Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  6. 6.  For the sponsor  For the performer  For the sport•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  7. 7.  Sales  Brand reputation  Brand image  Success  Contact  Target group  Motivate•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  8. 8.  Free clothes/equipment  Focus on practicing•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  9. 9.  Financial support  Grow•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  10. 10.  For the sponsor  For the performer  For the sport•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  11. 11.  Team or sportsman performces/behave badly  Scandal•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  12. 12.  Tied into a contract ( clothes, events,…)•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  13. 13.  Black money•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  14. 14.  Olympic Games  World cup soccer•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  15. 15.  4 years  Sponsored by McDonalds, Acer, Samsung•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  16. 16.  Sponsorship of a sports event or sports leagues•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  17. 17.  Sponsorship of a sports club•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  18. 18.  Sponsorship of an individual athlete
  19. 19.  Sponsorship of a sports accommodation•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  20. 20.  A long term  Potential  Positive in media•Why sports sponsorship?  Same image •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful •Our own opinion
  21. 21.  Upgrade brand reputation  Improve brand image  Reach a bunch of people  Build up long-term relationships•Why sports sponsorship? •Definition of sports sponsorship•Advantages and reasons •Disadvantages •Sports events •Different kinds of sportssponsorship•Advices to be successful
  22. 22. Matthias CoppensFrederik DejongheThibault Verschaeve

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