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Social Media & Networking for Facility Managers
Social Media & Networking for Facility Managers
Social Media & Networking for Facility Managers
Social Media & Networking for Facility Managers
Social Media & Networking for Facility Managers
Social Media & Networking for Facility Managers
Social Media & Networking for Facility Managers
Social Media & Networking for Facility Managers
Social Media & Networking for Facility Managers
Social Media & Networking for Facility Managers
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Social Media & Networking for Facility Managers

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A presentation I gave to my chapter on social media and networking. It also referenced the IFMA document. The idea was to have a discussion around these points, not to be an exhaustive how-to guide.

A presentation I gave to my chapter on social media and networking. It also referenced the IFMA document. The idea was to have a discussion around these points, not to be an exhaustive how-to guide.

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Transcript

  • 1. Social Media & Networking for Facility Managers What is it? What you can do! What IFMA is doing. Matt Mescall, CFM
  • 2. Let’s define this
    • Webster’s – not in there yet!
    • Wikipedia - Social media uses web-based technologies to turn communication into interactive dialogues using Web 2.0 technology. Also referred to as consumer generated media
    • Urban Dictionary - participatory online media that utilizes the group to write and direct content, rather than a read-only media. Allows for direct contact between participants.
  • 3. Examples
    • Facebook
    • Twitter
    • Constant Contact
    • Blogs
    • LinkedIn
  • 4. Facebook
    • More personal than business – “Friends”
    • Business on there are consumer oriented
      • Toyota
      • Yoga instructors
      • Restaurants
    • Best to keep in touch with friends
      • Business contact you see outside of work
      • High school/college friends
  • 5. Twitter
    • “Followers”
    • Text based system with posts up to 140 characters
    • Send status updates
    • Follow friends, suppliers, famous people
    • Some announcements are made on Twitter
    • Jobs in certain industries are posted there
  • 6. Constant Contact
    • Small business marketing platform
      • Email marketing
      • Event marketing
      • Online surveys
      • Social media
    • Send messages for:
      • New products in stock (used furniture)
      • Upcoming seminar
      • Marketplace feed back
  • 7. Blogs
    • Blog = web + log
    • “ Bloggers” & “Followers”
    • Usually focused on one topic
    • Usually maintained by an individual with regular entries of commentary, descriptions of events, etc.
    • Most are interactive, allowing visitors to leave comments and even message each other via widgets
  • 8. LinkedIn
    • Connect to business colleagues – “Connections”
    • The idea is that you know your connections
    • Can serve as your on-line resume
    • Join affinity groups
      • Open & restricted
      • Alumni groups
      • Companies
      • Geographic
      • Professional organizations
      • Industry
  • 9. LinkedIn
    • Find a path to connect to someone you do not know
    • Find a connection at a company you want to work for or do business with
    • Get recommendations
    • Get answers to tough business questions
      • Direct connection
      • In groups
    • Give answers to tough business questions and get known for your expertise
  • 10. Now for the IFMA strategy http://www.slideshare.net/IFMA/social-media-what-is-it-and-how-does-ifma-use-it-today

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