Social Media & Networking for Facility Managers What is it? What you can do! What IFMA is doing. Matt Mescall, CFM
Let’s define this <ul><li>Webster’s – not in there yet! </li></ul><ul><li>Wikipedia - Social media uses web-based technolo...
Examples <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Constant Contact </li></ul><ul><li>Blogs </li></ul><...
Facebook <ul><li>More personal than business – “Friends” </li></ul><ul><li>Business on there are consumer oriented </li></...
Twitter <ul><li>“Followers” </li></ul><ul><li>Text based system with posts up to 140 characters </li></ul><ul><li>Send sta...
Constant Contact <ul><li>Small business marketing platform </li></ul><ul><ul><li>Email marketing </li></ul></ul><ul><ul><l...
Blogs <ul><li>Blog = web + log </li></ul><ul><li>“ Bloggers” & “Followers” </li></ul><ul><li>Usually focused on one topic ...
LinkedIn <ul><li>Connect to  business  colleagues – “Connections” </li></ul><ul><li>The idea is that you know your connect...
LinkedIn <ul><li>Find a path to connect to someone you do not know </li></ul><ul><li>Find a connection at a company you wa...
Now for the IFMA strategy http://www.slideshare.net/IFMA/social-media-what-is-it-and-how-does-ifma-use-it-today
Upcoming SlideShare
Loading in …5
×

Social Media & Networking for Facility Managers

967 views
912 views

Published on

A presentation I gave to my chapter on social media and networking. It also referenced the IFMA document. The idea was to have a discussion around these points, not to be an exhaustive how-to guide.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
967
On SlideShare
0
From Embeds
0
Number of Embeds
19
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media & Networking for Facility Managers

  1. 1. Social Media & Networking for Facility Managers What is it? What you can do! What IFMA is doing. Matt Mescall, CFM
  2. 2. Let’s define this <ul><li>Webster’s – not in there yet! </li></ul><ul><li>Wikipedia - Social media uses web-based technologies to turn communication into interactive dialogues using Web 2.0 technology. Also referred to as consumer generated media </li></ul><ul><li>Urban Dictionary - participatory online media that utilizes the group to write and direct content, rather than a read-only media. Allows for direct contact between participants. </li></ul>
  3. 3. Examples <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Constant Contact </li></ul><ul><li>Blogs </li></ul><ul><li>LinkedIn </li></ul>
  4. 4. Facebook <ul><li>More personal than business – “Friends” </li></ul><ul><li>Business on there are consumer oriented </li></ul><ul><ul><li>Toyota </li></ul></ul><ul><ul><li>Yoga instructors </li></ul></ul><ul><ul><li>Restaurants </li></ul></ul><ul><li>Best to keep in touch with friends </li></ul><ul><ul><li>Business contact you see outside of work </li></ul></ul><ul><ul><li>High school/college friends </li></ul></ul>
  5. 5. Twitter <ul><li>“Followers” </li></ul><ul><li>Text based system with posts up to 140 characters </li></ul><ul><li>Send status updates </li></ul><ul><li>Follow friends, suppliers, famous people </li></ul><ul><li>Some announcements are made on Twitter </li></ul><ul><li>Jobs in certain industries are posted there </li></ul>
  6. 6. Constant Contact <ul><li>Small business marketing platform </li></ul><ul><ul><li>Email marketing </li></ul></ul><ul><ul><li>Event marketing </li></ul></ul><ul><ul><li>Online surveys </li></ul></ul><ul><ul><li>Social media </li></ul></ul><ul><li>Send messages for: </li></ul><ul><ul><li>New products in stock (used furniture) </li></ul></ul><ul><ul><li>Upcoming seminar </li></ul></ul><ul><ul><li>Marketplace feed back </li></ul></ul>
  7. 7. Blogs <ul><li>Blog = web + log </li></ul><ul><li>“ Bloggers” & “Followers” </li></ul><ul><li>Usually focused on one topic </li></ul><ul><li>Usually maintained by an individual with regular entries of commentary, descriptions of events, etc. </li></ul><ul><li>Most are interactive, allowing visitors to leave comments and even message each other via widgets </li></ul>
  8. 8. LinkedIn <ul><li>Connect to business colleagues – “Connections” </li></ul><ul><li>The idea is that you know your connections </li></ul><ul><li>Can serve as your on-line resume </li></ul><ul><li>Join affinity groups </li></ul><ul><ul><li>Open & restricted </li></ul></ul><ul><ul><li>Alumni groups </li></ul></ul><ul><ul><li>Companies </li></ul></ul><ul><ul><li>Geographic </li></ul></ul><ul><ul><li>Professional organizations </li></ul></ul><ul><ul><li>Industry </li></ul></ul>
  9. 9. LinkedIn <ul><li>Find a path to connect to someone you do not know </li></ul><ul><li>Find a connection at a company you want to work for or do business with </li></ul><ul><li>Get recommendations </li></ul><ul><li>Get answers to tough business questions </li></ul><ul><ul><li>Direct connection </li></ul></ul><ul><ul><li>In groups </li></ul></ul><ul><li>Give answers to tough business questions and get known for your expertise </li></ul>
  10. 10. Now for the IFMA strategy http://www.slideshare.net/IFMA/social-media-what-is-it-and-how-does-ifma-use-it-today

×