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I sit on a number of both public and private sector boards as well as several advisory board in academia. The fact is we all struggle to fund the very important work we do and often the task is made harder as traditional sources of funding (such as government, foundations and international development agencies) becomes harder to source. A number of people, including myself, have turned to Crowd Funding to build their social enterprises - the challenge is, that often people don't plan out what it means to either build a campaign or execute it. They all don't understand how to use social media to engage their existing networks to support the campaign and often build it around the fact that its a great idea - the truth is, the old Hollywood tag line doesn't work - "build it and they will come". To help people unpack this process I have recently written an eBook that takes you through six simple steps.
1. Investing in the crowd, understanding the market
2. Designing the campaign
3. Developing your first crowd funding page
4. Underestimating your financial need
5. Incentivise your investors
6. Harnessing the power of networks and social media
It is worth the download and time investment to unpack some of the content and consider why crowd funding could work for you or your project.
Matthew Tukaki http://www.entrehub.org/#!ebooks/c1bfp
Available on Kindle, iBook, Android and PDF eCopy